Mayuri Haresh Belani
Work Experience
Accentiv India Pvt. Ltd
Position: Assistant Manager Client Servicing (Feb 2019 to Present)
• Royal Canin India Pvt. Ltd – Deployment of LISA, basing ASP model with features including member points, transaction, redemption, catalogue, campaign and performance management via reporting
• Brand analysis with respect to Cat/Dog nutritional needs at various age groups
• RC START Program planning, consulting and implementation
• Determined engagement strategies for inactive channel partners in the program
• Execution of the RC START Program involving program members, Operations, Mobile app roles & Discount code reimbursement
• RC START App development & executional changes on a day to day basis
• Created Periodic review decks to track program changes & performance.
• Executed various Change requests, SRs with the help of IT department for executing a change in the program/app or a new development
• Maintained the finances by raising timely estimates, invoices & payment advices to the client
• Co-ordinated with blast SMS schedulers for sending out event SMS’s to target audiences
• Worked in deep co-ordination with the Call center affiliated to the program ensuring smooth functioning of both Inbound & Outbound calls by :-
• Monthly performance tracking of the agents, monitoring calls & sharing feedback on the scope of improvement, suggestions to detect frauds, solutions to complaints received
• Newly introduced- Ticket system to track a complaint/query which is to be resolved in 48 hours. Call center to now solve almost 95% of the queries from channel partners, Royal Canin sales team & customers
• Post live event calling by CC to acquire more details of the attendees for future sales prospect
• Created scripts & FAQs for both RC START Program & RC-Swiggy vendor App for training vendors selling Royal Canin products online
• Created Pillar profiling data to help target the right Pillar in the right region for best sales
• Designed both a customer & channel partner survey to determine the product & program satisfaction
• Indiafirst life insurance co.Ltd
• Executed the Website development and timely changes required for smooth functioning & maintenance
Exicon Consulting Pvt. Ltd
Position: Client Servicing Executive (October '18 to Feb’19)
• GSK - EAU - Single handedly coordinated for all the print and technology inputs for the European Association of Urology's event showcased at Barcelona
• Developed congress Panels for Lamictal & Keppra
• MYLAN - EROC - Executed the presentation of a Rotoscope Wall featuring the brand USPs endeavored at the event in Bangalore
• Developed a 3D video on the brand Yupelri
• Zydus - Successfully created the content & design of a VA for the brand Pantoda
• Mankind - Internal Training video on all their Lifestar 1 & 2 products for sales force motivation
• ALCON - AIOC - Managed the development of 3D Holograms for the newly introduced & best performing brands showcased at the event featured in Indore
• Stryker MAKO - Patient education leaflets on PKA & TKA
• Medmanor – Created a Video-book for their product Medogermina probiotic
• Astrazeneca – Formulated a Virtual Reality video for the firm emphasizing on their GMPs
• Allergan – Designed & delivered Medical slides for Coolsculpting
• Abbott - Guide to good health – Leaflets on effect of alcohol in diabetes, erectile dysfunction etc
• P & G – Deck & AV development for their sales Kick off meet for the year 2018-19 Medulla Communications (Febuary’17 to December’17) Position: Management Trainee
• Ethicon - Formulated creative video links focusing on emotional association and product superiority of the brand and developed promotional materials like posters, banners, emailers, small brochures and photo jackets
• Aveeno - Designed Standees, LBLs, tabletops, journal ads, VAs for Dermatologists and Pediatricians, PELs for customers, brand reminders for chemists and training modules for salesperson
• Good knight - Performed primary and secondary market research on the brand and determined occasions of prescription of mosquito repellents by pediatricians, gynecologists, CPs and GPs.
• GSK- Artwork adaptation of RMP Patrikas, consumer leaflets, detailers, posters, IVRS for Ostocalcium and Sandocalcium tablets
• Otrivin- Content development for leaflet, posters and IVRS
• Aashirvaad atta – Analyzed market on diabetes diet consultation, features that provided assistance to diabetics and formulated banner ads and microsite for HCPs
• Crocin advance- Delivered script for Outbound Dialer asset
• One touch- Conducted Design and Artwork adaptation for banner ads and maintained DSS
• Prepared cost estimates, purchase orders and invoices Projects Undertaken
Summer Internship (April’16 to July’16)
Name of organization: KOLs and Peers, Navi Mumbai
Title 1: Market research on therapy areas of pharmaceutical companies Project Description:
1. Market research for KOL engagement
2. Identification of key therapy areas and senior professionals of top pharmaceutical and medical device companies
Key Learning: Basic research methodology
Title 2: Understanding corporate social responsibility and conducting health awareness programs Project Description:
1. The project was for the CSR segment that “KOLs and Peers” have recently forayed into. 2. The objective was to organise health awareness programs by speciality doctors at various societies and companies in Navi Mumbai
Key Learnings: Data mining with respect to specialist doctors, societies and companies to generate hot leads and convincing them to participate in our CSR initiative Projects at Post Graduate level
1. Market Based Project
Project Title: To study the market of Human Mixtard 70-30 Project Description: To analyze the unit sales of each chemist and competitor brands Key learnings: How to perform a market study and communicate with doctors 2. Marketing Project
Project Title: New Product development
Project Description: The project was to apply theoretical concepts of marketing to a particular chosen company and creation of a new product named COLORBOMB Key Learnings: Practical application of marketing concepts Education
Year Examination Institution Class
2015-17
PGDM
SIES College of Management Studies,
Navi Mumbai
First
2014
B.Sc. Biotechnology
V.E.S. College of Arts, Science and
Commerce, Mumbai
First
2011 HSC
SIES College of Arts and Science, Mumbai First
2009 SSC
St.Mary’s Convent High School, Mumbai First
Personal Details
• Date of Birth : 5 April 1993
• Gender : Female
• Languages Known : English, Marathi, Hindi, Sindhi
• Email id : ************@*****.***
• Contact No. : +91-836*******
• Address : 96/1,Agra Road, Mulund colony,Mulund west, Mumbai-400082 I certify that the information given above is true. Mayuri Haresh Belani