Trilingual Digital Marketer

SOOMIN PARK

619-***-**** *******@*****.*** Torrance, CA 90501

Digital Marketing Specialist

Social Engager Proven Leader Results Focused

Trilingual digital marketer with experience driving new business growth across various Google platforms. Specialized in Japan/Korean market strategy with skills in SEM and social media for direct response and branding. Strong leadership for bidding and fostering relationships. Proactive communicator across clients, companies, and influencers to generate results. SKILLS

Analytics SEM GDN YDN Facebook Twitter Instagram YouTube Bidding Negotiation Presentations Marketing Trends Audience Engagement Direct Response & Branding Digital Advertising Team Mentorship Adaptive Leadership Business Developer Relationship Builder Personalized Experience Large Budget Management EXPERIENCE

Freelance Digital Marketer

Various Groups Remote 06/2019 – Present.

Planned and implemented all marketing including SEM, YouTube, and Social Media Management for Japanese/Korean markets. Identified new strategic business relationships with notable social media influencers to advance consumer engagement and views.

Fostered personal client relationships and services to medium/small companies, ex: United Cinemas Japan, Credit Saison.

Raised social engagement for app, Krampus Calling creating awareness and preference with 665K+ views and 4.9K likes.

Managed multiple clients simultaneously driving SEM and social advertising campaigns with efficiency of time and budgets. Account Executive of Media Activation

Essence Global (Group M) Tokyo, Japan 02/2017 – 05/2019. Supervised campaign performance overseeing budgets, evaluations, and achieved $6.4 of CPA goal with 156K opened apps. Developed, analyzed, and launched plans for SEM, Display, YouTube, Twitter, Facebook, Instagram, Reservation Ads, etc.

Collaborated with Singapore programmatic/analytics teams to evaluate effective campaign strategy and reliable testing.

Drove social media engagement for programs: Google Assistant, Google Women Will Japan, Google Innovation Japan.

Leveraged and re-engaged user database, grew activity of daily Japan users, tracked and analyzed performance metrics.

Oversaw $800K budget for Google Search App launch/social engagement in collaboration with NITROI, UNIQLO, JCB.

Won Japanese markets over to company ad/stories engagement via innovative sequence ads and influencer campaigns.

Managed direct response marketing campaigns for Google Universal App with oversight of $1M monthly budget. SEM Specialist, Internet Promotion Team

Transcosmos Inc. Tokyo, Japan 05/2015 – 01/2017. Developed activation strategies and analysis of SEM and Display channels for short and long-term performance assessments. Monitored trends, historical data, competitive analysis, A/B testing, conversation funnel effectiveness, keyword optimization.

Communicated directly with clients and programming/design teams for weekly/monthly/quarterly report presentations.

Increased sign-ups on membership site and app downloads with goal of CPI 20 USD for CLUB Panasonic of Panasonic.

Increased purchase conversions on e-commerce site via SEM, Display, and media buying for Future Lab of Pola Cosmetics.

Achieve target ROAS, improved cost efficiency procedures, and drove seasonal messaging for Takashimaya Online Store.

Grew visitors, page views, and clicks on website with branded content marketing for SHUEISHA Fashion Magazine.

Increased ROI of fashion e-commerce site through investments in Dynamic Ads and Google Product Listing Ads. EDUCATION

• Exchange Studies, Intl. Politics, Economics, Communication – Aoyama Gakuin University. Tokyo, Japan. 2013-2014.

• Bachelor, Education – Kyungnam University. Changwon, Korea. 2010-2014. CERTIFICATIONS

Digital Analytics for Marketing Professionals University of Illinois at Urbana-Champaign. 2019.

Google Ads, 2015 Google Analytics, 2014 JLPT N1, 2012 Microsoft Office Specialist Master, 2011.

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