OBANLA, Murtada Olugbenga
**b, Gbola Onibiyo Street, Ahmadiyya Settlement, Ojokoro Lagos *********@*******.*** 080********
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SALE MANAGER
Aggressive, competent and self-motivated professional
Professional Profile
With a track record of over 10 years of consistent success meeting and exceeding set revenue targets across industries by implementing effective market development strategy. Proven skills in problem solving, value creation and people development evidenced by constant high achieving sales teams. Adept at building and maintaining functional relationships with clients and teams towards the achievement of organizational goals
QUALITIES/SKILLS
·Good verbal and written communication skills
·Competitive Intelligence analysis skills
·Ability to adapt to new technology
Experience with Client Relationship Management System (CRMS)
Key Account management
Critical thinking and conflict resolution skill.
Sales Channel management
·Quick to collaborate and coordinate with team member
Project and Time Management ability
Productivity Improvement
Familiarity with productivity tools Including Microsoft Office Suite
WORK EXPERIENCE
Herbal Pro Nigeria Ltd, Lagos. (July 2016 - Till date)
Position: Sales & Marketing Manager
Key Responsibilities:
Deploy effective direct sales strategies and review various sales options in relevant channels towards the achievement of the Company’s sales objectives.
Increase customer base and market reach by developing and maintaining relationships with Distributors and prospects; and resolving issues that may arise.
Review and analyze market trends to better position the business and implement process improvement plans and prepare weekly reports by collecting, analyzing, and summarizing necessary information.
Maintain quality service by establishing and enforcing organization standards; and ensure that organizational sales targets and KPI's are met.
New Horizons Computer Learning Centre, Lagos. (Jan; 2015 – March 2016)
Position Held: Sales & Marketing Manager-Corporate Business
Key Responsibilities:
Identified potential clients and key decision makers within client organizations, managed negotiations and sustained business relationships to create new opportunities for business growth.
Monitored accounts of clients within the territory and developed and maintained prospect and customer list based on strategic marketing data and other sources for sales leads in the CRM system.
CFAO-G. I & D (Pernod Ricard Brand), Lagos (August 2013 –January 2015)
Post: Area Sales Supervisor
Key Responsibilities
Ensured personnel development and capacity building by facilitating business development trainings for sales team and other staff
Coordinated Branch inventory and stock management on GB operations and manage GB resources including cars, merchandising material and IT equipment
Made sales of over 84% of branch targets (1357 cartons) within 4 months of assuming office in 2013
Led the initiation of PRN global brands to the Eastern Market and identified 40% of the total outlet base
Recorded a sales coverage of 73 outlets, increased wholesalers base from 0 to 21 and recovered 80% of the total customers’ debt within 4 months in 2013.
Inbisco Nigeria Ltd (PT Mayora Indah), Lagos (March 2012 –August 2013)
Post: Sales Executive
Key Responsibilities
Ensured the availability and distribution of products to meet territory demand, and promoted a positive organizational brand within the region/territory
Successfully introduced INBISCO SKUs to modern markets and supermarket chains, as well as other products such as the KIS mint range of candies and the KOPIKO Jar into the assigned territory and established transportation and education channels as due.
Achieved over 6% of the allocated target which was 65% of the total company’s operation.
Managed 5 distributors in and around Lagos contributing #155M which is 65% of the total company’s operation, with 36 wholesalers attached to 5 distributors contributing #89M resulting in 68% of the total company’s operations in 2012
EDUCATIONAL HISTORY
Delta State University, Abraka. Master of Business Administration (MBA). 2014
Federal Polytechnic, Ilaro. HND, Marketing. 2002
PROFESSIONAL CERTIFICATIONS
Mastering Digital Marketing; Success Drive Consulting/New Horizons Nigeria 2015
Leadership Development Training; Chyles/New Horizons Nigeria 2015
Change Leadership and people Management; Tom Associates 2013
Key Account Management Training; Inbisco Nigeria Ltd/CBEST, Lagos 2013
Management Appreciation; Tom Associates/CN Plc 2011
Sales Management and Leadership Skills; Tom Associates/CN Plc 2011
Becoming an effective Supervisory Manager; Tom Associates/CN Plc 2011
A personal Manager Effectiveness; Tom Associates/CN Plc 2010
Work-life balance; Cadbury Nigeria Plc, Ghana 2010
Situational Leadership Training; COMSL/ GOL 2008
Associate member; Portfolio Management Institute (APMI) 2008
BACKGROUD HISTORY
State of Origin: Ogun State
Local Government : Ado/Odo Ota
Religion: Islam
Date of Birth: 1st April, 1980
Relationship Status: Married
Place of Birth: Igbesa, Ogun State
REFERENCE
Available on Request.
PERSONALITY TRAIT
Accountability
Positive
Patience
Attentiveness
Customer focus
Strong Focus
Compelling brand values
Calmness
Customer Enthusiast
HOBBIES
Reading
Making Friends
Researching
Travelling
Driving
Playing football
and billiards