Sales Executive Manager

Mukesh Varhade

*************@*****.*** +91-992******* linkedin.com/in/mukesh-varhade-4413a8180

PROFILE SUMMARY

Regional Marketing Officer Business Process Transformation Strategic Planning A Manager with 10+ years’ leadership experience. Have a proven track record of optimizing company sales strategies to achieve revenue. A Senior Manger with extensive exposure to Marketing, Business Development and Sales accountability. A leader not only known for working well with stakeholders but also known for extracting the best out of his team. An expert who has successfully designed/executed Marketing & Business generation plans. Have successfully implemented 10+ branch expansion initiatives. Also adept at ensuring Marketing, business development and develop branch catchment area of 65+ biz units located at geographically diverse locations. Have hands-on understanding of the fact that quality HR initiatives, and creating ownership along with coaching/pace setting leadership style are key differentiators for meeting organisation goals. Managed a team of 60+ multicultural professionals. Marketing Business planning & Sales New Branch Expansion Brand Awareness Branch catchment development Data collection & lead generation

NOTABLE HIGHLIGHTS

As Regional Marketing Officer for 65+ IIFL Branches delivered 35% Y-o-Y growth. Executed GEO expansion to 22 new locations. Improved YOY new CUID acquisition by 70%. Improved CRM productivity to 83%. Scaled fly high Contest qualifications from 0 to 13+ branches. Was recognised for enhancing CUID biz as Best RMO and for seamless new branch opening with operational Excellence Award.

Provided business value developing low cost BD, Marketing, brand awareness and branch catchment development leading to significant Lead generation and marketing index achievement.

Revitalised an under performing regional business unit (65+ branches) for Muthoot Finance and delivered 35% Y-o-Y growth, which resulted in the region scaling up from the 23rd (bottom) to the 1rd rank, and maintaining in 2 consecutive years; designed and executed a winning rural business development strategy that was adopted as a corporate initiative

Drove innovative sales campaigns for Muthoot with a cross-functional team of 300+ professionals and achieved marketing index of 98; improved resource planning and cost control, conducted business reviews, and ensured business continuity PROFESSIONAL EXPERIENCE

INDIA INFO LINE FINANCE LTD, India (July 2018 – Till Date) - A subsidiary of IIFL Group, which provides retail financial services in Gold Loan, Bundled Insurance, Health insurance, Home Loan, SME Loan, and Mutual Funds. Regional Marketing Officer (Dy Manager)

Devised and executed strategic marketing plans and business development initiatives to improve revenue. Key focus was on BTL marketing activity, creating brand awareness and lead generation through a cross-functional team of 65 branch staff.

Developed markets in B & C level towns. Executed Marketing strategy, to enhance Brand & Product awareness, this resulted in scaling of new CUID business by from 13272 to 18175.

Accomplished mandate to grow CUID(New Biz) in less than 2 years,

Executed geo expansion to 49 new locations with 15 new locations to go live in Q1 FY21; 22 new branches exceeded targets in first 18 month.

Improved portfolio profitability by increasing book yield from 17.6% to 19.6%.

Executed Sales training to improved employee productivity from 15 to 82%.

Planned marketing budgetary allocations, Reviewed marketing index versus expenses

L&D - Introduced concept for the new joining to educate about the marketing and field experience with team. MUTHOOT FINANCE, India (December 2015 – Jun 2018) - A leading financial corporations in India and largest gold financing company in the world. Additionally, the company also offers services for foreign exchange, money transfer, wealth management, and travel and tourism.

Business Development Manager (Manager)

Devised and executed business development plans to improve growth across the region. BDO management, to focus on the big & Loss making branches for the new business generation.

Accomplished the mandate to grow the business, focused on segment based activity, rural development, catchment development. Executed related BD activities like health check camp, drawing contest, lucky draw contest etc.

Executed geo expansion to 18 new locations over the tenure, based on market assessment, competitive research and customer segment studies; 6 operational branches exceeded targets in the first 20 months.

Optimised sales function by conducting low budget activity for the business development & lead generation.

Significantly enhanced Brand and product awareness in towns by ensuring effective & timely implementation of BTL marketing campaigns, Visibility and BD initiatives. Implemented the concept of bottom of pyramid sales by focusing on urban, semi-urban and rural areas. This resulted in highest pan-indie new KYCs acquisition.

L&D - Introduced concept of Regional Level BD activity training for the new joining bdo and other branch staff. ICICI Bank, (October 2010 – November 2015) – A leading financial bank corporations in India and largest banking in the world.

Team Manager

Sales planning to achieve the monthly target with our team with new innovative ideas.

Played a lead role to go with the market, solve the problem on ground. Daily accountability of the staff. Managed a team Size of 35 (20 promote, 10 sales executive & 5 Tele-caller)

Role daily check the promoter data, every Telicoller call 100 customer and conduct the 5 appointment which is taken to the sales executive and executive will close the appointment. In that process anyone have any problem for the data collection,calling or customer visit I will go to that and solve the issue. BPL Mobile,( Jun 2009 – August 2010) Largest Telecom industry in India Executive,Nagpur.

KRA was to launch new mobile products. My role was to promote & sales the bpl mobile std pco to the existing telephone booth or other places .it is the compact std pco which will star on low investment. EDUCATION PROFESSIONAL DEVELOPMENT

Graduate Diploma in Business Administration, 2014

Bachelor of Science, Monad University, 2010-2013

Technical Training: Advance diploma in hardware & Networking.

Technical Training: Typing in English & Marthi

Technical Training:- MSCIT pass with 1st division.

Contact this candidate