PR & Social Media Account Executive

Fohr, Cision, Later, Buffer,

Iconosquare, Photoshop,

Illustrator, InDesign

COURTNEY B. KEATS

Communications Professional

CONTACT PROFILE EDUCATION

BACHELOR’S DEGREE

PUBLIC RELATIONS &

GRAPHIC DESIGN

Purdue University

2011 – 2015

Influencer Marketing

Public Relations

Social Media

PR INTERN / KRAVETZ PR & CO

2014 / NY / Beauty

BRAND AMBASSADOR / VICTORIA’S

SECRET PINK

2012-2015 / IN / Apparel

Communications professional with

5+ years of experience in PR, Social

Media and Influencer Marketing.

Possess a B.A. in Public Relations

and expertise in Microsoft Office &

Adobe Suite. Looking to grow my

passion for brand marketing and

utilize my agency experience

towards an in-house position.

516-***-****

*********@*****.***

345 east 64th street, 3b

NY, NY 10065

Linkedin.com/in/ courtney-

b-keats-9a760784

SKILLS/INTERESTS PROFESSIONAL EXPERIENCE

PR + SOCIAL MEDIA ACCOUNT EXECUTIVE – LUXURY GOODS The Promotion Factory / New York / 2016 - Present

PUBLIC RELATIONS COORDINATOR – BEAUTY PRODUCTS

Fournier PR + Consulting / New York / 2015 - 2016

• Built and executed 360 strategic communications plans inclusive of social media, influencer marketing, paid social, and ad buys

• Planned and executed extensive social media strategies including content planning, paid ad plans, photoshoots for content development and curation of social media content calendars

• Conceptualized and executed Influencer Marketing partnerships and programs including sourcing, negotiating, strategizing and reporting

• Public Relations activity including press outreach, list building conceptualization and production of press events

• Built and executed digital & social paid media strategies

•

•

•

•

•

•

•

• Addressed all inquiries with editors, makeup artists and hairstylists for editorial needs

• Tracked placements and compiled monthly press client recaps

• Managed, built and update contact lists

• Event planning and production

• Brand representation at Trade Shows and gifting suites;

• Social Media content conceptualization

• Coordinated influencer partnerships

CAPABILITES

INTERNSHIPS

PR INTERN / BOILER COMMUICATIONS

2014 / IN / Non-Profit

Social/Digital Paid Media

Contact this candidate