Sales Manager
Resume:
Paula M. Lubell
***********@***.***
An accomplished Corporate Brand Manager with over 15 years’ experience in footwear category with Clients like: Coach, Calvin Klein, Authentic Brands Group (Taryn Rose), Sequential Brands (Joe Jeans/Carribean Joe), Mattel, Hasbro, Build A Bear, Just Born, EONE, Genius Brands to name a few. Direct Point of Contact for all aspects of branding from global brand launches to restructuring brand positioning to ensure successful brand execution. Have worked with licensors such as Timberland and Sperry in the soft accessory category.
LEAFLOGIX: NY, NY September 2019 - Present
Corporate Development Manager (Technology – Cannabis Industry)
• Direct Point of Contact for all aspects of business partnership agreements/contracts/relationships with Clients such as:
Dutchie, Sprout, I Heart Jane, and Springbig
• Oversee new business on boarding approval process and set up criteria
• Partnered with CFO with reporting (forecasting, budgets, and payments)
• Oversee all company communication internal/external and brand development
• Project Manager with new product launches and all marketing materials for Sales Team
• Partnered with Sales VP to ensure team is educated on all LEAFLOGIX product to hit sales goals
ESQUIRE FOOTWEAR: NY, NY June 2018 – September 2019
VP Corporate Brand Management, Licensing, Business Development, and Branded Sales
(Kids Footwear –Character and Branded)
• Oversee brand implementation and execution of brand oversight (Domestic/International)
• Partnered with Sales Department with brand roadmap to ensure successful optimization is executed with Customers
Such as: Target, Kohl’s, WalMart, JCP, TJMAXX, Ross, Nordstrom Rack, and Burlington
• Manage Sales Forecasting, Budget/Sales Planning, and Royalty Reporting, Contracts, and Business Development
• Oversee all branded style catalogs with internal departments
• Direct Point of Contact with Time and Action Calendar and Product Approvals with Licensors such as: Mattel, Hasbro,
EONE, Crayola, Build A Bear, Just Born, Authentic Brand Group, and Sequential Brands
• Direct Point of Contact with internal departments with brand marketing, communication, product education, and sales
BEDGEAR LLC: Farmingdale, NY April 2016- Sept 2017
Global Brand Manager – Bedding Company (Pillows, Sheets, Blankets, and Mattresses)
• Oversee BEDGEAR brand voice between E-Commerce Site and Wholesale Channel (Domestic and International) with
Customers such as: Ashley Furniture, Mattress Firm, Raymor and Flanigan, and PC Richards
• Analyzed all SEM data to communicate results and define next steps on marketing direction
• Point of Contact for all new store roll outs/openings and installs to ensure flawless brand execution
• Oversee new product launches to ensure packaging, product, and in store marketing tools delivered on time
• Partnered with Sales to product costing strategies/assortment planning to ensure successful product sell through
INTERBRAND LLC: New York, NY July 2014- April 2016
Corporate Brand Manager (Soft Accessories – Hats, Gloves, Scarves, and Socks)
• Point of Contact of PD calendar for all licensed brands, PL, and owned brands (Timberland, Sperry, and Rockport)
• Oversee product approvals internally/externally
• Partnered with all internal departments to communicated licensor seasonal creative brand directive were executed
• Point of Contact with design with brand brief/line plans for each given season and target costs and retail
• Partnered with design and product development to ensure product costing is in line with internal margins
• Direct Point of Contact for Trade Show and Style Catalog
• Analyzed licensor SEM data to support marketing our product category within their corporate goals
• Managed New Packaging Directive/Approvals and Brand Compliance
• Direct Responsibility to ensure Licensor Corporate Compliance
• Prepared Corporate Business Plans and Competitive Brand Landscape
• Coordinated Monthly and Quarterly Business Reviews With all Timberland and Sperry Executives
JOHN HARDY INCORPORATED: New York, NY September 2013- January 2014
Regional Sales Director (North East) - Jewelry
• Direct Point of Contact for Bloomingdales Corporate and specialty/independent retailer’s territory $20 million at retail
• Managed field team of regional coordinators, business managers, and specialists
• Oversee all marketing, trunk show events and PA’s and coop for territory
• Managed shop in shop launches, approvals, and proper brand alignment
JIMLAR CORPORATION: New York, NY October 2000 - February 2013
Director: Global Brand Management Calvin Klein Footwear Division April 2007 – February 2013
Brands: Collection, Calvin Klein (Platinum), Calvin Klein, Calvin Klein Jeans, and Kids
• Facilitated and ensured Calvin Klein Corporate Seasonal Brand Design Direction were Executed
• Managed Product Development Calendar (Internal and External) From Brand Concept to Production
• Planned Recommended Product Assortment for Each Market to ensure proper brand positioning
• Oversee Internal Costing and Margin Requirements and Suggested Retail Price Band Compliance
• Direct Point of Contact with Design and Product Team to ensure material and components were on brand
• Coordination of all Trade Shows, Product, and Style Catalog
• Communicated Product Placement for Magazine Needs, and Manage/Oversee Product for Press Events
• Managed directly with licensor on Brand Packaging Directive/Approvals and Compliance
• Drafted Contracts/Agreements for Agents/Distributors, and or New Territories and Compliance
• Prepared Corporate Business Plans and Competitive Landscape
• Coordinated Monthly and Quarterly Business Reviews With all Calvin Klein Executives
• Direct Point of Contact with Calvin Klein Retail, Company, and E-Commerce Stores, Two International Licensees of
Calvin Klein Corporate (Onward and Club 21)
• Managed accounts operations and communications (order placement, deliveries, payments, and shipments)
• Analyzed weekly, monthly, and seasonal best sellers and door productivity (Macy’s, Nordstrom, Bloomingdale’s, Von
Maur, Saks, L&T, Carson Pirie Scott, Belk, and Dillards)
• Oversee all new customers, territories, and businesses (Mexico and Panama Distributors and LF Asia Office)
Associate Brand Manager: Coach Footwear Division (June 2002 - April 2007)
• Served as Jimlar Corporate Liaison
• Communicated Seasonal Product Strategy and Placements with Coach Corporate
• Managed Seasonal Trade Show Coordination
• Point of Contact for Visual Merchandising Management Guidelines
• Oversee Shop In Shop Launches, Approvals, and Proper Brand Alignment
• Managed Co-Op Advertising Approvals, Budgets, and In Store Visual Needs
• Communicated Seasonal Product and Business Needs with Coach Corporate
• Partnered with VP of Brand Management to Build Seasonal Design Brief and Execution of recommended Product
Assortments for Each Key Account
• Analyzed and tracked style and door level performance (Macy’s, Bloomingdales, L&T, Nordstrom, Holt Renefrew. Saks,
Von Maur, Carson Pirie Scott, Belk, and Dillards)
•Managed style adoption process
• Prepared Corporate Business Plans
•Coordinated Weekly and Monthly Business Overview Meetings with Licensor
• Managed Contract Compliance with internal departments
• Direct Point of Contact with New Customer Approvals
• Communicated Product Placement and VMG with Key Account with Licensor
•Managed all operations/communications between Jimlar Corporate and Coach Retail (In Store Deliveries, Delivery
Delays, Material/Component Delays, and Wholesale Channel Best Sellers)
•Oversee and Managed all new customer, territories, and businesses (Holt Renefrew Department Store)
Customer Service Executive (October 2000 – June 2002)
•Managed Dillard’s, Nordstrom, Marshall Field’s, Parisians, and Belk in Coach Division with Sales Executives
•Tracked and communicated new product deliveries and any Delays/Issues
•Ensured Shipment’s Met Customer Delivery Window
•Assisted Account executives at customer meeting’s and Seasonal Trade Shows
•Provided Product Assortment Analysis to Sales Executives for Buy Meetings and Trade Shows to ensure all Categories are covered
Skills: Microsoft Word, Excel, Adobe Illustrator, AS 400, MMS, Blue Cherry, SAP, FishBowl
Education: Mount Saint Mary College: BS Business Management
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