M.A.Vinu Shankar

A*, Sriniyantri Apartments,

**, **** ***** ****,

Nungambakkam, Chennai- 600 034

Email id: adggqd@r.postjobfree.com

Mob:+919****-*****

Objective: To put my experience and knowledge of working in various departments such as Administration, Human Resource and Marketing to develop, implement, monitor and evaluate all marketing communications strategies with focus on driving up incremental revenue in line with overall vision and objectives of the brand.

WORK PROFILE:

July, 2016-Till Date: Marketing Manager, Ziss Foods and Beverages LLP: The two brands that were owned by Ziss Foods are Maplai-Savour South India, a premium casual dining restaurant that served South Indian Veg and Non Veg dishes and Sitcom-The Drama Diner, serving Continental, American and Chinese cuisine. My responsibilities as Marketing Manager were,

oBuild and spearhead marketing programs.

oAchieved the targeted sales by introducing new promotions.

oCreated lead generation opportunities and manage leads through the sales process.

oDeveloped, created, and delivered internal and external marketing materials.

oDevised and instituted a system of gauging the effectiveness of various activities.

oNegotiated exclusive deal with Food Delivery Aggregators to a commission of 17% with Swiggy, 19% with Zomato and 10% with UberEats.

oExceeded the average sale target by 100% and sustained the average day sale at Rs 100,000 through 2017 and 2018.

oManaged social media activities & increased Facebook Likes by 82% & Instagram followers by 130%.

oImproved brand value proposition by positioning the restaurants for awards and won a total of 13 Awards namely,

TFG Awards 2016-Best South Indian Restaurant and Best Biriyani

Restaurant India Awards 2016-Best Chef Led Restaurant and Upcoming Restaurant

Rocheston Distinguished Restaurant Award 2016

Burrp Awards 2016-Best Biriyani and Thali

Indian Business Awards 2017-Best SI Restaurant

Zomato Awards 2017-Best Biriyani

TFG Awards 2017-Best Biriyani and Best Thali

Indian Restaurant Awards 2017-Best Indian Cuisine Restaurant and Emerging Restauranteur of the Year

oCreated and implemented specific strategies with the operations team to achieve the sales goals.

April, 2012-June, 2016:

Asst Marketing Manager, Eatitude-Gourmet Technologist: Eatitude was into the domain of consulting for restaurants be it new concepts or resurrecting existing sick outlets. My profile of work at Eatitude was,

oBuilding a strategic marketing plan based on the restaurant concept.

oDirected the Brand and Marketing Strategy of all consulting restaurants.

oLead Product Marketing and Launches at the restaurants.

oWorked with cross functional teams to develop and execute marketing initiatives.

oActively participated in industry events and campaigns with regard to the restaurant industry.

Additional Responsibility: Quality Controller, Student’s Mess at IIT, Madras.

o4th Party Supervisor of Food quality, menu served & hygiene in 11 messes serving 6500 students, which contributed to 25% of Eatitude’s revenue.

oCreated a compliance reporting template of the performance of various caterers and ensured 90% compliance with a period of 4 months.

oManaged the project for over 6 years in terms of staffing and MIS covering quality metrics management, hygiene standards and inventory management.

August,’11-March,’12: Asst. Human Resource Manager, Eatitude-Gourmet Technologist.

oManaged hiring life cycle including identifying, short listing, interviewing, selection, offering and on boarding of candidates and managing in-house promotions.

2006-2009: Administration, National Elementary and Higher Secondary School.

oConcentrated on student Outside Syllabus Curriculum for better higher education opportunities.

oDesigned and implemented English Speaking Training Material for Tamil Medium students.

oIntroduced a Term Project Concept, where the students were made into small teams and each team would have to research and prepare reports and present the same every term with a focus to develop self-discipline, collaborative team work, diplomacy, time management and empathy.

ADDITIONAL SKILLS:

Social Media Mater Class, Advertising Club Madras, July, 2019.

Complete Digital Marketing, Udemy, June-July, 2020.

ACADEMIC PROFILE:

2009-‘11: MBA (Hospitality Management), SRM University. CGPA of 8.38.

2002-‘06:B.E, Mechanical Engineering, Sri Venkateswara College of Engineering, 65%.

PROJECT:MBA Final Year Project, Courtyard by Marriott, Chennai: Motivational Factors & Employee Retention.

OTHER ACCOMPLISHMENTS:

Represented School in District level Tennis Tournament

Been the Class Representative of my class at SRM from 2009-2011.

STRENGTHS:

Adaptability to new environment

Able team member

PERSONAL DETAILS:

Date of Birth : 25th August 1983

Fathers Name : M.A.Ananda Kumar

Sex : Male

Mother tongue : Tamil

Languages known: Speak, Read and Write-English and Tamil

REFERENCES: Available on request.

I hereby declare that the above information is true to the best of my knowledge.

Place:

Date:

(M.A.Vinu Shankar)

Contact this candidate