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Social Media Marketing

Scottsdale, AZ
September 25, 2020

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Allysson Schellhase

Social media expert with the desire to work in the field of

marketing, mass communications, promotion/event coordination, or mass media communications where there are opportunities to utilize my leadership skills, communication skills, and intense passion for creativity to bring an organization to the next level. Professional Experience

Mountainside Fitness February – September 2020

Marketing Coordinator

» Responsible for social media content planning, creation & community management

» Spearhead of membership perks program and employee spotlight program

» Assist in marketing efforts focused on new member acquisition & member retention

» Oversee in-club marketing including club signage, sales assets and MShop

» Act as a direct supervisor to the marketing department’s summer intern Grand Canyon University July 2018 - February 2020

Athletic Communications Graduate Assistant

» Write and co-direct a weekly recap web show, Lopes 60

» Plan and create content for GCU Lopes social media pages

» Cover live events on social media pages and GCU Lopes website

» Write and manage content on

North Central College March 2015 - June 2018

Athletics Social Media Coordinator

» Attended assigned sporting events to provide live in-game updates

» Created social media plans for upcoming events

» Created and produce video content for website and social media

» Wrote editorial content for NCC Athletics website

» Assisted with statistics for selected games

Phoenix Suns/Mercury September 2019 - February 2020 Street Team Member

» Responsible for all operational needs for activation events

» Engage with fans and collect data at each event

» Complete post-event wrap-up report after every event


Scottsdale, AZ 85257


Grand Canyon University, Phoenix, AZ Class of 2020 M.S. in Leadership Studies, GPA: 4.0

North Central College, Naperville, Ill. Class of 2018 B.A. in Marketing, minor in Communications, GPA: 3.4 Latrobe University, Melbourne, AUS June - November 2016 Studied International and Sports Marketing


Effective Communication




Content Creation/Planning

Social Media

Adobe Creative Cloud



Top 10% of Graduate

students at GCU

Alpha Chi Natl College

Honor Society

Increased avg IGTV

views by 500% in 2 years

at GCU

2018 AMA Case

Competition Team

Grew social media

followers by 49% at


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