Creative Director/Editorial Manager

senior-level editorial professional with over ** years’ experience

managed the entire editorial process to create compelling print and digital content

wrote and edited thousands of articles to date on a broad range of topics

successfully launched and/or ran several print and digital publications

PROFESSIONAL EXPERIENCE

Worcester Polytechnic Institute (Worcester, MA) Managing Editor/Creative Director 2012–Present

Edit WPI’s award-winning 60-page university magazine, WPI Journal, the flagship communications vehicle for the alumni, faculty and staff, trustees, and friends of one of the nation’s top STEM-based universities

Oversee all content development and production for this quarterly publication at WPI, directing a team of 20 freelance and staff writers, photographers, graphic designers, and artists

Devise design themes, create schedules, set deadlines, and draft pagination for the Journal and a host of other university publications, including special

Art direct all photo shoots; manage all illustration projects within the publication

Collaborate with Alumni and Development departments on developing strategic copy for the Journal

Accomplishments include:

oDeveloped and implemented an advertising strategy to brand WPI, leading to a $75K boost in donations

oSpearheaded a redesign of the Journal that included a new size, design theme, editorial strategy, and high-quality paper; the result was a cleaner, sharper, more easily browsed periodical with a greater emphasis on original art and high-quality photography

oAlso engineered the transformation of what had been a more traditional alumni magazine into a true university publication, with expanded coverage of research, student project work, faculty and student accomplishments, and university news

oDeveloped a new strategic approach to distribution that put the publication in the hands of key external audiences, including presidents, provosts, admissions officers, and deans at other national universities, significantly contributing to the university’s efforts to raise its visibility and reputation among key peer institutions

oThoroughly revamped the Journal’s online strategy and the online internal publication itself through a complete redesign and editorial overhaul

Freelance Communications Consultant and Editor 1999–2017

Write and edit publication copy and provide targeted consultations to clients on optimal use of digital and social media and targeted collateral to drive messaging and various calls-to-action

Counsel clients on winning marketing and advertising strategies tailored to their businesses

Drive media placements for clients by pitching and writing articles for regional publications across New England

Manage social media presence on Facebook, Twitter, WordPress and assorted blogs

Select engagements include:

oEdit Access Magazine, the official publication of the Worcester Art Museum: set content agenda, collaborate on design, and interview subjects for this quarterly publication

oManage PR for the Boston Derby Dames, the only sanctioned roller derby team in Massachusetts, with over 80 members: oversee all promotions, communications and social media strategy, and successfully secure media coverage through outlets such as Channel 5’s Chronicle, WGBH’s Greater Boston, NPR’s Only a Game, National Geographic’s Chainsaw Artist, and articles in the Boston Globe, Weekly Dig, Boston Phoenix, Boston Magazine and numerous online publications

oManage PR for CrossFit EXP, a thriving crossfit gym, creating a monthly sports column in The Leominster Champion, and achieving placements in Sentinel & Enterprise, Nashoba Publications, Telegram & Gazette, Shirley Volunteer, golocal.com, wickedlocal.com and Harvard Post

oConsult Bodylines Pilates on digital strategy, posting daily updates on Facebook, creating email newsletter, and writing themed articles placed in Nashoba Publications, Shirley Volunteer and Sentinel & Enterprise

Worcester Magazine (Worcester, MA) 2008–2012

Managing Editor 2010–2012

Managed copy flow between editorial and production at this regional weekly alternative newspaper

Provided creative direction on design and layout for each issue

Sourced, wrote and produced content, from cover articles to short blurbs

Directed the 25-person freelance and in-house staff

Coordinated all correlating art and photography for all articles in every weekly issue

Managed the paper’s online counterpart

Accomplishments included:

oTransformed Arts & Entertainment section to grow local coverage and diversify topics: created new weekly columns, broadened restaurant reviews, generated popular Editor’s picks, revamped calendar section, and overall produced a NENPA award-winning section

oReinvigorated the news team to deepen coverage, creating new themed columns, growing Letters to Editor section to increase reader engagement, and managed the new website launch

Arts and Entertainment Editor 2010–2012

Managed the publication’s Night & Day section, the largest section of the weekly paper, which included food, entertainment, fashion, art and calendar

Wrote weekly features and sourced all accompanying art for topics such as local music previews, weekly restaurant reviews, coverage of local arts scene, and profiles of local businesses and organizations

Hired and managed the entire freelance staff

Managed calendar and community pages

Accomplishments included:

oReceived a NENPA award for a first-person story on a local roller derby league

oGrew section to comprise over half the weekly paper through insightful and deeply local content

The Beat (Shirley, MA) Founding Publisher/Editor 1999–2007

Created and launched a monthly arts publication to serve as a local resource within Middlesex County for arts and entertainment content

Set editorial direction for each issue, including design, layout and pagination

Sourced art and imagery for each article

Managed sales staff

Supervised outside vendors, distribution and subscriptions

Accomplishments included:

oDeveloped publication to reach over 60 towns with 30,000 issues monthly

Boston Globe (Boston, MA) Supplemental Editor 1996–2007

Managed all advertorials, from development to design, at the largest newspaper in New England

Collaborated closely with sales staff to devise content strategy for all advertorials

Wrote and developed copy, managed stringers and collected artwork

Accomplishments included:

oCreated entertaining, educational and results-driving content that pleased both readers and advertisers

EDUCATION

Worcester Polytechnic Institute (Worcester, MA) MBA 2019

University of Massachusetts (Boston, MA) BA in English 1992

TECHNICAL SKILLS

Microsoft Office; Workday; Adobe Creative Suite; WordPress; Constant Contact; fluent across all social media platforms; familiar with AP and Chicago style manuals

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