Social Media Manager

Teresa M. Sydorko

** ******** *****, ********, ** 08620

609-***-**** ******.*******@*****.*** linkedin.com/in/teresasydorko

An award-winning, communications and public relations professional with 10+ years of experience managing various projects in a fast-paced work environment, seeking to leverage leadership skills in a senior-level position within a corporate culture of collaboration.

Relevant Work Experience:

Delco Development, Willingboro, NJ

Director of Communications & Social Media October 2015 to Present

● Ensured brand alignment with product identity across all brands within the Company portfolio

● Achieved and maintained a quarterly survey response rate of 90-92% across all consumer engagement platforms; including; review sites, customer surveys, and social media sites

● Executed brand development and product launch for new brands within the portfolio

● Curated and deployed all digital and print assets

● Worked collaboratively with stakeholders in all departments to write and deploy internal and external communications; such as newsletters, press notices and media releases

● Increased internal email open rates by 9% YOY, achieving a 60% average open rate

● Demonstrated excellence in website copy writing and design, achieving a 2019 NJAA Award

● Trained and mentored a Social Media Coordinator and a Team of Sales Agents

● Created and adhered to marketing budgets ranging from $30,000 - $100,000 per property

● Demonstrated excellence in social media content creation and execution, earning an engagement rate of 2-3% per business entity on Facebook

● Executed successful social media and Google search ad campaigns with a conversion rate of

$.22 per action

● Suggested strategic campaign initiatives based on consumer data from Google Analytics and Social Media Insights

● Proven success in public relations, media relations, event planning and event management

● Successfully leveraged media relationships to gain free editorial opportunities and event coverage

● Championed improvements to company culture in collaboration with the Executive Team Delco Development, Willingboro, NJ

Social Media Manager April 2010 to October 2015

● Monitored online conversations and competitor trends for ongoing reputation management

● Curated all content and promotional collateral

● Introduced new social media platforms and mobile applications to the business to increase productivity and marketing exposure

● Created and maintained comprehensive monthly marketing calendars which were replicated and applied to all properties within the Company portfolio

● Established and maintained content libraries for on-going social media content creation

● Updated website content for all brands within the company portfolio

● Launched employee intranet using WordPress Content Management Software (CMS) Teresa M. Sydorko

Skills:

Mac OS, Windows 10

Adobe Creative Suite: Photoshop, InDesign, Illustrator, Acrobat Microsoft Office Software: Publisher, PowerPoint, Word, Excel Online Software and Applications: Google Apps, Canva, PosterMyWall, Prezi, Giphy, Animoto, Ripl, Facebook, Twitter, Instagram, Pinterest

Leadership:

Bordentown Rotary Club

Joint Base McGuire-Dix-Lakehurst, Community Liaison Coalition Honorary Commander

Rider University, Young Alumni Council

Burlington County Regional Chamber of Commerce, Young Professionals Committee Chair

Alpha Xi Delta National Fraternity, National Communications Director & Colony Development Specialist

Awards:

2019 - NJAA Garden State Award for Best Property Website (haddonpoint.com)

2019 - Burlington County Regional Chamber of Commerce, Chairman’s Leadership Award

2018 - Alpha Xi Delta National Fraternity, 40 Women to Watch Under 40

2017 - Burlington County Times, Emerging Leader Award

Education:

Rider University, Lawrenceville, NJ

Bachelor of Arts in Communications, Public Relations & Journalism Minor: Advertising

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