Social Media Management, Product Launch and Event Planning

YEW HE YANG

**, ***** *****, ***** ********* Sambungan, 05350 Alor Setar, Kedah.

601*-***-**** (Mobile)

604-***-**** (House)

********.**@*****.***

PERSONAL DETAILS

I.C. No. : 980*********

Age : 22

Race : Chinese

Religion : Buddhism

Nationality : Malaysian

Status : Single

CAREER OBJECTIVES

To gain valuable experience in a hotel organization, specify in sales and marketing department.

To discover my potential and grow the self-possibilities along with the hotel organization. To polish and enhance the skills of communication and art of creativity. To contribute the unlimited passionate towards the hotel industry. EDUCATION BACKGROUND

2018 – 2020 KDU University College, Penang

BA (Hons) in International Hotel & Tourism Management, IMI Switzerland Average Marks: 80.5 (Expected First Class Honours) Dean List Award Holder (July – September 2019, September – December 2019)

2016 – 2018 KDU University College, Penang

Diploma in International Hotel & Tourism Management, IMI Switzerland Study completed with Distinction

2011 – 2015 SMJK Keat Hwa

Sijil Peperiksaan Malaysia (SPM)

Result: 7A’s, 2B’s and 1C

Peperiksaan Menengah Rendah (PMR)

Result: 8A’s

WORKING EXPERIENCES

Dockers Outlet, Gurney Plaza

Title/position: Part Timer

Department: Sales Department

Year: August 2016 to October 2016

Job Description:

• Assigned to assist customer needs, handling of cash payment and upselling the products.

Pullman Kuala Lumpur Bangsar

Title/Position: Trainee

Department: Executive Lounge (Front Office Department) Year: December 2017 to June 2018

Job Description:

• In charge for F&B breakfast and cocktail set up preparation and service operation.

• Responsible for preparing VIP welcome letter, daily arrival, expected guest report, guest registration card, daily and weekly amenities

• Assist in check in and check out procedure and handling guest phone call.

• Assigned to fulfill guest inquiries about VIP status and enrollment. Miraku Restaurant (G Hotel)

Title/Position: Part Time Server

Department: Food and Beverages Department

Year: August 2018, January 2019 (Tan Sri Konishi Villa) Job Description:

• Assigned to serve the guest with the accuracy of dishes ordered.

• Responsible to set up for event function.

• In charge to serve wine and 6 course meals when there is an event function. Hwajing Travel and Tours Sdn. Bhd.

Title/Position: Part Timer

Department: Sales Department

Year: September 2018 (MATTA Fair Event)

Job Description:

• Develop strategic plans to showcase the positive attributes of product sales.

• Assigned to fulfill client’s enquiries about product sales.

• Responsible for cash handling procedure and upsell the product. 长沙新阅文化传媒有限公司

Title/Position: Translator/ Proof Reader

Department: Editorial Department

Year: 1 June 2020 to 15 July 2020

Job Description:

• Proof-read the content in Chinese and ensure that the translation, grammar and verb used are appropriate.

L’Oreal Malaysia Sdn. Bhd.

Title/Position: Brand Marketing Internship (L’Oreal Paris Skincare and Haircare) Department: Consumer Product Division

Year: August 2020 to December 2020

Job Description:

• Manage with the 2 BOM Packs Production Timelines by working closely with suppliers (quotation comparison) and demand planning team for scheduling the printing production, costing control and copack production timeline to ensure the sell in in the estimated date.

• Support the L’Oreal Paris Skincare KOLs seeding program of Crystal Micro Essence and Hyaluronic Acid Serum, helping on bubble wrapping the PR kits for KOLs.

• Work closely with digital agency to ensure the social media posting of Crystal Micro Essence digital activation for Watson in September 2020.

• Support on the barcode creation, SAP code creation, PPM retail selling price (RSP) listing, SDA items and etc.

• Work closely with Key Account Managers to support the sampling of GWPs, new launched HA serum and BOM packs.

• Work closely with Retail & Education team to roll out the deck of Hyaluronic Acid virtual launch event for business partners, organized and planned for the virtual product launch event.

• Lead the product launch for Parisian Ash Hair Colour and Extraordinary Floral Oil.

• Plan for the social media content with digital agency for L’Oreal Paris Haircare.

• Follow up with CNY GWPs for L’Oreal Paris Skincare and Haircare. EXTRA-CURRICULAR ACTIVITIES

Year Post Held Activities/Events

2020 Participant Hospitality Strategy Case Competition 2020- EHL X Rosewood Hotel Group

2019 Participant Climathon Hackathon by Think City 2019 Volunteer 7th Asia-Pacific Urban Forum (APUF7) 2019 Participant Food and Hotels Malaysia (FHM) 2019 2019 Chairman ARTEMIS Leadership Camp

2019 Training Manager CAUTION! Fine Dining Event

2018 Participant Hospitality FUNdamentals Challenges by IFCA Academy

2018 Part Timer Malaysian Association of Tour & Travel Agents Fair (MATTA)

2017 Vice Chairman Adam and Eve’s Teatime Charity Event (EAT) 2017 Participant Sustainability Sharing Session by DoubleTree Resort by Hilton Penang

2017 Visual Designer Malaysia Authentic Food Festival Event (MAFF) 2017 Participant Pure Light After Work Event by Aspen Group 2017 Volunteer Langkawi International Maritime & Aerospace Exhibition in St. Regis Langkawi (LIMA)

2016 Volunteer Avant Garde Fashion Show

2016 Volunteer Butterworth Fringe Festival (BFF)

2015 President School Bulletin

2015 Deputy Editor-in-Chief School Magazine

2015 Treasurer Landscape Club

STRENGTHS

• Excellent creativity and art sense.

• Willingness to learn more in marketing and able to act as an active team player.

• Able to speak fluently in 4 languages, including English, Malay, Chinese and Hokkien.

• Open minded and able to accept the ideas from others.

• Experience in proper communication of handling VIP guest, guest complain and various situation.

• Experience in events management, including set up, concept execution, art direction and decoration.

• Excel photography skill and videography skill, including commercial food and product styling.

• Great passion in social media marketing, branding and advertising.

• Constantly seek for opportunity to step out from comfort zone.

• Passionate in managing social media platform, such as Facebook, Instagram and LinkedIn.

• Ability to create content in various languages for social media applications. SKILLS

• Technical/Computer Skills:

• Operating system: Opera System, Micros POS System, Window XP, Vista, Windows 7, Window 8, Window 10

• Software: MS Office: Word, Excel, Power Point, Canva design, iMovie, Splice, Adobe Lightroom CC (advanced), Adobe Photoshop Express (moderate), VSCO, Snapseed LANGUAGES COMPETENCY

Languages Level 1-10

Spoken

(Poor/Average/Fluent)

Written

(Poor/Average/Excellent)

English 10 10

Malay 8 9

Mandarin 10 10

French 3 5

Others dialect

(Hokkien)

10 -

REFERENCES

Andrew Carlile

Position: General Manager

Organization: Pullman Kuala Lumpur Bangsar

Contact/Email: ******.*******@*****.***

Yuan Ching Chao

Position: Senior First Officer A330

Organization: Etihad Airways

Contact/Email: +971*-***-****, *****@******.**

Vivien Pun

Position: Guest Experience Manager

Organization: Hotel Muse: M Gallery Hotel Collection Contact/Email: +061*******; *****-**@*****.***

Tanent Yong

Position: Senior Brand Manager

Organization: L’Oreal Malaysia Sdn Bhd

Contact/Email: ******.****@******.***

Suguna Migeemanathan

Position: Lecturer

Organization: KDU College Penang, School of Hospitality, Tourism & Culinary Arts Contact/Email: 011-*******, ******@*****.***.**

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