PROFILE

Competent and dedicated Market Research Associate with history

in writing effective reports and ability to perform extensive research. Proven track record of nearly 3 years of work experience in analysing and estimating market values, market trends, and reports. Committed to skilfully apply efficient and advanced methods to provide clients with a clear picture of how to maximise marketing resources.

KEY HIGHLIGHTS

Profound ability to analyse, interpret, and synthesize learnings from research sources, and draw actionable and executable conclusions for stakeholders.

Provide recommendations on how to maximize opportunities and investments for companies based on research findings and developing strategies accordingly.

Proficient in the use of advanced Excel, MS Office Suite applications and market research softwares.

Proven track record to work within tight deadlines and deliver results & solid team leadership abilities with excellent communications skills.

WORK EXPERIENCE

Market Research Associate

Marketyser's Global Consultant LLP

Highlights:

Worked on Market Research reports on Healthcare, ICT, Chemicals, Automotive, FMCG among others and forecasted the market numbers, pricing, trends, business models, sales, methods of operations, characteristics and scenarios. Worked on company profiling, SWOT analysis, vendor analysis, Porter's’ five forces, value chain analysis & market opportunity, financial and market benchmarking through research from organisations’ annual reports and industry strategic assessments. Reports made for clients namely GE, Deloitte, Airbus, KPMG, Pearson among others.

Prepared marketing collaterals of research projects and wrote business articles for various business insights.

Developed and monitored quality of reports, both qualitatively and quantitatively.

Fully informed on market trends, other parties researches and implemented best practices for end reports in terms of excellence and deadlines.

01/2019 – 12/2019 KOLKATA, INDIA

Market Research Associate

Event Junction

Highlights:

Researched data on consumers, competitors and market place and consolidated information into actionable items, reports and presentations.

Performed market engineering by estimates and forecast of 01/2017 – 12/2018 KOLKATA, INDIA

PUJA RAHA

Bhowanipore, Kolkata 700025,

India

+91-910**-*****

adgg32@r.postjobfree.com

www.linkedin.com/in/puja-raha

SKILLS

~ TOOLS

Microsoft Office

Advanced Excel

SAS

SPSS

Tableau

SQL

~ LANGUAGES

English

Bengali

Hindi

1/3

WORK EXPERIENCE

the global macro as well as micro-markets across various industries throughout the world.

Compiled and analysed statistical data using modern and traditional methods. Interpreted data, formulated reports and made recommendations by using online market research and catalogued findings to databases.

Managed execution of several analysis within the project & ensured quality, insightful and on-time delivery to clients and internal stakeholders.

Associate System Engineer

Tata Consultancy Service

Highlights:

Researched problems, planned solutions, recommended software and systems, coordinated developments in an orderly manner to meet the business requirements.

Interacted with the customers and users to develop design requirements, attended on the troubleshooting problems encountered during installation, maintenance and

configuration. Maintained the hardware and software inventory sites.

Collaborated on cross-team and cross-product technical issues by working with resources from other groups as needed to resolve customer issues. Collaborated with Tech Leads and escalated resources when appropriate.

Consistently shared best practices with team members. Acted as technical resource for broad and complex issues, and was assigned typically to strategic accounts.

07/2015 – 04/2016 HYDERABAD, INDIA

PROJECTS // ASSIGNMENTS

Project: University courses taken in Saudi Arabia between 2016 - 2018.

Scope: Data Extraction, Data Translation using Google API, Data Scraping & Data Pulling through Ms Excel, Advanced Reporting in Ms Excel using data source.

Title: Market Research Analyst

Company: Proven Consultant

Project: Classification of Hot, Warm & Cold leads of 500 Hospitals in US sorted in ascending order of their probability to use Droice Products.

Scope: Creating detailed Business Analysis & Interpretation of Data, Forecasting, Modelling & Variance Analysis and Advanced Reporting.

Title: Business Analyst

Company: Droice Labs

Project: Understanding of Business Models of Startups in Business Intelligence sector.

Scope: Data Research, Data Extraction and understanding of Market Scenario.

Title: Market Research Analyst

Company: Traxcn

HOBBIES // INTERESTS

Shutterbug Travel

Lover

Reading

Novels

Music Cooking Blog

2/3

PROJECTS // ASSIGNMENTS

Project: Data Research on companies to find roles and responsibilities. Identify a couple of industry that each of them will target. Find 1.Buyer 2. Influencer 3. Evaluator. Identify their Email address and mention the source. Scope: Data Research

Title: Find data on the given companies and find the companies that they will target based on the roles and responsibilities and find details of Buyer, Influencer and Evaluator.

Company: Buyerforesight

Project: Why a Business or Customer should migrate from Microsoft Azure to Google Cloud Platform?

Scope: Research and Presentation on Microsoft Azure and Google Cloud Platform.

Title: Business Research

Company: Cognizant Technology Solutions

EDUCATION

Bachelor of Technology in Information Technology

West Bengal University of Technology

Techno India University, Salt Lake, Kolkata

07/2011 – 06/2015 KOLKATA

Science

St. Xaviers Institution

Indian School Certificate Examination - Class XII. 03/2011 KOLKATA

CERTIFICATION

Business Analytics

DataBrio Academy - WEBEL

DBA1819/567

Business Analytics certification highlights mainly in learning of Core Analytics using tool SPSS, Analytical tools like SAS, Advanced Excel, learning of visualization in Tableau along with programming language in R.

Course curriculum compliant to NASSCOM’s Qualification Packs on Analytics and Data Science (National Skill Development Council (NSDC), Govt of India’s IT Sector Skill Council). Extensively trained in Predictive Modelling, Inferential Statistics, Machine Learning Techniques, Data Pre-processing, Business Forecasting, Data Structures, Data Management, Statistics using in R, Data Visualization (Tableau), Analytics using Excel, Data Analysis using MS Excel and other Tools. Trained in analytics by industry experts in the areas of Business, Clinical Research Analytics, Financial Analytics, Marketing Analytics, etc. in tools like R, SAS, MS Excel, Tableau, SPSS, and other Tools.

11/2019

3/3

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