content and marketing professional with expertise in
content for major media and consumer brands branded content social media
PROFESSIONAL EXPERIENCE
Accomplished editor and writer with broad experience bringing content, marketing and communications to life on a variety of platforms. Successfully execute editorial and copy development for major media, brands and corporate clients, including AT&T, Bombay Sapphire, Mars, Mazda, Northern Trust, Samsung, Unilever, and Verizon; and TV networks, including ABC, AMC, Bravo, Comedy Central, Food Network, FX, Nickelodeon, TBS, WEtv and others. Shape accessible copy and content for social media, rebranding and blogs and other online publications and platforms.
Content Consultant (New York, NY) April 2012—Present
Writing and editing a wide range of content and copy for sites, publications, social media, corporate marketing and TV promos
2018-2020: Covanta (copywriter for website redesign); Martindale-Hubbell, (copywriting, SEO content for martindale.com, martindale-avvo.com, Lawyers.com); The Conference Board (editor); Freckle (white paper)
2016-2017: IDG (partnered with CMO and director of marketing to develop website and marketing copy to tell the story of IDG as part of launch of cross-platform, global rebrand); The Conference Board (content marketing consultant, research report editor), Pilot (NYC agency—copywriter)
2012-2015: Content Mosaic (NYC content agency)/Iron Mountain (content marketing consultant, managing editor for SMB blogs, infographics, articles and videos); Pilot (NYC agency—copywriter and social media consultant: scripts, taglines, show titles and concepts for on-air promos with digital support for networks including AMC, Bravo, FX and TBS); Overthinking (NYC agency—copywriter for Tribeca Film Festival/Bombay Sapphire app, social media and social engagement campaign for Canadian brand Wiser’s Whisky); Dow Jones Custom Studios (pitched and wrote articles for client publications)
Comedy Central (New York, NY) Copywriter and editor Jan. 2009—Oct. 2011
Led creative efforts for copy and messaging in partnership with sales, production and design teams to execute co-branded, current-events-informed content for clients such as Verizon, Wrigley (Skittles), Unilever (Dove), Mazda and others on The Daily Show and Colbert Nation websites.
Conceptualized and executed concepts for cross-brand sponsorship opportunities
Created news-centric content for several Comedy Central show websites and comedycentral.com
Maintained strategic social media campaigns to support network shows and sponsor content
HNW (New York, NY) Senior Editorial Producer Jan. 2007—Feb. 2009
At this digital creative agency, led the development and execution of several online investment newsletters reaching more than a quarter-million high net worth investors for our financial services clients, including Morgan Stanley, Northern Trust, CIBC and others
Rebuilt client relationships strained by lagging production schedules; restored on-time publish dates
Led editorial efforts on the launch of Morgan Stanley Investor Insights
Brainstormed concepts and developed content for client pitches
The Conference Board (New York, NY) Associate Editor Jan. 2006—Nov. 2007
Developed short and long-form economic and business research publications for this membership association
Surpassed year-end goals for publications and other projects completed
Edited “The Role of Business in Society” for the Clinton Global Initiative
PROFESSIONAL EXPERIENCE (continued)
Time inc. Content Solutions (New York, NY) Associate Editor Jan. 2004—Jan. 2006
At this premier custom content agency, developed and edited marketing publications (Very Best Toddler series for Nestle, Advisor magazine for Merrill Lynch, Guide to the Summer Olympics for Bell Canada, the largest print run in Canadian history), among others
Led editorial production process, including: coordinating efforts among editorial, design, photography and copy editing departments; assigning articles to writers; and communicating regularly with clients
EDUCATION
Northwestern University (Chicago, Ill.) Certificate in Creative Nonfiction Writing
One of 10 students selected for a yearlong professional writers’ program emphasizing the essay and memoir
University of Missouri (Columbia, Mo.) MA in Journalism
Graduated from a top-5 journalism program with a paper published in Critical Studies in Mass Communications, a peer-reviewed journal
Washington University (St. Louis, Mo.) BA in French and Economics
Graduated with a double major and spent one year in Paris as a student of the Ecole Européenne des Affaires and an intern for a French marketing company
TECHNICAL AND LANGUAGE SKILLS
PC and Mac proficient; MS Office; Photoshop; InDesign; Adobe suite; Google suite; familiar with various content management systems
Proficient in SEO strategy and execution
Proficient in AP and Chicago Manual of Style
Proficient in French; basic comprehension and speaking ability in Italian
RECOMMENDATIONS AND PORTFOLIO
For recommendations from my colleagues and supervisors on LinkedIn: https://www.linkedin.com/in/colista
For samples of my editing and writing work: https://www.behance.net/colista