CRM Administrator

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Adina Serot

Microsoft Dynamics CRM Administrator

Microsoft Dynamics Administrator driven to find the balance between user experience and business needs; improving CRM engagement and ease of use while optimizing data integrity and accuracy. Meticulous project manager, balancing multiple deadlines and facing unexpected issues without breaking a sweat.

**********@*****.*** 216-***-**** University Heights, OH linkedin.com/in/adina-serot SKILLS

Project Management CRM UX Email Marketing Ecommerce Analytics Marketing Communications Process Improvement HTML CMS Excel Management Training WORK EXPERIENCE

CRM Administrator

Meritech Inc (Office Technology)

06/2019 - 04/2020,

Liaised with stakeholders, IT, and vendors to define and maintain technology roadmap Allocated territory, set up users and security permissions, and assigned accounts in Dynamics CRM Supported sales team with training, troubleshooting, and documentation in best practices Collaborated with developers to improve CRM efficiency and accuracy through customization and data cleaning Created reports and dashboards to track activities and forecast sales Evaluated, implemented, and administered digital tools integrated with CRM to drive business results Business Analyst - Quality Improvement and CRM Administration United Way of Greater Cleveland (Nonprofit)

03/2019 - 05/2019,

3-month contract

Conducted business process analysis and requirements gathering sessions Consulted on integration of third party applications Documented workflows and pinpointed inefficiencies

Made recommendations for process improvement to leadership Website Content Analyst

Parker Hannifin (Engineering)

01/2018 - 12/2018,

Improved user experience on parker.com through optimization of search filters and taxonomy Liaised with developers and coordinated category and field mapping Led Virtual Events project, became SME of proposed solution, and trained users for pilot event Presented competitive analysis of solutions to VP and leadership Developed project scope, timeline, wireframe, workflow, and resource plans Achievements/Tasks

Achievements/Tasks

Achievements/Tasks

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WORK EXPERIENCE

Ecommerce Analyst

Universal Screen Arts (Ecommerce)

08/2013 - 12/2017,

Maintained and optimized product pages, website layout, features, and functionality Optimized content in HTML for SEO and onsite search based on analytics Managed the go-live process of products and coordination of back end set up Assisted in user testing and QA process on all site pages, apps, and emails Helped increase revenue 55% in 1 year through site optimization and product merchandising Improved process of gathering digital assets from the creative team for uploading to sites Liaised with Customer Service and developer to improve user experience based on feedback Manipulated large data sets in Excel and used SQL to query and update CMS EDUCATION

MS, Information Science and Technology

Drexel University

Philadelphia, PA

BA, Liberal Arts

Hofstra University

CERTIFICATES

Dynamics 365 for Sales Teams (06/2020) Microsoft Dynamics CRM Essential Training (07/2019) Microsoft Dynamics CRM: Advanced Techniques

(06/2020)

Achievements/Tasks

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