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Sales Representative

Hialeah, FL
September 29, 2020

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Alex R. Minsal

Territory Sales Manager

Accomplished, versatile, and effective Business Professional with 20 years of experience in marketing sales to multiple industries including Restaurant, Hospitality, Institutional, Retail, and Import/Export markets. Recognized for outstanding ability to retain existing accounts and prospect for new clients, accounting for millions of dollars in revenue. Demonstrated exceptional communication skills, fostering trusting and long-lasting relationships with management, team members, vendors, and customers.

Key Achievements include:

•Developed retail private label programs with Wal-Mart, Publix, and Western Beef for international foods

•Achieved high ratings for optimizing corporate buying structure operations to reduce costs by while boosting supplier servicing performance

•Successfully generated double-digit client base, sales volume, and profit margin growth by strategically diversifying revenue sources and vendor pricing structures

•Recipient of numerous performance bonuses and incentives throughout career with SYSCO

•One of elite Top 5% selected to participate in SYSCO Regional Sales and Training Program

•Restructured/streamlined purchasing practices to facilitate increase in vendor incentive rebates

Core Competencies

Sales & Marketing Management

Client Consultation

Contract Agreements

High-Volume Deals

Business Development

Strategic Planning

Accounting Functions

Budget Administration

Team Development

Profit Margin Improvements

Product & Service Launch

Customer Retention

Bilingual in English & Spanish

Experience & Notable Contributions

Mabey, Inc. Miami, FL

Technical Outsides Sales Representative 2017- Present

Manage territory throughout South Florida and provide product sales and support for pre-engineered shoring, bridging, and structural support systems

Maintain strong, and professional relationships with clients and fellow employees, and present the products of the company convincingly to retain existing customers, and entice potential customers

Contact and meet with potential clients and qualifying leads to present the company’s products and services, and prepare sales proposals and presentations accordingly

Key Accomplishments

Demonstrate commitment to the company’s safety culture and adhere to safety guidelines at all times and at all locations

Promote a superior team environment with co-workers, and other departments

Prepare sales presentations of company’s products, and present to potential client with superior communicative skills

Henry Company Miami, FL

Regional Account Manager 2014-2017

Manage territory from Key West to West Palm Beach to build new business and key client relationships

Handle over 55 Home Depot stores in region

Meet with Home Depot associates and independent contractors in order to train and develop their knowledge and use of products

Key Accomplishments

Ranked second nationwide in volume sales to contractors

Collaborate with existing customers to ensure customer satisfaction through positive interactions

Develop business relations with prospects and add them to the customer base

Ensure profitability of new and existing products

A.E.S. Miami, FL

Regional Sales Representative/Sales & Logistics 2009-2014

•Managed activities and logistics throughout the state of Florida with regards to sales of products for large event industries, accounting for over $1 million in annual revenue

•Assisted large event companies and vendors such as Live Nation with negotiations and closing deals

Key Accomplishments

•Liaised with existing and prospective customers regarding available services, lines of business, and pricing structures, and assisted with account development, resulting in an increase of new accounts

•Maintained and updated information regarding all current and prospective accounts, maintaining customer


Cheney Brothers, Inc. Miami, FL

District Sales Manager 2007-2009

•Accountable for new and existing sales, account development, contract bidding, and client service initiatives throughout Dade and Broward counties, with over $3 million in annual sales

•Coordinated with customer service and dispatch departments to facilitate timely delivery of customer orders, improving delivery time through outstanding service

•Received “2008 On Target Award” for achieving 75% in sales growth

Gordon Food Service Miami, FL

Territory Sales Manager 2004-2007

•Managed over 15 existing accounts, and prospected for new accounts, accounting for $2 million in revenue

•Achieved 98% customer satisfaction rating due to exceptional delivery record

•Sourced previously unattainable accounts valued at $1 million through proactive sales and relationship building techniques

•Named “Rookie of the Year,” Gordon Food Service, 2004

SYSCO Food Services of South Florida, Inc. Miami, FL

Sales/Marketing Associate 1999-2003

•Successfully marketed and sold full line of food and related products, equipment, and services to food service, hospitality, and institutional industries

•Relied upon to manage high-profile accounts generating $5 million in annual revenue

•Increased sales revenue by 200% through strategic marketing strategy

•Appointed SYSCO Food “Chairman’s Club Member” for 4 consecutive years for achieving $2.5MM+ in annual sales and double digit profit margin growth

•Named “Rookie of the Year” at SYSCO, 1999


B.S. in Business Administration Management FIU Florida International University

A.A. in Liberal Arts Miami/Dade Community College

Miami Lakes, FL 33014


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