Marketing Strategist
Resume:
FEMI
BABATUNDE
Contact
Address
Shasha, Lagos, Nigeria.
Phone
*************@*****.***
Skills
BRAND & MARKETING
STRATEGY.
CONSUMER INSIGHT
GENERATION.
NEW PRODUCT DEVELOPMENT
BUSINESS DEVELOPMENT.
ACCOUNT MANAGEMENT
MARKETING RESEARCH.
STRATEGIC PLANNING
Enthusiastic marketing professional with over 12 years of experience building brands across different sectors of the economy. Well-versed in brand management, marketing communications, media strategy & planning, public relations, experiential marketing and people management. Eager to learn with a good command of English Language, excellent presentation and communications skills. Recognized and promoted for achieving revenue and margin growth on a number of projects handled.
Work History
2018-04 -
Current
Head, Retail Marketing
VDT Communications
• Responsible for developing a blueprint for retail marketing activities as well as coordination of the retail brand strategy and keeping track of all communications across all media channels (TV, radio, print, digital media) to establish a consistent image and build brand equity for the brand.
• Executed product launch strategy with a number of marketing activities to create brand awareness.
• Oversaw the set up of sales channels and neighbourhood retail kiosks to foster final yard strategy of product distribution and drive off take.
• Achieved increase in volume and value sales by 156% and 172% QOQ respectively due to concerted marketing efforts developed and executed for the brand.
• Help monitor market trends, research consumer markets and activities to identify growth opportunities and key issues.
• Generate strategies that grow market share and brand's reputation.
• Responsible for measuring and reporting performance of all marketing campaigns and assess against goals (ROIs & KPIs).
• Work with customer care team to improve customer experience and drive growth.
2012-12 -
2018-04
Senior Manager/Account Director
Brand Footprint Communications
• Came into the experiential marketing agency as a senior account manager and rose to the position of account director within two years for demonstrating resourcefulness, exemplary work ethics and ‘can do' attitude which helped the agency navigate its ways through the uncertain period of recession in the economy.
• Responsible for servicing a number of clients cutting across FMCGs, mobile hand-held devices and carbonated soft drinks as the head of a strategic business unit.
• Brand worked on included but not limited to Tecno Mobile, TomTom, Buttermint, Hot Chocolate, Bournvita, La Casera, Latina, Nirvana, Huawei, Unilever, Complan, Power Horse, Mahindra, Colgate, Omo, Pepsodent and Mr. Chef.
• Managed budget in excess of 300million NGN and achieved year on year growth of 56% and consistent margin of 37% on all accounts in the business unit headed.
2011-04 -
2012-12
Media/PR Manager
The La Casera Company PLC
• Responsible for the development and execution of the social media and internet strategy for the company.
• Handled the design and launch of brand website as well as the regular update of all content on the site post launch.
• Scanned, identified and reported digital/social media trends, online brand mentions, writing of relevant content to be published on the website coupled with championing online activities that directed traffic to the website.
• Reviewed and approved all press releases for placement in all media channels whilst coordinating with the PR agency to manage all PR related activities of all brands in the company's portfolio by ensuring high media visibility for La Casera, Latina and Nirvana in the Nigerian market.
• Achieved increase in positive sentiment for the brand by 16% and growth in market share by 3%.
2008-04 -
2011-03
Media Strategist/Planner
All Seasons Mediacom
• Initiated and headed the digital media unit to complement the traditional media strength of the agency.
• Deployed relevant digital media platforms for the brands in agency's portfolio to connect with its target audience and increase agency's billings on digital media channels.
• Achieved billing of N78 million on digital spend for the agency within one year of unit setup.
• Strategist & planner responsible for handling market intelligence, competitive analysis, monitoring client's campaigns to ensure compliance and ensured profitability of businesses in company's portfolio.
• Team lead on the pitch that led to winning of Chi Limited media account which remained one of the biggest accounts within the agency's portfolio till my departure.
2006-02 -
2007-01
Youth Corps Member
Nagari Science College Birnin, Kebbi
• One-year compulsory national service spent nurturing the next generation through impartation of knowledge in the field of Chemistry.
Education
2018-12 -
2020-09
Master of Business Administration (MBA)
Lincoln University College
2002-01 -
2005-08
Bachelor of Science
Kogi State University
Chemistry – Second Class Upper Division
1996-09 -
1999-05
W.A.S.S.C.E
S.C.L Staff Comprehensive Secondary School
Certifications
Chartered Institute of Marketing (UK)
Certificate in Professional Marketing
New Skills Academy, United Kingdom
Life Coaching Certification
.
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