Sales Representative
Resume:
Alex R. Minsal
Territory Sales Manager
Accomplished, versatile, and effective Business Professional with 20 years of experience in marketing sales to multiple industries including Restaurant, Hospitality, Institutional, Retail, and Import/Export markets. Recognized for outstanding ability to retain existing accounts and prospect for new clients, accounting for millions of dollars in revenue. Demonstrated exceptional communication skills, fostering trusting and long-lasting relationships with management, team members, vendors, and customers.
Key Achievements include:
•Developed retail private label programs with Wal-Mart, Publix, and Western Beef for international foods
•Achieved high ratings for optimizing corporate buying structure operations to reduce costs by while boosting supplier servicing performance
•Successfully generated double-digit client base, sales volume, and profit margin growth by strategically diversifying revenue sources and vendor pricing structures
•Recipient of numerous performance bonuses and incentives throughout career with SYSCO
•One of elite Top 5% selected to participate in SYSCO Regional Sales and Training Program
•Restructured/streamlined purchasing practices to facilitate increase in vendor incentive rebates
Core Competencies
Sales & Marketing Management
Client Consultation
Contract Agreements
High-Volume Deals
Business Development
Strategic Planning
Accounting Functions
Budget Administration
Team Development
Profit Margin Improvements
Product & Service Launch
Customer Retention
Bilingual in English & Spanish
Experience & Notable Contributions
Mabey, Inc. Miami, FL
Technical Outsides Sales Representative 2017- Present
Manage territory throughout South Florida and provide product sales and support for pre-engineered shoring, bridging, and structural support systems
Maintain strong, and professional relationships with clients and fellow employees, and present the products of the company convincingly to retain existing customers, and entice potential customers
Contact and meet with potential clients and qualifying leads to present the company’s products and services, and prepare sales proposals and presentations accordingly
Key Accomplishments
Demonstrate commitment to the company’s safety culture and adhere to safety guidelines at all times and at all locations
Promote a superior team environment with co-workers, and other departments
Prepare sales presentations of company’s products, and present to potential client with superior communicative skills
Henry Company Miami, FL
Regional Account Manager 2014-2017
Manage territory from Key West to West Palm Beach to build new business and key client relationships
Handle over 55 Home Depot stores in region
Meet with Home Depot associates and independent contractors in order to train and develop their knowledge and use of products
Key Accomplishments
Ranked second nationwide in volume sales to contractors
Collaborate with existing customers to ensure customer satisfaction through positive interactions
Develop business relations with prospects and add them to the customer base
Ensure profitability of new and existing products
A.E.S. Miami, FL
Regional Sales Representative/Sales & Logistics 2009-2014
•Managed activities and logistics throughout the state of Florida with regards to sales of products for large event industries, accounting for over $1 million in annual revenue
•Assisted large event companies and vendors such as Live Nation with negotiations and closing deals
Key Accomplishments
•Liaised with existing and prospective customers regarding available services, lines of business, and pricing structures, and assisted with account development, resulting in an increase of new accounts
•Maintained and updated information regarding all current and prospective accounts, maintaining customer
retention
Cheney Brothers, Inc. Miami, FL
District Sales Manager 2007-2009
•Accountable for new and existing sales, account development, contract bidding, and client service initiatives throughout Dade and Broward counties, with over $3 million in annual sales
•Coordinated with customer service and dispatch departments to facilitate timely delivery of customer orders, improving delivery time through outstanding service
•Received “2008 On Target Award” for achieving 75% in sales growth
Gordon Food Service Miami, FL
Territory Sales Manager 2004-2007
•Managed over 15 existing accounts, and prospected for new accounts, accounting for $2 million in revenue
•Achieved 98% customer satisfaction rating due to exceptional delivery record
•Sourced previously unattainable accounts valued at $1 million through proactive sales and relationship building techniques
•Named “Rookie of the Year,” Gordon Food Service, 2004
SYSCO Food Services of South Florida, Inc. Miami, FL
Sales/Marketing Associate 1999-2003
•Successfully marketed and sold full line of food and related products, equipment, and services to food service, hospitality, and institutional industries
•Relied upon to manage high-profile accounts generating $5 million in annual revenue
•Increased sales revenue by 200% through strategic marketing strategy
•Appointed SYSCO Food “Chairman’s Club Member” for 4 consecutive years for achieving $2.5MM+ in annual sales and double digit profit margin growth
•Named “Rookie of the Year” at SYSCO, 1999
Education
B.S. in Business Administration Management FIU Florida International University
A.A. in Liberal Arts Miami/Dade Community College
Miami Lakes, FL 33014
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