Doug Johnson

Milwaukee, WI Area

adgh38@r.postjobfree.com • 414-***-****

www.linkedin.com/in/arena-stadium-events

SUMMARY

Proven Vice President: Stadium/Arena/Large Events, Entertainment, Sports, Music, Branding, Promotion, Contracts, Team Leader Self-directed and driven business executive with comprehensive accomplishments leading high profile events, planning, booking, budget, marketing, P&L, and cross-functional teams to ensure success and achieve goals. Known as an innovative thinker with strong professional sports, entertainment, music, and consulting acumen. Demonstrated success in developing and executing strategic visions, long-range plans, and programs in complex organizational structures. Recognized for maximizing event revenue and calendar by building relationships with sponsors, venues, co-promoters, artists, agents, managers, corporate leaders, and booking acclaimed talent. Expertise includes directing the world’s largest musical festival, coordinating NBA, AHL, and MASL team events, and advising C-level executives.

• High Profile, Large Scale, Special Events • Sports, Entertainment, Music Festivals • Event Planning, Production, Management

• Sponsorship, Vendor Relations • Arena, Stadium, Multipurpose Facility • Marketing, Branding, Advertising

• Talent Booking, Buying, Contracts • Conferences, Concerts, Shows • P&L Management, Budget, High Yield

• Branded Content Development • Strategic Vision, Planning • Profitability, Performance Improvement

• Event Security, Ticketing, Promotions • Temporary, Project, Event Staffing • Consulting, Start-ups EXPERIENCE

Wisconsin Center District, Milwaukee, WI 2018-Present Vice President, Sports & Entertainment

• Oversee concerts, conferences, and shows featured at the Miller High Life Theater, UW Panther Arena, and the Wisconsin Center, including one direct report, 25 temporary staff, event coordination, and execution for a semi-autonomous municipality.

• Appointed by the Wisconsin Department of Tourism Sports and Marketing as a valued subject matter expert.

• Manage professional sports events, including the Horizon League’s UW-Milwaukee Panther basketball team, the AHL Milwaukee Admirals hockey team, and the MASL’s Milwaukee Wave soccer team.

• Hosted Michelle Obama during her exclusive book tour.

• Achieved 120% of the annual theater program goals.

• Coordinated the state’s largest New Year’s party with 10K attendees.

• Improved booking processes and revamped sales tracking and follow-up programs. BMO Harris Bradley Center, Milwaukee, WI 2014-2018 Senior Director, Area Booking & Entertainment

• Managed family events, P&L, revenue projections, event finances, and all arena programs for a multipurpose arena.

• Increased revenue by 39% via developing innovative marketing tactics and securing high-profile events.

• Grew the number of arena events by 36% via attracting new concerts, shows, and other nontraditional entertainment events.

• Coordinated event logistics with clients, the director of ticketing, event services, and the Production Team. Summerfest World Festival, Milwaukee, WI 1999-2014 Director, Entertainment

• Directed 30 staff and planned the world’s largest music festival with 900K attendees across 11 days and 14 stages with 900+ acts.

• Managed a $6M annual budget, on-site stage setup, production, hospitality, and a crew of 350 coordinating event logistics.

• Secured top talent in partnership with national and regional agents, managers, and promoters.

• Produced CMT’s “Live from Summerfest,” a three-part musical series and the 1999 National Governors Association.

• Increased brand awareness by implementing a promotion program. Pursuit Live, Milwaukee, WI 2003-2014

Founder & President

• Established an agency booking $2.5M+ in music talent annually for 15 university arena clients that provided event production, promotion, talent buying, and live event consulting services.

• Achieved client’s goals by implementing impactful promotions, tie-ins, digital and print advertisements, tradeshows, and signs.

• Oversaw contract negotiation and vendors, including selection, management, and invoicing, and event crews.

• Increased event sponsorship and drove attendance by developing engaging social media posts.

• Managed client sales, marketing, event execution, follow-up, and future business plans.

• Produced numerous high-profile events, including the Milwaukee World Festivals and Irish Fest, Harley Davidson’s anniversary gatherings, the National Governors Convention, and the ASA National Skateboard Championship. EDUCATION

BA, Bachelor of Arts, Business, University of Wisconsin, Parkside

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