Brenda Lee Ibañez

**-** **** **. ***# *

Astoria, NY 11105

917-***-****

adgje8@r.postjobfree.com

EXPERIENCE

East Coast Sales and Education Manager, Christian Louboutin Beaute New York, NY

May 2018- Present

- Responsible for driving retail sales of east coast doors and ensuring corporate goals are achieved in Bergdorf Goodman, Saks 5th Avenue (includes S5A NYC Concession (NYC), Neiman Marcus, Nordstrom.

- Develop and maintain strong relationships with Store Executives, Department Managers, VM and Events teams, and sales associates.

- Actively plan & negotiate in store events, in store marketing opportunities, education activity, VM placement/merchandising directives.

- Manage OH inventory and ensure adequate stock levels are met in all locations.

- Provide monthly regional reports (sales reports, regional side by sides, Saks Concession and Bergdorf Goodman salary + commission reports).

- Recruit, integrate & develop Business Managers & Loubi Ambassadors.

- Ensure skills trained are mastered through follow-up & coaching at counter.

- Partner with the Senior Director of Sales to ensure all sales, event and training needs are identified while using KPI’s to measure progress.

Executive Training Manager, MAC Cosmetics, Macy's Herald Square New York, NY

March 2017-May 2018

- Exceeded sales plan through effective selling floor leadership, coaching and recognition, annual volume

$14.0MM.

- Assisted in the development and execution of all selling initiatives at counter.

- Observed cosmetics associates focusing on “Magic Selling” behaviors and ensured all employees are provided an outstanding shopping experience to all customers and provide feedback as necessary.

- Conducted ongoing Talent Analysis of associates and established career progression plans for key players and positions to ensure retention of the top performers to limit turnover reduction.

- Executed quarterly merchandise directives, new receipts, best seller identification.

- Communicated stock concerns to optimize the My Macy’s process. Executive Training Manager, Clarins, Macy's Herald Square, New York, NY

July 2016- March 2017

- Exceeded sales goals through effective selling floor leadership, coaching and recognition, annual volume

$4.0MM.

- Coached/developed cosmetics associates to consistently deliver effective selling behaviors and grow sales and loyalty through My Client.

- Ensured the beauty advisors and Counter Managers are fully trained on any new application techniques or initiatives.

- Collaborated with the Sales Manager and store team to lead the execution and selling initiatives at counter Education Specialist, Clarins Cosmetics

New York, NY

January 2015-May 2016

- Lead, train and mentor 60 beauty advisors

- Increased productivity to a company goal of $70 sales per hour and items per transaction of 2+

- Managed accounts which ranged from 450k to 4.5MM.

- Increased flagship store annual sales by 30% with all new team members moving from 750k to 1MM.

- First point of contact during the in-store on-boarding process for new sales associates.

- Key Makeup Artist for Terry Mugler Resort 2015.

Client Relationship Specialist, Clarins Cosmetics, New York, NY

March 2013-January 2015

- Coached and provided feedback to Skin Care Specialists resulting in increased sales and higher client retention rates.

- Led by example and provided service beyond expectation to new and existing clientele.

- Planned and executed Corporate Events monthly.

- Standby Manager for Macy’s Rego Park with annual sales of $750k. Beauty Advisor, Benefit Cosmetics

New York, NY

September 2006- April 2011

- Assisted clients with skincare and makeup concerns, while using the magic formula to build sales.

- Promoted brand awareness by introducing brow bar services to clients.

- Exceeded monthly goals by 30-50% every month and was recognized by executive team at the end of each quarter.

Sephora, Cast Member

New York, NY

September 2004- September 2006

- Assisted clients with skincare, makeup, hair, and fragrance concerns.

- Promoted brand awareness by inviting customers to a complementary application.

- Maintained stock levels and cleanliness of area of pride (Stila and Bobbi Brown). LANGUAGES AND SKILLS

- Bilingual: Read, write, speak English and Spanish.

- Specialize in bridal, film, runway and headshot makeup. EDUCATION

Fashion Institute of Technology New York, NY

A.A.S. Advertising & Marketing, May 2013

B.A. Advertising and Marketing, May 2017

Relevant Coursework: Creative Strategies, Brand Management, Internet Marketing, Principles of Public Relations, Creative Writing, Copywriting Workshop, Audience and Media, Research Methods of Integrated Marketing, Advertising Copywriting, Journalism

REFERENCES

References are available upon request.

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