Sales Account Executive

Colleen A. Zgorzelski

*** *. **** **. *** *** New York, NY 10011

*****************@*****.*** 732-***-****

PROFESSIONAL SUMMARY

Experienced E-Commerce professional with extensive and progressive knowledge in Omni channel Sales, Buying, Merchandising and Business Strategy Development. Results-focused retail manager with a demonstrated history in achieving fiscal and organizational objectives through passion, commitment, and expertise across multiple categories and channels in the retail industry. Effectively establishes and manages key relationships with decision makers and strategic partners. Defines, develops, and implements targeted action plans to maximize operational productivity, efficiency, and profitability. Exceptional ability to research and evaluate industry trends and competitor products and use findings toward designing and executing innovative strategies to boost company leveraging in a saturated and competitive market. Drives and cultivates culture in a working environment, I am a leader who supports and manages teams through mentorship to deliver personal and professional results through motivating, inspiring, while managing others through influence, congeniality, and collaboration. PROFESSIONAL EXPERIENCE

Walmart ECommerce, Hoboken NJ July 2019 – Present

Category Manager

• Managed Men’s Basics and Workwear Apparel business’ totaling $154M in annual revenue. Performance results of triple digit comps to LY

• Managed a team of 5 associate buyers across a variety of merchandise categories for Walmart.com while collaboratively working with 2 DMMs to curate a cohesive assortment and uphold a clear vision with Walmart B&M

• Enhanced and developed complete and comprehensive Merchandise strategies and assortments for over 25+ national brands on the walmart.com website

• Drove online sales for Men’s Fashion by reducing customer friction, enhancing mobile experience and creating a true Omni experience for the customer

• Developed Clear Price messaging for each category and where appropriate for each item, utilizing multiple methods. Ensure the pricing strategies support the financial objectives and produce a favorable gross profit

• Worked with Merchandising business partners, develop promotional opportunities, special buys, close-outs, key events to drive sales, and increase product and category productivity

• Established and identified new ways to gain profitable sales by developing strategies that encourage customer return visits

• Created and implemented strategies catering to channel shifts to meet customers’ expectations while driving profitability

• Managed the marketing roadmap and timelines to ensure this aligns with the merchandise strategy for Walmart.com

• Integral part of negotiations to on board high priority brands to expand the “Best” category tier as part of the ongoing apparel assortment expansion and development

• Aggressively worked to curate Owned and Marketplace strategies and assortments to attract and gain new customers to Walmart.com through variation of price point goods, new product offerings and overall marketing strategy

• Integral player in distorting high growth businesses by negotiating and receiving incremental funding in an uncertain and tumultuous economic climate while over delivering on the projected results YTD

• Efficiently made purchasing decisions including determining product trends, demand, and pricing across all categories as well as enhancing marketing efforts to drive profit through affiliate offers for Walmart.com

• Contributed and spearhead advanced communication and interpersonal skills toward building/establishing key relationships and liaising effectively between senior management, cross functional teams, and vendors

• Strategically planned and administered annual, monthly, weekly and daily plans and financial recaps to control costs, boost revenue and optimize bottom-line profits

PVH Corp., New York, NY June 2017 – July 2019

Account Executive

• Administered daily account maintenance on accounts totaling $60M+ in annual shipments

• Pulled weekly, monthly and quarterly sales in comparison to last year and to the financial plan - Monitor item selling weekly (sell thru, AUR) against plan and react accordingly

• Planned and executed successful market appointments by creating regional and national assortments in conjunction with department store and off price/discounter buying teams

• Develop and build categorized assortments by classification to align with company merchandising, design vision, and sales objectives

• Complete competitive analysis at both the e-commerce and brick & mortar level to ensure price and product offerings are in line with the rest of market

• Develop merchandising strategies based on fixture space, door rank and volume to maximize sales

• Worked with a planning partner on account OTBs to ensure sales and shipments were on seasonal plan

• Measure margin on an item and department level to ensure quarterly targets were met

• Establish a profitable growth plan for regional and national territories by formulating seasonal sales plans and strategies

• Create and execute seasonal business plans/proposals to retailers

• Develop existing accounts by maximizing collections and new product launches

• Establish strong retail relationships with buying teams and management

• Manage and report internal financial shipping estimates, order files, profitability results, and retailer is open to buy

• Develop new product across multiple classifications to fill business needs and white space in the market

• Create one work stream between supply chain, marketing and finance teams for efficient co-collaboration PVH Corp., New York, NY June 2016 – May 2017

Jr. Account Executive

• Administered daily account maintenance on accounts totaling $18M+ in annual shipments

• Compiled weekly selling reports for both fashion and replenishment styles in comparison to sales plan and LY sales

• Worked with customer service, operations and allocation teams with order entry and EDI transmissions to ensure that orders ship on time

• Analyzed product performance to sell at once goods when necessary and discover opportunities for re-orders

• Authorized chargebacks and advertising co-op

• Supported omnichannel buying strategies across department store accounts

• Maximized product offerings by leveraging fabric across multiple accounts for concentrated profitability

• Created a product content guidebook to fit the varying requirements by vendor and to ensure continuity amongst each e- commerce platform

• Secure orders and ensure proper flow of information is reflected, including delivery dates and style information

• Travel to account store locations to ensure execution of product on floor is correct and manage any location/visual issues

• Communicate retailers’ feedback to management on products, competitive product, and any relevant opportunities PVH Corp., New York, NY May 2015 – June 2016

Sales Coordinator

• Assisted on national accounts and personally managed smaller regional accounts

• Computed and analyzed weekly reports to track selling by style, color, cluster and by door

• Lead seasonal product presentations to both West Coast and Northeast regional field merchandising teams to promote brand continuity amongst floor sets nationwide

• Responsible for all style images and product descriptions for e-commerce accounts

• Receive timely confirmation of orders and track monthly shipments

• Present the product line to accounts, sell in recommended product mix by account

• Completed rotations in retail stores or in-store field services PVH Corp., Bridgewater, NJ June 2013 – May 2015

Merchandise Operations Production Assistant

• Daily communication with all internal parties directly involved with purchasing and receiving garments including design, sales, traffic/imports, customs, marketing, customer service, cost accounting and warehouses

• Effective coordination daily via e-mail with external overseas hubs/offices regarding production in Indonesia, Bangladesh, and China

• Creation of dress shirt garment purchase orders for major labels both US and international to meet customer demands

• Approve/reject finished goods and fabric shortages and/or delays in delivery schedule promptly

• Monitoring production progress and shipment tracking until customer receipt

• Escalate production issues to management and work for resolution to execute the determined course of action PVH Corp., Bridgewater, NJ February 2013 – May 2013 Customer Service Representative

• Assisted and solved customer issues, complaints and requests

• Responded to customer inquiries via email

• Helped locate products on a national and international level

• Worked directly with Sales Promotions team to collaborate sales and promotions EDUCATION

Rutgers University, New Brunswick, NJ

Bachelor of Business and Communication, 2013

City University, London, UK

Study Abroad Program, Completed Semester 2012

TECHNICAL SKILLS

Workday, Looker, Flight Deck, MicroStrategy, Microsoft Excel, PowerPoint and Word, Assortment Planning, Anaplan, ThoughtSpot

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