Sales Executive Account

David A. Coulter - Senior Sales Executive

Harbor City, CA - 310-***-**** - *************@****.***

www.linkedin.com/in/david-coulter-1868105

Consultative Sales Hunter, Customer Relations Specialist & Business Development Executive Highly motivated and experienced senior media sales executive with a successful track record of cultivating business partnerships through a strategic and consultative approach. Multi-media sales strategist with a widespread network of high- level client, advertising agency, and publisher relationships.

Additional Strengths Include:

* Strategic Planning & Development *Digital & Data Driven Sales Specialist* Customer Experience Improvement * Sales Support & Market Development * Budget Management & Cost Control Professional Experience

SolaJet – Los Angeles, CA - May 2020 - Present

National Market Manager

The SolaJet® Dry-Hydrotherapy System is an exhilarating new wave in health and wellness. Inside, a powerful traveling water jet performs a touchless, relaxing full body Endo-Kinetic™ treatment but is also able to isolate to any part of the body at the touch of a button. Head sales efforts to natural health practitioners like chiropractors, physical therapists, acupuncturists, health clubs & spas in Southern California and nationwide.

MPA Media – Huntington Beach, CA - August 2014 – May 2020 Advertising Account Executive

MPA Media is the leading integrated publishing company serving natural healthcare practitioners including chiropractors and acupuncturists for more than 35 years. Oversee national sales working with natural healthcare clients & prospects. Highly focused on revenue growth by identifying and transitioning media clients into strategic partners through customized lead generation products. Create and sell integrated advertising packages including print, digital, email, sponsored content, webinars, social media, and patient waiting room video programs. Recent accomplishments include : Generated $1.2 million in revenue and 21 new accounts in 2019 against a $975K goal. Generated $1.1 million and 18 new accounts in 2018 against a $950K goal. Generated $1 million and 16 new accounts against a $935K in 2017. Orange County Register – Santa Ana, CA - March 2013 - June 2014 Advertising Account Executive

Orange County Register operated a magazine division with four local publications. Directed national & local sales for Register Magazine Division. Created and sold integrated advertising solutions, including special events for OC Register Magazine group. Packaged and sold all media products (print, digital & mobile) for Freedom Communications.

Accomplishments included: Generated $190K in revenue and 22 new accounts in 2014 against a $140K goal. Generated $175K and 24 new accounts in 2013 against a $125K goal. David A. Coulter - Senior Sales Executive - Page 2 The McClatchy Company – Los Angeles, CA - June 2010 - December 2012 National Advertising Account Manager

The McClatchy Company owns & operates 30 daily newspapers and over 100 digital sites. Developed successful sales programs with entertainment and southern California based national advertisers. Partnered with movie studios, television networks, national accounts and agencies to develop creative incremental revenue programs on behalf of McClatchy’s print and digital properties. Also worked closely with McClatchy’s newspaper sales teams to prepare and present innovative integrated ad packages including print, digital and mobile. Developed new business opportunities for existing and new accounts.

Newspapers First - Los Angeles, CA - November 2002 - June 2010 Director of Entertainment Accounts

Newspapers First was a coop owned by newspaper corporations representing the top 40 media markets. Entertainment account specialist for the motion picture and media industries. Responsibilities included, managing national accounts that generated over $75 million in annual revenue for member newspapers. Ensured strong relationships with movie studios, agencies, exhibitors, & TV networks, along with implementing creative sales programs for company’s member newspapers. Universal McCann - Los Angeles, CA - September 1999 - November 2002 Agency Account Executive - Sony Pictures Entertainment Universal McCann was the ad agency representing Sony Pictures Entertainment. Led a team that supervised the placement of newspaper co-op advertising for Sony Pictures, in 30 markets in the USA. Responsible for successfully executing media plans, billing and negotiations with newspapers and exhibitors on behalf of Sony Pictures.

AMC Entertainment - Los Angeles, CA - September 1986 - September 1999 Advertising Manager - Western Division

AMC Theatres is one of the largest motion picture exhibitors in the world. Led a department that supervised the placement and settlement of all co-op advertising for 80 theatres in the Western and Midwestern regions. Responsible for the creation and implementation of newspaper advertising campaigns for new theatre openings for those regions. Functioned as an in-house advertising agency for several markets in the West. Coordinated newspaper placement and billing for AMC and other exhibitors in those markets.

Education

Ferris State University, Big Rapids, MI – Bachelor of Science – Advertising Baker College, Flint, MI – Associate Applied Arts – Graphic Design