SHALIKA SHARMA

adggo2@r.postjobfree.com

+91-782-****-***

UK : UAE : India

Ambi-ous / Happy / Passionate / Nego-ator

Hailed from a premium fashion college, along with a decade’s experience in the global luxury industry, makes me a me;culous professional with a deep insight of its DNA. Right from Commercial Styling, Branding and Retail business, I have been fortunate enough to gain exper;se in these fields and apply them at the same

;me. Being a passionate individual, my ac;ons are pinned by ethics of honesty, harmonious rela;ons, inclusive growth and persistent service. EDUCATION

• 2nd Masters (2011-2013): London College of Fashion, UAL, London – Masters in Strategic Fashion MarkeMng

• 1st Masters (2010-2011): INIFD-IMB, Milan - Chandigarh – PG Diploma Fashion Design

• GraduaMon (2007-2010): Panjab University, Chandigarh – BSc BioinformaMcs Hons

• 2005-2007 – Medical Student (85%)

• <2005 – ICSE Board (90%)

EXPERIENCE

• May 2020 - June 2020: STANDOUT (Singapore based digital markeMng agency) : Associated as an online consultant for their markeMng endeavours.

• April 2018 – October 2019 (Hyderabad & Bangalore, India): Associated with TAILORMAN

(Menswear) as Head of Retail & Wardrobe ConsulMng -

- Handle HNI Porbolio in the South Market: Right from first round of consultaMon to fabric / design selecMon to trials and deliveries of the finished MTM products exclusively for VVIP clients;

- Team Development: Managing a large team by establishing the right team culture and pas- sion for fabrics, fashion, tailoring and customer service.

- Revenue: Maximising regional sales with strong emphasis on customer service, engage- ments events and strategic business development methods.

- OperaMonal Excellence: Maximise store producMvity, increase market share and profitabili- ty. Acquire and implement best pracMce iniMaMves such as designing incenMve schemes, staff training and tasteful VM execuMon.

- MarkeMng: Strong liaison with internal markeMng / PR team to carry out the plans regional- ly.

- Overseeing the content creaMon / creaMng campaigns / execuMng ATL BTL acMviMes / mar- keMng budgets / online and off-line markeMng / social media campaigns

- Commercial styling for shoot

• December 2017 – January 2018 (Dubai): Doing a Project with WHYTE BESPOKE (Menswear) as a Business Consultant

- Social Media Management

- Liaising with MarkeMng Agency / PR agency

- Liaising with Graphic Designer / Content writer

- Tying up with Influencers

- Streamlining the brand collaterals

- ImplemenMng Email / Mobile MarkeMng / PPCs and other kind of MarkeMng

- Photo Shoots

- CreaMng Business and MarkeMng Plans for all the three brands

- Trend forecasMng and Resource Management

- Client RetenMon Strategy / Sales

• February 2017 – November 2017 (Dubai): HOUSE OF PARMAR (Menswear) (Bespoke, Par- mar tailors & Suit Express) – MarkeMng Consultant

- Wardrobe ConsulMng – IdeaMon of this concept and creaMng brand collaterals, Giving person- al style consultaMon to VVIP clients (Average Ticket price – 50,000 AED), ConsulMng them from the first step of consultaMon, to fimngs and final garment delivery, ConducMng work- shops to spread awareness about right Menswear Dressing

- Commercial Styling – IdeaMon for the shoots, booking talent and creaMng resources / props, Venue selecMon, Garment selecMon and final execuMon of the photo-shoots (depending on the season and collecMon)

- AssisMng in all kind of events right from ideaMon, to creaMng resources and to the final execu- Mon

- Window Dressing

- Client RetenMon

- CreaMng MarkeMng strategy and implementaMon via various online and offline tools

- Streamlining the brand collaterals and other markeMng acMviMes

• August 2016 – February 2017: DEALS GENIE, SILVERED COUTURE, LAVIE SKIN CLINIC, FARZI CAFÉ, MAHANDRU ASSOCIATES – Dubai, UAE – MarkeMng Consultant

• 2015-2016: TARUN TAHILIANI (womenswear), Gurgaon, India – PR & CommunicaMons ExecuMve Celebrity Styling, Commercial Styling, Event management (Photo Shoots, Fashion Shows & Exhibi- Mons), Social Media management/digital markeMng (ideaMon, creaMon & execuMon), Handling PR, liaising as a touch point for all markeMng/media acMviMes of the brand and creaMng all markeMng collaterals (websites, look books, event invites etc).

• 2014-2015: ADARSH GILL – New Delhi, India – Brand Manager - Celebrity Styling, Commercial Styling, Event management (Photo Shoots, Fashion Shows & ExhibiMons), Social Media management/digital mar- keMng (ideaMon, creaMon & execuMon), Handling PR, liaising as a touch point for all markeMng/media acMvi- Mes of the brand and creaMng all markeMng collaterals (websites, look books, event invites etc).

• 2013: STERLING MEDIA, London – PR Intern

• 2010: LOWE-LINTAS, Mumbai - Intern

INSTRUMENTAL PROJECTS (2008 – 2014):

• LONDON FASHION WEEKEND, 2012 – Event assistant

• BIG DADDY (Indian regional film) – Costume Stylist

• BRIDAL AFFAIR, Chandigarh – Event assistant

• CINE VISION FILMS, Mohali – PR/MarkeMng

• AIESEC, Chandigarh – Vice President

COMPUTER SKILLS

C, C++, JAVA, PEARL, Microsop Excel, PPT

LANGUAGES

English, Hindi, Punjabi

ACHIEVEMENTS

• Voice over arMst by hobby

• Anchored for AIRCEL Event – Dubai, 2016

• Judged – MTV SPLITSVILLA CHANDIGARH audiMons 2014

• Judged – Fashion Show – Chitkara University, 2014

• Judged – Fashion Show – PEC University, 2012

• Won WOMAN OF THE YEAR award – 2012 as an apprecia-on from Colors TV

• Anchored for a documentary – Madagascar, 2011

• Most Progressive Corporate Sector – AEISEC, 2009

• Best OCP award – AIESEC, 2008

• School Captain and won many awards and laurels in anchoring, swimming and basketball

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