SUMMARY
Ambitious individual with experience event organizing and sales; Expertise managing B2B trade shows, knowledge and understanding of applying trade show sales strategy to campaigns ; Looking to secure a position in an industry that will allow me to build relationships, negotiate deals, and closing sales
PROFESSIONAL EXPERIENCE
Self Employed – Present
Business Development Consultant
Expertise in producing contemporary trade shows and fashion events. With my long history at UBM Fashion, I have built great relationships and continue constant communication with contemporary and luxury fashion, accessories & lifestyle brands. A capable leader skilled in Business Development, Event Management & Execution, Strategic Brand Positioning, Marketing, Merchandising, Floor Planning, Operations, and Fashion. Also, a U.S. and Canadian Freelance Agent for the international trade show Scoop London.
UBM Fashion, ENK International New York, NY 2001 – 2018
Positions Held:
1)Business Development Manager – Accessories @ Coterie 2015 - 2018
2)Trade Show Director - Accessorie Circuit 2008 - 2014
3)Assistant Show Manager- Accessorie Circuit 2001 - 2007
4)Assistant Coordinator- Accessorie Circuit 1999 - 2001
Notable Responsibilities and Accomplishments:
Manager of the Accessorie Circuit show for ENK trade show productions in New York City, attracting over 8,000 domestic and international attendees and hosting over 800 exhibitors
Supervised three- five trade shows a year
Work closely with the Vice President of Show Management, Set Production, and Creative Services, to design and merchandise floor plans, creative displays, and themes for the Accessorie Circuit and Coterie exhibitions
Liaison between the UBM Operations Team and hired contractors, to handle show logistics, provide customer service and assistance to exhibitors, and see that productions run smoothly
Attend all days of the trade shows and troubleshoot issues on-site such as booth placement, cancellations, contract problems, emergencies, credits, and venue issues
Scout for new brands to feature in shows, and strategize to build and foster existing client relationships; 80% retention rate for client exhibitors. Traveled domestically and internationally to competitive markets for new business
Supervise the work of the Show Coordinator and Sales Manager; Report directly to the Vice President of ENK Shows
Conduct screening meetings weekly with a committee of retailers, bloggers and stylists two months prior to each trade show; Select samples to feature from over 100 varieties
Review Press Releases and Photography; Evaluate and prepare a comprehensive show analysis after each show to submit to the Vice President
Research current fashion trends, economic conditions, accessories industry performance and consumer preferences to be able to provide ENK with the best strategies for sales and business growth
EDUCATION
Fashion Institute of Technology, New York, New York Graduated: May 1997
Bachelor Degree: General Sales, Merchandising and Related Marketing Operations
Youngstown University, Youngstown, Ohio Graduated: May 1995
Associate Degree: Business Administration and Management
SKILLS
Efficient in MS Office: Word, Excel, PowerPoint, and Salesforce (CRM)