Manager Sales

HASSAN DAKHLALLAH, MSC

650-***-**** ****************@*****.*** Menlo Park, CA

Product Manager

Global Business Development Technology Innovation Strategic Market Planning PROFESSIONAL PROFILE

Innovative, process-driven product and project leader for design, development, and deployment of product solutions to meet complex user needs and generate revenue. Data-driven approach to market and competitor analysis to identify new business opportunities and determine market feasibility. Diverse, multi-industry career path with foundation in entrepreneurism and product design. Recognized as a motivational leader who leads teams to surpass client expectations. Establishes rapport and strong relationships with clients, colleagues, and stakeholders to champion positive end-user experiences. AREAS OF EXPERTISE

Project Scope Development Process Optimization Product Launch Program Management User Studies Strategic Planning Agile Scrum Process Documentation Usability Testing Project Budgets Product Design Deployment Design Thinking High Impact/Scale Launches Market & Trend Analysis Lean Product Development Marketing Research & Analysis Client and Vendor Relationship Management Marketing Sourcing & Procurement Relationship Building Investor Sourcing Concept Development User Requirement Assessment KPI Development Product Roadmapping Engineering Interface Multilingual – English, Arabic, Krio

PROFESSIONAL EXPERIENCE

SMARTFERT LLC FOUNDER MENLO PARK, CA 2018 to Present

(http://www.smartfert.com) Establishes sales and distribution operations for innovative manufacturer of bio-stimulants and soil conditioners that provide nutrient-rich environment for plant growth while reducing carbon footprint. Develops relationships with farmers, agronomists, plant scientists, and distributors. Manages procurement, shipping, and distribution. Collects qualitative and quantitative data from customer surveys to advance product and marketing development. Notable Contributions:

• Evaluated competitive market to determine market entry feasibility and launched product based on ‘indings. Identi‘ied solutions to meet customers’ needs. Gathered user feedback through end-user ‘ield testing.

• Established relationships with 50+ farmers and three agricultural product distributors within ‘irst three months of launch.

• Projected sales revenue as of early 2020 was $200K.

• Built the company website.

• Developed a subscription-based service that connects inexperienced gardeners with educational content for optimal product use and provides experienced gardeners with higher convenience and access to wider variety of products. ASKAE LLC PRODUCT MANAGER SAN JOSE, CA 2017 to 2018 Internship to gain experience in digital/software market. Evaluated market trends and competitors to determine market entry feasibility for new product by software startup that adds mathematical intelligence to document processors (such as MS Word and Google Docs), presentation software (MS PowerPoint and Google Slides), email platforms, and other web-based platforms where math and scienti‘ic expressions are used. Worked with Sales and Marketing to create business plan and delivered product training seminars to sales representatives and consumers. Provided technology expertise to support sales team. Collected consumer feedback on product usability and opportunities for improvement. Notable Contributions:

• Sourced potential investors and identi‘ied target audiences.

• Improved product usability and marketability via streamlined service that enabled more ef‘icient customer use.

• Identi‘ied product bugs and worked with engineers to develop solutions. UK LEBANON TECH HUB PRODUCT MANAGEMENT BEIRUT, LEBANON 2017 Master’s program engagement with international startup support and accelerator programming ‘irm that helps entrepreneurs with market-ready products to grow global business. Drove customer engagement through hook habit forming methods

(trigger, action, investment, and reward), conducted market research, and collected end-user testing feedback. Notable Contributions:

• Articulated customer digital experience and applied product lifecycle principles to devise strategic value proposition. Developed user interface concept and platform.

• Leveraged UX/UI design experience to develop product speci‘ications, wireframes, and prototypes. Improved product usability and marketability via streamlined service that enabled more ef‘icient customer use. Hassan Dakhlallah, MSc **************@*****.*** Page 2 SMALL FIRMS ENTERPRISE DEVELOPMENT INITIATIVE NEW PRODUCT DEVELOPER CAMBRIDGE, UK 2016 Master’s program engagement (now known as SFEDI Group) with company that supports startup companies. Ideated and launched diagnostic toolkit product for mentorship programming. Managed product lifecycle from initial strategic plan, development, and delivery of MVP. Product enables mentors and mentoring organizations to assess needs and shape professional development plans, planning processes, and practices. Generated product roadmap, performed customer segmentation, and ran early product tests, and created surveys. Oversaw veri‘ication/validation activities and reported progress to senior leaders.

W-LAB AT WHITE SUR WHITE NEW PRODUCT DEVELOPER CAMBRIDGE, UK 2016 Master’s program engagement with design company that supports global Fortune 500 companies to develop architectures, patents, and technologies. Conducted in-depth market research throughout China, North America, and the Middle East for Sensio Air, a patented allergen tracker that measures airborne particles for home and of‘ice use. Notable Contributions:

• Drove strategic market entry testing and implemented solutions to target potential investors and segmented audiences.

• Proposed a function to improve the design and marketability of the product. Introduced methods to streamline service and boost customer ef‘iciency.

STIMUSOIL INC. DISTRICT SALES MANAGER BEIRUT, LEBANON & KHARKOV, UKRAINE 2012 to 2016 Joined family business to establish sales and distribution operations for agricultural bio-stimulants and soil conditioners throughout Lebanon. Conducted outreach to 400+ farmers and 22 agricultural product distributors to gain professional insights. Traveled to Kharkov to conduct three month diagnostic research of the Ukrainian fertilizer market and explore potential market entry options.

Notable Contribution: In‘luenced 40% increase in company sales performance by introducing new sales strategies. Generated 300% product sales increase and reduced operational costs by 17% in 2014/15 . D-DESIGN FURNITURE AND INTERIOR DESIGN FOUNDER BEIRUT, LEBANON 2008 to 2012 Developed company and logistics channels for distribution from scratch. Hired and managed 22 employees. Imported, sold, and ‘itted textiles for home furnishings from Turkey, China, and EU for the Lebanese market. Worked directly with clients, led interior design projects (primarily residential apartments) from concept to delivery. Allocated team resources and sourced materials. Built company website.

Notable Contributions: Started the business with $5K in capital and grew to $250K revenue; grew retail turnover per month from $1,800 to $50K; generated up to $6K per month via distribution channel established in 2011. Conducted two bespoke workshops: 1) furniture manufacturing; 2) textiles for custom tailored design window ‘ittings. Sold the company for a pro‘it. OTHER EXPERIENCE

Sarah Bond London Trunk Shows Project Manager & Set Designer London, Beirut 2014 to 2016 Part time, concurrent with other employment and Master’s program. Created elaborate sets and retail layouts for annual fashion shows and pop-up retail spaces that served customers in London and Beirut. Facilitated placement of lighting, props, and furniture, and designed complex seating arrangements. AltCity Inventor Lebanon 2017

Concurrent with Master’s program. Developed technology to detect pathogens that indicate early stage disease in plants via color mapping to enable preventive medical treatment. Received interest from Merck Pharmaceuticals for human application. EDUCATION & CERTIFICATIONS

Master of Science (MSc), Entrepreneurial Management Anglia Ruskin University Cambridge, UK GPA: 3.67/4.0. Awarded Merit for thesis project. Thesis: Created diagnostic toolkit that enables mentors to shape their professional development plans, and to plan processes and practices of the mentoring organization. Bachelor of Arts (BA), Interior Design American University of Culture and Education, Beirut, Lebanon Product Manager – CertiZicate Product School California, US Revit Intermediate – Architecture and Structure Revit Fundamentals for All Disciplines TECHNICAL SKILLS

Microsoft Of‘ice Sketch Adobe Photoshop Trello Miro html Balsamiq Slack QuickBooks Salesforce CRM Framer PayCom Pencil Project Illustrator AutoCAD Sketchup Revit Architecture Agile Scrum & Kanban Methodologies A/B Testing NPS Score SCAT Score PRD (Product Requirement Document) UX/UI Design CCS in Progress LANGUAGES

Fluent in English, Arabic, and Creole. Beginner in French and Russian

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