Social Media Marketing Manager
Resume:
P R O F E S S I O N A L E X P E R I E N C E
SPECIAL EVENTS MANAGER
Cancer Support Community Arizona Phoenix, AZ
October 2020 – Present
• Managed (5) annual events, (3) fundraising and (2) community events for cancer survivors and families as well as the organization’s Young Professionals Council
• Orchestrated the successful launch of the organizations first ever virtual event; pivoted in 2 weeks time and exceeded net goal; positive ROI
• Introduced new metric and engagement goals around event development strategies, presented to board of directors on a quarterly basis
• Overhauled companies’ YouTube page with targeted videos to event attendees virtually, utilizing audience development and segmented approaches for engagement
• Spearheaded e-communication segmented emails for all events which saw increased click and open rates of 30-35%
• Managed 5 expense budgets and remained under budget E D U C A T I O N
Bachelor of Arts // Media Communications
Seattle Pacific University
Seattle, Washington - 2013
adgeuj@r.postjobfree.com
https://www.linkedin.com/in/jenniferdreyfuss/
JENNIFER DREYFUSS
- MARKETING/COMMUNICATIONS -
P R O F E S S I O N A L P R O F I L E
EVENT & GUEST EXPERIENCE OFFICER
EvergreenHealth Foundation Seattle, WA
August 2017 – October 2019
• Responsible for 2018 and 2019 annual Gala cash revenue goals of 1.2 and 1.4M annually and developed direction to maintain financial sustainability through creative and innovative communication, funding and partnership strategies
• Absorbed an existing vendor list and manage $550,000 expense budget, proving to stay under budget each time with high ROI for the department
• Manage 3 committees around special events as well as present to the hospital Board of Trustees every other month
• Tracked and analyzed social and web data to optimize targeted social campaigns, as well as assign ROI-driven metrics to each campaign
• Lead the regeneration of Foundation social media and website blog as well as interviewing grateful patients for specific marketing pieces
•
Motivated professional with 8 years of non-profit development and brand experience to develop and produce industry-leading creative solutions that will drive organizational goals and ROI. A true professional who shows personable qualities through actions and organizational skills. An excellent collaborator, keeping up-to-date with innovative work across industries with a deep understanding of user/donor experience across multiple platforms.
DEVELOPMENT OFFICER – COMMUNITY ENGAGEMENT
Hopelink Seattle, WA
August 2014 – August 2017
• Oversaw all 3rd party fundraising
• Managed and executed all public speaking for the organization; averaging 4 a month to 300+ crowds
• Implemented first peer-to-peer campaign, raising $100,000 in 6 months and drove all digital media to stakeholders
• Increased in-kind fundraising drives with partners by 10% in first twelve- months
• Created strong internal organizational partnerships between the Program, Finance and Fundraising staff so that goals are consistently evaluated and in alignment
KIRO 7 NEWS / COX MEDIA COMMUNICATIONS
Jackie & Bender Morning Show Seattle, WA
January 2013 – March 2013
106.1 KISS FM / IHEART RADIO MEDIA INTERN
Jackie & Bender Morning Show Seattle, WA
January 2013 – June 2013
106.1 KISS FM / IHEART RADIO MEDIA INTERN
Promotions Street Team Seattle, WA
March 2012 – February 2013
MEG POWERS
ANNUAL GIVING OFFICER
EvergreenHealth Foundation
adgeuj@r.postjobfree.com
*Former colleague*
MCKENZIE S IMMONS
D I GITAL MARKETING MANAGER
CopperPoint Insurance Companies
adgeuj@r.postjobfree.com
*Former supervisor*
DARRELL BULMER
D I RECTOR OF COMMUNICATIONS
Hopelink
*Former supervisor*
E X P E R I E N C E C O N T I N U E D S K I L L S
Brand & Non-Profit Development
Team Leadership
Public Speaking
Corporate Social Responsibility
Community / Multi-Stakeholder Engagement
Strategy Management
Word Press / Constant Contact / Buffer Platforms
Media Relations
Digital Outreach, Marketing and Social Media
S E T T I N G S I T H R I V E I N
High Collaboration Based Teams
Overall Organization-Wide Sense of Purpose
Community Relations Focus
Employee Engagement Opportunities
Values Growth Opportunities
Work-Life Balance
R E F E R E N C E S
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