Danielle Wauters Product Development & Marketing Coordinator
832-***-**** Houston, TX 77008
Areas of Expertise include:
Excellent Communication Skills
Strong Attention to Detail
Adobe Photoshop and Illustrator
MS Office, Excel, PPT
DIGI-CLICKS · HOUSTON, TX · 7/2020
·Observed use of heat maps, Google Analytics and competitors as UX researcher gathered data to determine the target audience’s interests, terminology and spending habits for an e-commerce site that sells fishing and hunting apparel.
·Engaged in a meeting with the client where I listened to the current struggles and goals as it pertained to matching the amount of traffic they received on Amazon and wanting to increase their traffic on their own personal e-commerce website.
TEXBEL INC · HOUSTON, TX · 9/2019 to 12/2019
·Created Facebook ads to increase our brand awareness, where our highest performing ad increased the number of page likes by 50 in four days.
·Wrote and created the content for social media by utilizing Adobe Illustrator and Photoshop.
·Began creating the website for Black Sails and Texbel through WIX.
·Gained insight into our customer on how to better market our product through gym demos, online reviews on H-E-B’s website, and our social media pages.
·Created the voice and brand strategy for Black Sails by researching key terms and interests of people who are interested in healthy living.
FAROUK SYSTEMS · Houston, TX · 9/2017 to 9/2019
Product Development Coordinator 3/2019 to 9/2019
·Monitored competitors’ new innovative products to identify new opportunities for CHI in the hair care industry.
·Researched trends in the hair care industry by speaking directly to hair stylists to learn which tools and products stylists were needing behind the chair.
·Worked as part of the product development team on the manufacturing of promotional items (bags, hair accessories, brand collateral), from concept to shipping of finished goods.
·Established strong relationships with overseas vendors and negotiated to achieve target costs and tight lead times.
·Sourced a variety of suppliers to ensure that quality and function of products meet brand standards.
·Track progress of timelines by touching base bi-weekly with department leaders to report on the progress of projects.
·Communicated with multiple overseas vendors for expedites, as well as, to ensure deadlines were met and managed inventory levels.
Marketing Coordinator 9/2017 to 3/2019
·Revamped the brand on the retail side of CHI by implementing a campaign that targeted the at-home consumers through video assets used across Youtube, Facebook, Instagram, and our ecommerce website.
·Created video storyboards, wrote the script, directed on set and edited in postproduction, which were later used for our social media pages and Youtube channel.
·Planned weekly social media posts, such as video content and photography, for one of our key accounts’ Facebook page and reviewed the posts engagement.
·Created new marketing strategies through in-store and online promotions, Youtube videos, and Facebook posts with the goal of generating new opportunities for sales team.
·Created a user persona by gathering data from our e-commerce website and social media platforms to better help us understand and relate to our audience when building campaigns.
·Built the budget, worked with graphics department to create the visual displays, and orchestrated a plan to optimize customer engagement for our booth at two annual conferences.
·Responsible for managing multiple projects at once for each owned category, including launch documents and content creation, including digital, print and social media content.
·Created the product packaging for all new products and reviewed the design with a keen eye for detail.
·Organized analytical data into excel spreadsheets to easily highlight trends or room for opportunities to upper management.
·Collaborated with key accounts such as JCPenney, Target, Kohl’s and QVC to determine e-commerce and in-store presentations as well as promotional and visual strategies.
GREAT AMERICAN BUSINESS PRODUCTS · Houston, TX · 6/2014 to 9/2017
·Wrote copy for the e-commerce website, utilizing SEO strategy and updated online product pages to ensure an optimal experience for the customers.
·Thoroughly checked each product page to guarantee the end user would have an enjoyable experience shopping after we switched our e-commerce platform to Magento.
·Utilized Google Ad Words to find and create key words for our e-commerce website.
·Analyzed sales data via excel to determine trends and effectiveness of on-going promotions and products.
·Directed two of the three top-selling product lines that gross $2M in annual profits and executed marketing campaigns across multiple channels including email, and direct marketing promotions.
·Self-starter who sent 20,000 faxes to generate $3,000 in profit weekly after requesting more responsibility within the organization.
·Organized a drawing at a tradeshow to attract potential customers, resulting in 250+ emails, 60% being new leads.
Education & Training
Master of User Experience Design degree candidate
Kent State University anticipated completion 2022
Advanced Google Analytics, Certificate of Completion
Introduction to User Experience Principles and Processes course
University of Michigan 2020
Bachelor of Science in Agriculture Communications and Journalism, Magna cum Laude
TEXAS A&M UNIVERSITY 2013