Education

Pennsylvania State University, Smeal College of Business University Park, Pa, 16802

Bachelor of Science in Marketing Expected Graduation Date: May 2022

Minor in Psychology Cumulative GPA: 3.67

Dean’s List

Contemporary Colombia Summer, 2019

Traveled throughout Colombia while studying economic development models, politics, and culture through a Penn State sponsored Schreyer Honors College immersion program

Strengthened skills with Spanish language while adapting to local customs and expectations

Experience

Relevant Experience

Marketing Intern Dorman Products Inc. June 2020 – August 2020

Benchmarked technical training and fielded and analyzed a survey to uncover best practices and reveal how to be best in class which required cross-functional interaction with product, ideation, training, and channel teams

Learned more about marketing mixes that yield best results through evaluating competitive landscape, assessing tactics, and utilizing data

Critically analyzed the auditing process to streamline reporting procedure and autonomously produce feedback

Proposed and executed a solution to create personalized content for over 80,000 different products by working cross-functionally with the content creation team to create mail merge templates

Digital Strategy Intern Arm & Hammer Church & Dwight June 2019 – August 2019

Audited and Optimized e-commerce copy across CHD portfolio leveraging content analytics and salsify tools, helping to improve content scores

Constructed surveys and analyzed the results for three different brands leveraging Fuelcycle and Survey Gizmo tools to evaluate consumer insights to improve consumer experience

Conducted a deep dive analysis of ratings & reviews for 5 brands and presented back themes and recommendations for content and product development to improve consumer experience

Assessed performance of new content created for Arm & Hammer brands, reporting back on performance with a focus on paid search and SEO

Penn State American Marketing Association Member September 2018 – Today

Used $10,000 budget to develop an advertisement campaign on Google AdWords for Ronald McDonald Foundation

Attained graphic design skills by creating custom Instagram posts to promote Saxby’s

Acquired Certification for Google Analytics and Google AdWords

Leadership Experience

Managing Director of Marketing Analytics Division Penn State Marketing Association April 2020 – Today

Introduced industry events and delegated projects to students to allow them to apply lessons learned from classes that will ease the transition between school and the working world so they are ready to hit the ground running

Contacted guest speakers, organized events, case studies, and conferences for students to participate in

Director of Professional Events Penn State American Marketing Association April 2019 – April 2020

Worked in a team to coordinate and create professional development events for students

moderated panels between recruiters and students so they could network and seek career advice

Presented an evaluation of the sports gambling market, opportunities, and competition for a corporate sponsor

Head Lifeguard, Campus Recreation October 2018 – December 2019

Helped interview, onboard, and train new lifeguards for campus recreation

Assumed a leadership role among a team of lifeguards to delegate tasks, enforce rules, serve as a customer service representative, and respond to emergencies

Participated in biweekly trainings to practice various lifesaving techniques and teach emergency protocols to other lifeguards

SKILLS/INTERESTS

Outdoor Volleyball Club September 2018 – Today

Amazon Ethics Case Competition Finalist October 2018

Skills: Google Analytics, Google Adwords, Salesforce, Survey Gizmo, Qualtrics, Mail Merge, Amplifi.io, Content Analytics, Salsify, Adobe Creative Cloud, Youtube, Microsoft Outlook/PPT/Word/Excel/Teams/Stream, CPR, animal CPR certified

Interests: Volleyball, Woodworking, Strategy Games, Football

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