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Content and marketing writer and editor

Location:
New York City, NY
Posted:
September 25, 2020

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Resume:

content and marketing professional with expertise in

content for major media and consumer brands branded content social media

PROFESSIONAL EXPERIENCE

Accomplished editor and writer with broad experience bringing content, marketing and communications to life on a variety of platforms. Successfully execute editorial and copy development for major media, brands and corporate clients, including AT&T, Bombay Sapphire, Mars, Mazda, Northern Trust, Samsung, Unilever, and Verizon; and TV networks, including ABC, AMC, Bravo, Comedy Central, Food Network, FX, Nickelodeon, TBS, WEtv and others. Shape accessible copy and content for social media, rebranding and blogs and other online publications and platforms.

Content Consultant (New York, NY) April 2012—Present

Writing and editing a wide range of content and copy for sites, publications, social media, corporate marketing and TV promos

2018-2020: Covanta (copywriter for website redesign); Martindale-Hubbell, (copywriting, SEO content for martindale.com, martindale-avvo.com, Lawyers.com); The Conference Board (editor); Freckle (white paper)

2016-2017: IDG (partnered with CMO and director of marketing to develop website and marketing copy to tell the story of IDG as part of launch of cross-platform, global rebrand); The Conference Board (content marketing consultant, research report editor), Pilot (NYC agency—copywriter)

2012-2015: Content Mosaic (NYC content agency)/Iron Mountain (content marketing consultant, managing editor for SMB blogs, infographics, articles and videos); Pilot (NYC agency—copywriter and social media consultant: scripts, taglines, show titles and concepts for on-air promos with digital support for networks including AMC, Bravo, FX and TBS); Overthinking (NYC agency—copywriter for Tribeca Film Festival/Bombay Sapphire app, social media and social engagement campaign for Canadian brand Wiser’s Whisky); Dow Jones Custom Studios (pitched and wrote articles for client publications)

Comedy Central (New York, NY) Copywriter and editor Jan. 2009—Oct. 2011

Led creative efforts for copy and messaging in partnership with sales, production and design teams to execute co-branded, current-events-informed content for clients such as Verizon, Wrigley (Skittles), Unilever (Dove), Mazda and others on The Daily Show and Colbert Nation websites.

Conceptualized and executed concepts for cross-brand sponsorship opportunities

Created news-centric content for several Comedy Central show websites and comedycentral.com

Maintained strategic social media campaigns to support network shows and sponsor content

HNW (New York, NY) Senior Editorial Producer Jan. 2007—Feb. 2009

At this digital creative agency, led the development and execution of several online investment newsletters reaching more than a quarter-million high net worth investors for our financial services clients, including Morgan Stanley, Northern Trust, CIBC and others

Rebuilt client relationships strained by lagging production schedules; restored on-time publish dates

Led editorial efforts on the launch of Morgan Stanley Investor Insights

Brainstormed concepts and developed content for client pitches

The Conference Board (New York, NY) Associate Editor Jan. 2006—Nov. 2007

Developed short and long-form economic and business research publications for this membership association

Surpassed year-end goals for publications and other projects completed

Edited “The Role of Business in Society” for the Clinton Global Initiative

PROFESSIONAL EXPERIENCE (continued)

Time inc. Content Solutions (New York, NY) Associate Editor Jan. 2004—Jan. 2006

At this premier custom content agency, developed and edited marketing publications (Very Best Toddler series for Nestle, Advisor magazine for Merrill Lynch, Guide to the Summer Olympics for Bell Canada, the largest print run in Canadian history), among others

Led editorial production process, including: coordinating efforts among editorial, design, photography and copy editing departments; assigning articles to writers; and communicating regularly with clients

EDUCATION

Northwestern University (Chicago, Ill.) Certificate in Creative Nonfiction Writing

One of 10 students selected for a yearlong professional writers’ program emphasizing the essay and memoir

University of Missouri (Columbia, Mo.) MA in Journalism

Graduated from a top-5 journalism program with a paper published in Critical Studies in Mass Communications, a peer-reviewed journal

Washington University (St. Louis, Mo.) BA in French and Economics

Graduated with a double major and spent one year in Paris as a student of the Ecole Européenne des Affaires and an intern for a French marketing company

TECHNICAL AND LANGUAGE SKILLS

PC and Mac proficient; MS Office; Photoshop; InDesign; Adobe suite; Google suite; familiar with various content management systems

Proficient in SEO strategy and execution

Proficient in AP and Chicago Manual of Style

Proficient in French; basic comprehension and speaking ability in Italian

RECOMMENDATIONS AND PORTFOLIO

For recommendations from my colleagues and supervisors on LinkedIn: https://www.linkedin.com/in/colista

For samples of my editing and writing work: https://www.behance.net/colista



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