Social Media Digital Marketing

PAUL RODRIGUEZ

***************@*****.*** • 817-***-**** • linkedin.com/in/paulrrodriguez

OVERVIEW

Paul thrives working in fast-paced environments that demand strong organizational, technical, and interpersonal skills. He is passionate about the intersection of creative, social media, and project management and has experience in marketing campaigns & writing copy.

WORK EXPERIENCE

The Thrival Company – Remote – Digital Marketing Specialist Dec 2019 – Present

• Manage social channels, create blogs, and assist in the strategic marketing plans for clients

• Began as client manager, and tracked and managed new clients requesting PPE

• Provide tactical feedback to different campaign stakeholders regarding areas of optimization, including conversion rate optimization of landing pages, SEO recommendations, creative approaches, and more

• Inform the digital marketing strategy for the vertical and regional markets served across paid media, search, and digital channels

Splash Co-Working – San Marcos, TX – PR + Digital Media Jul 2019 – Jul 2020

• Created a strategic marketing plan and rebranded Hays County Crime Stoppers

• Assisted in creating a long-term program plan designed to accomplish specific business goals such as driving awareness, leads, pipeline, and end goal of selling sponsorship packages

• Compiled, followed up and distributed sales/promotion results and statistical information due to the marketing sponsorship package campaign

Dept. of Housing + Residential Life at TXST – San Marcos, TX – Social Media Manager Feb 2017 – Feb 2018

• Managed social media channels for TXST housing

• Oversaw and developed marketing campaigns throughout the entire lifespan of student housing

• Wrote and proofread creative copy

BlackFin Digital Marketing – Remote – Social Media Manager Jan 2016 – Feb 2017 Digital Marketing Agency for Law Firms

• Managed social media channels for fifteen clients

• Conducted research, analyzed data to identify and define target audiences

• Informed data sources, audience targeting, social channels, offers and content to drive customer acquisition across digital channels

LEADERSHIP EXPERIENCE AND ACTIVITIES

TXST School of Journalism and Mass Communication – Community Outreach Coordinator Aug 2019 – Dec 2019

• Planned Mass Comm Week

• Devising and presenting advertising ideas and strategies

• Monitored and managed performance of social media campaigns The University Star – Assistant Engagement Editor Sep 2017 – May 2018 Texas State University Newspaper

• Managed and monitored social media channels

• Promotional activities to engage the students

• Wrote and proofread creative copy

SKILLS

Strategic Communications, Social Media Marketing, Paid / Organic Traffic, Client Management, Content Marketing Copywriting

EDUCATION

Texas State University Bachelor of Science, Public Relations Dec 2019 Minor: Business Administration

Direct-Response Copywriting Specialist Certification

Contact this candidate