Digital Marketing

Vogel-Hawley, Jessica Atypical, Modern, Digital Marketing Pop Star

******@******.*** 231-***-****

linkedin.com/in/jessica-vogel-ferris Big Rapids, MI

Facebook https://www.facebook.com/JessicaVogelHawley

Servant Leader ️ ️ ️ ️ ️

I am a self-motivated, highly resourceful, tech-savvy, agile, resilient, creative marketing spirit. My Experience & dedication to continued learning will bring immediate value to your team in Digital Marketing, Video & Content Creation, Copy Writing, CRM, Websites Building, Leads Generation, Social Media Engagement, & Business Development.

AREAS OF EXPERTISE

Email Campaigns: MailChimp, Constant Contact, Subscriptions

Social Media Engagement: Building Online Communities, Facebook, SnapChat, Instagram, Pinterest, Chat Bots, Stories, Groups, Filters, Snapchat, Pinterest, Ticktock, & Creative Content

Business Development: Strategic Planning, Lead Magnets, Funnels, CRM, Paid Digital Media, FB Pixel, Branding, Account Executive, Consumer Relations, Segmentation, Landing Pages, LMS

Marketing Analytics: Google Analytics, Tag, Keyword Planner, Social Media Insights, Website Analytics

EDUCATION & CERTIFICATIONS

Master of Science in Career & Technical Training (3.7 GPA)

Ferris State University 05/17-12/2020

Bachelor of Marketing (3.0 GPA)

Consumer to Consumer / B2B

Ferris State University 12/14-05/2017

Google AdWords

Facebook Blueprint

Constant Contact Partnership

HubSpot Educational Partner Build Website/Landing Pages

PROFESSIONAL EXPERIENCE

Digital Marketing Consultant 2/2018 - Present

Hibu Global Prussia, PA (Remote Employment Working from Michigan)

My responsibilities are multifaceted; I work in a fast-paced, remote, independent environment with multiple SMB owners, across a broad range of industries, & sell digital marketing solutions tailored to their needs.

Adhere to clients' number one problem by researching their current digital footprint. Analyze opportunities & offer technical solutions & digital marketing.

Work with clients to develop their business goals, objective & align measurable metrics that adhere to their marketing budget.

Research the client's product/service offering, making research & analytical strategic recommendations. Identify & establish benchmarks with tracking.

Introduce, own, & drive the implementation & tracking for necessary platforms specific to each client's needs.

Creative, eye-catching content, posts, & websites that drive a clear call to action.

Manage 42 Facebook & Instagram Businesses using Page, Groups, Rooms, Streaming Live, Stories, & Messenger.

Create branded campaigns, ad sets, & ads that offer customer segmentation that correlate with the client's goals, objective, & clear CTA.

Setup, optimize, & manage multiple Google My Business pages.

Executive Director, Digital Marketing Consultant 6/2014 to Present

Local MI Marketing Big Rapids, MI (Remote)

As a small business owner, I coach, train, & consult with local, traditional business owners & help them merge into a modern business model, helping them remain relevant, sustainable, & teach them how to thrive in the 21st century.

Adhere to clients' number one problem by researching technologies that lead as an affordable solution. Implement solutions, with full training & instructional design. Build an effective coalition, create outside partners, collaborate with other businesses to grow resources, & achieve more with less.

Focus on each client's target audience and research their habits using various analytics software(s). Reverse engineering each campaign with the starting point, being the end goal, the target audience.

Prepare SWOT & GAP Analysis, using a variation of tools including, SpyFu, SEMRush, Google Keyword, Facebook Insight, Benchmarking, Ubersuggest, to trigger, track, & analyze client's measurable metrics in line with set goals.

I am skilled with CRM, Lead Magnets, Landing Pages, & implementation of Pixels & Conversation Tracking.

Conduct A/B Testing, Facebook lookalike audiences, & implementing pixels to measure campaign effectiveness, allowing all decisions to be data-driven.

Report campaign metrics to clients as needed in a way they understand, typically through visual graphs & review over zooms or 1.1.

Continually stay up to date with technology & the best digital tools & skills.

PROFESSIONAL EXPERIENCE, CONTINUED

Certified Substitute Teacher EDUStaff, LLC Central MI 1/2017 to 5/2020

Carried out lesson plans, with necessary adjustments for real-time classroom needs, & demonstrated flexibility to accommodate K-12 classes of up to 29 students.

Social Media Graduate Assistant Ferris State University, Division of Student Life Big Rapids, MI 1/2017 to 2/2018

Here, I came into a new role and served as a Social Media Graduate Assistant, Online Community Manager, Content Creator, & Lead Marketing Strategists for the Department of Student Life. The primary focus was to represent Ferris State University & create a unified brand between The Division of Student Affairs and the twelve internal sub-departments that resided within it.

Created an all-inclusive brand called Ferris Life, utilized social media with the creation of Instagram page @FerrisLife. Proven success by gaining 5k IG followers in 6 months on a zero-dollar budget.

Built a strategy that fueled student engagement & increased on-campus participation by 17%.

Managed online community through social listening, benchmarking, & the creative aspects of posting media, adding to IG Stories, creating an animated post, stickers, videos, GIPHY GIF, Social Polls, Events, Hashtags, tracked & responded to mentions, check-ins, tags, direct messages.

Posted, engaged, listened, & responded to an online community, delivering an increased CR by 550% & an averaging 1800 profile visits a week.

Created & added Facebook Pixel Code for Standard Events, tracked, reported, & retargeted for upcoming campaigns.

Additional Experience constructed a business from the ground up as a young entrepreneur & owner of City Lites Bar & Grill from 5/2004 to 4/2012. Project Manager for Northern Lites Softball Complex from 3/2005 to 9/2014. (White Cloud, MI)

PROFESSIONAL AFFILIATIONS & INVOLVEMENT

Professional Organizations

Association for Career & Technical Education (ACTE)

Student Affairs Professionals in Higher Education (NASPA)

NASPA- Student Leadership Community Members

Ferris State University

Co-Chair Student Life Marketing Committee

Committee Member Student Affairs, Sophomore

Retention Initiative & Branding Initiative

COMMUNITY INVOLVEMENT ️ Volunteer Soccer Coach

Northland Soccer of Big Rapids, MI. 3/2015 - Present

As the Head Coach, I coach club members range from ages 6-12, applying equal playing time & maintaining a fun & healthy atmosphere. Responsible for engaging parents & community members in supporting the club through game attendance & fundraising efforts. Serve as referee for multiple divisions. Mentor new coaches & build collaborative relationships with other association coaches & strive to build up the community's love for soccer.

Diverse Platforms: Technical Skills & Added Value

Google My Business – Business Facebook – Facebook Pages, Groups, Rooms, Strories, Messenger - Snapchat – Pinterest – Twitter – Instagram – Youtube – YT Studio - YouTube Channel Management - Ticktock - Google Analytics - Google Trends - Google Search Console - Google Keyword Planner – Google Tag Manager - Vimeo - Buffer - Ripl - IFTTT - Vidyard - CRM - SpyFu – UberSuggest - Piktochart – Adobe Programs – PiscArt – Zoom/Skype – OneDrive – The Cloud – Whiteboards - Jamboards – Team Work Flow – Virtual Teams – Chat Bots - JotForms – Cookies – Crello – Animate/GIPHY – Dripscripts – Trello – HubSpot – Spark – SalesForce – Monday – Facebook Ads Manager / FaceBook Insight & Pixels –Facebook Commerce - MailChimp – Constant Contact – Survey Monkey – Microsoft Office - Microsoft Teams – Filming - Video Editing – Websites Creation – WordPress – Copywriting - Ad Creation - Photography – LMS- Online Training - E-Learning - Google Classroom - Adobe Connect

"If the app, software, or specific tool your company is using, is not listed above, I will learn it!"

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