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Distribution Analyst / Merchandising / Buying / Sales

Manhattan, NY, 10019
September 29, 2020

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***W **RD STR Apt #*G, New York, NY **019 / 917-***-**** /


Experienced Distribution Analyst with a focus driving sales and growth for retail, home/lifestyle, fashion and DTC brands. Background includes merchandising, buying and planning across multiple vertical markets in large traditional, DTC and e-commerce platforms. EDUCATION

Parsons, The New School For Design, New York, USA

Associate of Applied Science, Fashion Marketing, (3.70 GPA), May 2014 Marmara University, Istanbul, TURKEY

Bachelor of Science, Economics, June 2008


RALPH LAUREN, Distribution Analyst (Home & Kids), New York, January 2019-Present

Manage bottom-line financial accountability for store-level inventory turnover

Complete weekly allocations based on sales trends, promotional events, and seasonal releases that minimize unproductive inventory. Apply knowledge of store specific merchandising and fixture requirements (i.e. capacity, seasonality, customer base)

Achieve appropriate inventory levels in stores prior, during and post promotional events

Analyze sales & inventory relationship in order to make store consolidation recommendations in preparation for promotional events and/or for ad hoc requests; partner with Store Operations team to execute

Regularly analyze, monitor and adjust all basic model stock levels by size, by store / Work closely with Buyer on future delivery information to plan all future distributions

Analyze sales & inventory relationship for core programs and make re-order recommendations on a monthly/quarterly basis through the maintenance of Key Item Planner tool

Provide ad-hoc analysis and reporting related to store inventory levels and sales performance / Strategize and execute New Store Assortment Sheets at style and color level; review with Planner and Buyer / Provide store level analysis to the Buyer for Quarterly Strategy Meeting

Establish and maintain strong partnerships across buying and planning teams / manage allocation issues, new opportunities and strategies / Prepare weekly reporting for Buying

Achieved : Increased sales growth YTD up to %6.3 LY, YTD PL up %13.8 to plan, YTD GM up %17.1 to plan for Home & YTD up to %0.3 LY for Kids in FY20. RALPH LAUREN, Manager, MTM, Men’s Personalization, New York, March 2018-January 2019

Developed and implemented product strategies that tie to financial plans

Overseen all aspects of the MTM/MTO Special Order process to ensure timely and accurate orders and deliveries / Identified ways to improve and streamline processes / Ensured accuracy and timeliness in item definition and purchased order entry

Drove the MTM/MTO business through strong partnership with stores / Partnered with Design and Merchandising to influence assortment development

Worked regularly with merchandising for seasonal updates and substitute swatches / Conducted training on product and process, both in-store and virtually

Regularly shop the competition and stayed up to date on industry trends and MTM/MTO offerings

Utilized knowledge to enhance MTM/MTO process in a brand appropriate and profitable manner

Communicated regularly with stores to ensure sales are processed in a timely manner to drive profitability and to promptly resolve inventory discrepancies Achieved : Increased sales growth YTD up to %24 LY, YTD PL up %2 to plan for Trunk Show in FY19 NEW YORK & COMPANY, Assistant Merchandiser & Buyer, New York, November 2017-February 2018

Assist with the development of merchandise assortments, conduct sales analyses and manage product samples for assigned merchandise departments YOOX NET-A-PORTER GROUP, OUTNET, Assistant Buyer, New York, June 2017-September 2017

Supporting the Buying team to achieve Sales and OTB targets / Work with Upload team to co-ordinate uploads in line with sales budgets and brand requirements / Constant site monitoring to ensure products are presented to meet business needs & brand standards / Order Administration; analyzing stock packages, writing, reviewing, checking confirmations and revising accordingly GILT GROUP, Merchandising Operations Coordinator, New York, November 2016-May 2017

Conducted competitive pricing analysis per department guidelines utilizing various research methods / Partnered with vendors, merchandising and creative production teams to obtain and update images for sales / Various data entry and translation of buy information to put into place for ordering / Effectively seek out manufacture suggested retail pricing with current competitors and vendor pricing / Worked with buyers to obtained sale readiness to effectively comp shop for multiple departments / Creation of sales in Admin from the Sales Projection Sheet (SPS). Submitted creative forms related to sales for VPI GILT GROUP, Assistant Buyer & Merchandiser, New York, May 2016-August 2016

Calendar Management Assistance; Created sales in Admin per the SPS, updated SPS with sale IDs from Admin / PO Execution Assistance; Submitted POs for creation and managed through the upload process / Buy Prep Assistance; Helped teams creating image line-sheets. Comp Shop products on line-sheets.

Sale Readiness Assistance; Submitted Editorial Requests. Retouched needs by request. Post-Sale Assistance; Generated + formatted selling reports for all teams SAKS FIFTH AVENUE, Assistant Merchandiser, New York, September 2015-May 2016 JIM VILLA SHOWROOM, Women’s Collection Sales Intern, New York, June 2014-May 2015 MARC JACOBS INTERNATIONAL, Men’s Collection Merchandising & Sales Intern, New York, August 2013-April 2014 SKILLS

Computer Skills: Proficient in Mac and PC platforms, Adobe Suite Photoshop, Microsoft Office Word, Excel, PowerPoint, Microsoft Outlook, Page Builder (Manual Merchandising), IMT (Item Management Tool), Adobe Scene 7, RFS (Reference File System), PIM (Product Information System), SFA (Web-Native), JDA HONORS

Parsons The New School for Design Scholarship 2012 Parsons The New School for Design Dean’s List Spring 2013 (3.88 GPA)

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