PR/Social Media/Marketing Professional
Resume:
KRISTINA
LANE
**** ********** **** *, *** ***
*******@******.***
www.linkedin.com/in/kristinajlane
www.kristinajlane.com
SUMMARY
Motivated communications professional with graduate-level education regarding the public relations, communications, and marketing fields. Extensive experience in internal and external communications, social media management, content creation, website management, and event coordination.
EDUCATION
Master of Arts, Communications Management Webster University FROM 2014 TO 2016
Bachelor of Science, Public Relations University of North Florida FROM 2011 TO 2013
EXPERIENCE
T2 Connect, March 2020 – To Current
EMAIL MARKETING COORDINATOR
• Assign an appropriate segment to each campaign based on client requests or targeted audiences
• Assist in creation of new accounts, including the initial setup of segments and automations
• Design campaigns for clients and ensure the campaigns meet the expectations outlined in the creative
Swoozie’s, December 2019 – To March 2020
KEY HOLDER
• Recommended, selected, located and obtain merchandise based on customer needs Wounded Warrior Project, February 2017 – To October 2019 SOCIAL MEDIA COORDINATOR (FEB 2019 – OCT 2019)
• Generated interest in WWP programs and services while building relationships with WWP following on social media platforms: Facebook, Twitter, Instagram, YouTube, Pinterest, and various related blogs/websites
• Created multimedia content such as photos, videos, and infographics to be used across all platforms
• Responsible for maintaining and creating content at least one month in advance on the content calendar
• Prepared weekly, monthly, and quarterly reports that were often reviewed by executives and board of directors
PUBLIC RELATIONS COORDINATOR (AUG 2017 – FEB 2019)
• Responsible for on demand reporting of high-profile news or media interviews, sometimes after hours and on weekends
• Successfully coordinated and initiated the newsroom redesign to match the website.
• Drafted and published press releases and content for the newsroom
• Acted as the main point of contact with the media monitoring vendor and created alerts for leadership of high-profile media clips
FUNDRAISING EVENTS COORDINATOR (FEB 2017 – TO JUNE 2017)
• Assisted with researching, developing, and tracking potential donors for the 2017 Courage Awards & Benefit Dinner
• Maintained the event’s e-mail inbox by monitoring incoming event registrations, event inquiries, and sending invitations and follow-up e-mails
• Processed registration information and entered transactions and applicable information into DMI, a customer relationship management solution
Advanced Disposal, January 2017 – To February 2017 MARKETING COMMUNICATIONS PROJECT COORDINATOR
• Assisted with the identification and preparation of bid/proposal packages for submission to governmental entities, which includes researching, writing, copying, updating, collation, packaging and delivery
Enterprise Integration, May 2013 – To November 2016 MARKETING COMMUNICATIONS SPECIALIST (SEP 2013 – TO NOV 2016)
• Spearheaded $300,000 Chalet event at TPC. Hosted 600 current and potential clients for the 4-day event. Coordinated and managed 20 employee staff
• Primary point of contact for incoming media calls, meetings and interviews with Company Executives
• Drafted and managed all print, online and social media communications designed to promote company brand, image and values
• Administrator for all internal communication through Yammer TRAINING COORDINATOR (MAY 2013 – TO SEPT 2013)
• Facilitated orientation sessions and organized on-the-job training for all new hires.
• Edited and updated training manuals, multimedia visual aids and other educational materials to reflect market changes and the organizational direction SKILLS
• Adobe Creative Cloud
• Social media content creation and
management
• Website management
• AP, MLA and Chicago Manuals of Style
• Microsoft Office Suite
• Superior written and verbal skills
EXTRAS
Public Relations Chair for JAX Chamber Transportation and Logistics Council MARCH 2017 to CURRENT
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