Digital Marketing Account Executive

Noveshan Pillay

‘’Success is no accident. It is hard work, perseverance, learning, studying,

sacrifice and most of all, love what you are doing or learning to do.’’ Walmer, (078) 379 Port 6333 Elizabeth

********.******@*****.***

EXPERIENCE

Innova The Creative Techs, Port Elizabeth — PPC Specialist February 2020 – Current

Reference: Rick North (Operations Manager)

Contact number: 072-***-****

· Assisted in the setup of the Google division.

· Complete setup of Google accounts for clients together with Google Ads accounts

· Monthly reporting to clients.

· Setup & monitored Google Ads campaigns for onboarding clients

· Assisted the SEO best practices for the company website.

· By performing full SEO practises on the Innova website I was able to increase the overall ranking of the website for various search terms.

· Setup new reporting methods using Datastudio.

· Assisted with video editing as an additional responsibility

· Edited videos as per clients specification

· Worked closely with the head of operations to systemize the flow on the Google division

·Recommend opportunities for campaign optimization based on meeting clients KPI's & implement as required

·Help to continually develop processes and best practice within the field of Biddable Media and keep abreast of emerging technologies

·Ensuring optimization is delivered to appropriate standards

·Developing processes to monitor delivery and to improve communication with account team

Tailored Digital, Umhlali — Account Executive

August 2019 – December 2019

Reference: Nick Alers (Head of Tailored Digital)

Contact number: 060-***-****

· Contributed ideas to strategic planning.

· Weekly campaign updates.

· Monitored various Google Ads campaigns for improving budgets and to lower CPC performance.

· Performed onsite SEO implementation on various web platforms.

· Keyword research was completed for various campaigns.

· Ensuring blog posts are posted to client’s websites and syndicated. SKILLS

• Campaign development

• Data analysis

• Administrative

assistance

• Performance

optimization

• Strategy development

• Digital media

• Web content

• Revenue generation

strategies

• SEO practices

• Excellent interpersonal

skills

• Strategic marketing

• Digital marketing

• Team player

• Organized

• Internet marketing

• Strategic thinker

• Market research

• Brand development and

management

• Google Google Ads

• Marketing plan

development

• Analytical thinking

• PowerPoint

presentations

• Wordpress knowledge

LANGUAGES

English

· Worked closely with clients to identify their needs and challenges and provide solution- oriented campaign themes.

Clients:

Due to signing an NDA the names of the clients cannot be mentioned. Brabys Digital, Pinetown — Digital Key Account Executive February 2018 – July 2019

Reference: Ruan Meintjies (Team Leader of Brabys Digital) Contact number: 064-***-****

· Set forecasts and implemented marketing strategies to reach projected KPI’s.

· Performed both onsite and offsite SEO implementation on various web platforms.

· Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.

· Served as the primary point of contact for incoming media calls, including requests for meetings and interviews with company executives and experts.

· Contributed ideas to concept development, strategic planning and business operations.

· Worked closely with clients to identify their needs and challenges and provide solution- oriented campaign themes.

· Ensuring blog posts are posted to client’s websites, and syndicated.

· Monthly checklist completed for all clients, ensuring all websites are performing at optimum ability.

Clients:

CK Travel and Tour

Cargo Tarp & Net

Caterquip

Empire Tents

Enfields

Frangelique

Jacobs Transport

Poles Galore

Silverton Radiators

Skytents

Stimvak

San-Vic Property Developers, Durban — Site Manager January 2013 - December 2017

Reference: Victor Pillay (Owner of San-Vic Property) Contact number: 081-***-****

· Meticulously tracked all parts and equipment used on each job site.

· Reviewed project details to ensure that the correct materials and equipment were brought to job sites.

· Interacted in a positive manner with employees to demonstrate high standards and mitigate issues effectively.

· Checked equipment to determine if maintenance was required.

· Communicated with all stakeholders on job milestones.

· Performed routine preventive maintenance to ensure that building systems operated efficiently.

· Provided accurate measurements and estimates for all projects.

· Performed basic machine set up.

Transcore, Durban — Junior Foreman (Inservice)

January 2012 - December 2012

Reference: Wesley Naidoo (Owner of Transcore)

Contact number: 076-***-****

· Oversaw daily operations at site, keeping team production moving at an optimal pace.

· Directed projects according to schedule and quality demands.

· Processed and logged accurate and detailed incident reports. EDUCATION

Digital Marketing Institute, Ireland — Digital Marketing Dip February 2017 - December 2017

Blue Magnet, Johannesburg — SEO Certification

June 2018- January 2019

CERTIFICATIONS

Google Analytics beginner Course — Online

February 2019

Google Analytics Individual Qualification — Online March 2019

Google Ads Search Certification — Online

June 2019

Google Ads Fundamentals Certification — Online

June 2019

PROJECTS

Online Presence — Botswana Online Footprint

Attended the Botswana consumer fair to create an online presence for the Brabys sister company B&T, approached various companies with the intent to offer Digital Marketing Strategies together with Brand awareness. 2 months of planning went into this project as well as hours of creating the appropriate presentation for the event that took place in 2018.

Market Strategy — Working on new client strategies Working closely with the head of department as well as the team to research the correct marketing strategy which will give the most value and achieve the goals the client has set out for us.

Website Analysis — Working on clients existing websites Working with various tools to audit the website and pointing out key errors that could potentially have a negative user experience and listing CTA to Creating SEO Presentations — Purpose built presentations Assisted senior teams in generating the most attractive and informative presentations when approaching potential clients, to inform them about the benefits of Digital Marketing and using different channels to increase sales and brand awareness. Keyword Research — Keyword research specific to industry Assisted in keyword research when new clients signed up, going through primary and secondary keywords that will be beneficial to specific industry. Monthly review on keywords and what has shown improvement versus keywords that have remained lower static.

Blog Posting — Monthly Blog Post

Research on topic-based blogs that will increase visibility and ranking for client’s sites and posting the blog, together with linking keywords from the blog post to service/product pages. This was completed on a monthly basis.

Constructing a house

Fortunate enough to be a part of a team to construct a designer house in a limited time frame, solely contacting various stakeholders in the erect of the project, overseeing the teams and assisting in double checking plans as the building was being completed. OUTREACH AND COMMUNITY ENGAGEMENT

The Essbee Foundation — Volunteer

Educational workshops (sanitary health, career development, nutrition, female empowerment) and fundraising at St Martins Diocesan Home (Glenwood, Durban) and Lake Haven Children’s Home (Newlands, Durban).

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