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Marketing Manager Social Media

San Jose, CA
September 28, 2020

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Lilliana Ramirez, MBA • LinkedIn • San Jose, CA 95120 • 408-***-****

Partner Marketing Manager

Innovative, results-driven marketing leader with demonstrated success maximizing brand awareness, lead generation, and new business revenue for Fortune 500 technology companies. Talent for conceptualizing and implementing multichannel marketing strategies that exceed aggressive targets. Proficiency in facilitating the design and development of multiple onboarding and enablement platforms. Ability to master new concepts and technologies with minimal training.

•Strategic Planning and Forecasting

•Program/Campaign Management

•Program/Campaign Analytics

•Go-To-Market Strategy

•Website Management

•Content Development

•Conversion Optimization

•Social Media Optimization

•A/B and Multivariate Testing

Career Experience

Partner Marketing Manager, LinkedIn Marketing Solutions 11/2018 to 11/2019 (consultant through Synergis), LinkedIn, Sunnyvale, CA

Recruited to optimize strategic partners’ access to LinkedIn Marketing Solutions APIs via a developer portal, create the first API partner newsletter, and guide the planning and execution of new product launches.

Worked with product management, partner engineering, business development, and legal teams to plan and execute new product launches and go-to-market strategy.

Analyzed competitive landscape to identify gaps in strategy and define opportunities.

Completed milestone of creating the first LinkedIn partner/developer communication strategy by implementing an email communication plan and schedule, partner/developer news site, and first partner newsletter to keep our partners informed of various developer news, such as migrations and API releases.

Developed the API release roadmap, which kept partners informed of upcoming API releases, and

ultimately improved their internal product planning and launches.

Partner Marketing Manager, IoT Go-To-Market, Cisco Jasper, Santa Clara, CA 03/2015 to 11/2018

As part of the Global Go-To-Market (GTM) team I was responsible for onboarding service provider/cloud partners and helping them develop their GTM strategy to drive connected services to their customers. Also led a cross-functional team that developed a starter kit trial program for an IoT connectivity management platform including a go-to-market strategy aimed at driving awareness of Jasper’s IoT connectivity platform. Migrated 52 partners to an upgraded platform and produced user guides and sales training videos on value propositions and best practices.

Developed and executed go-to-market strategy for new security product launch.

Analyzed market and target audience feedback to define and develop key messaging for new product launch.

Facilitated the design and development of IoT Starter Kit Trial onboarding and enablement platform by working directly with partners to determine their needs and facilitating pilot initiatives.

The IoT Starter Kit program increased awareness of Cisco Jasper’s connectivity platform, increased the provision of trial kits to viable prospects, and increased conversion rates from trial to billable accounts by 15%.

Received recognition from director for completing the 2.0 migration of 52 partners to the new platform within half the time of the deadline timeframe.

Staff Augmentation Consultant, Juniper Networks, (consultant-Channel Impact), 11/2014 to 12/2014 Sunnyvale, CA

Accepted a six-week contract with a provider of high-performance networking and cybersecurity solutions (Juniper) via a full-service channel specialty firm (Channel Impact) to design a messaging strategy for the launch of Juniper’s Partner Advantage 4.0 program.

Authored effective sales scripts, PPT sales presentations, and nine teaser videos to support new business generation efforts.

Partner Enablement (consultant through iTalant, Channel Impact, & Experis), 04/2012 to 11/2014 Cisco, San Jose, CA Contracted by the worldwide leader in IT, networking, and cybersecurity solutions (Cisco) to oversee the launch of joint partner programs with NetApp and Dell EMC.

Worked closely with partner sales and sales enablement teams to assess selling and technical proficiencies and manage training content on the Partner Education Connection portal.

Spearheaded the development of quoting and order fulfillment processes using internal tools (e.g., Cisco Commerce Workplace, Cisco Contract Center, etc.).

Created channel marketing strategies to increase utilization of marketing resources in the partner demand generation portal across 2k+ partners while establishing improved operational processes (e.g., enrollment, terms and conditions, training, etc.).

Global Channel Marketing Manager, SAP (consultant through Cortech), Palo Alto, CA 10/2010 to 04/2012

Presided over demand generation efforts for the partner enablement platform at the market leader in enterprise application software with concurrent responsibilities for establishing value propositions, generating platform analytics, and evaluating marketing campaign efficacy.

Developed and launched a demand generation platform, SAP Virtual Agency, which enabled partners to create and implement successful marketing campaigns.

Created custom reporting dashboard to provide/maintain visibility into the program enrollment and usage.

Metrics reported an average 4% weekly increase for partner enrollment, and a 6% weekly increase in program usage.

Global Partner Marketing Manager, McAfee, Santa Clara, CA 03/2008 to 10/2010

Managed email drip campaigns at the leading device-to-cloud cybersecurity company to convert prospects with free trials to paid subscription clients, conducted A/B and multivariate testing to optimize email and landing page messaging.

Collaborated with key partners, such as Dell, Gateway, Toshiba, Acer, Samsung, and Sony to launch marketing programs that generated $24M annually.

Worked with third-party ad agencies on creative concept design and customer segmentation.

Created a reporting dashboard to enhance visibility into partner marketing program performance.


Master of Business Administration in Marketing, 2007

Pepperdine University, Malibu, CA

Bachelor of Science in Business Administration, 1999

San Jose State University, San Jose, CA

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