Marketing Manager

ANURAG KHARE

Head – Marketing Communications and Business Development

Accomplished Business Development Leader offering 13 years of experience in Marketing and Business Development, Strategy formulation & Implementation, Digital marketing, SEO, SMO, MARCOM activities, Product Development & Management, Project Management, New Product Launch, Application Engineering, Market Research, CRM, Ancillary and Vendor Development, Merger and acquisition, SAP (MM, PP & SD Module). Creative and dynamic marketer with proven expertise in product promotion and market penetration to ensure sustainable revenue growth. Adept at working effectively to achieve goals both as a cross-functional team member and individual contributor.

Marcom activities

Business development

Product development & launch

Go-to-Market strategy

Competitive analysis and research

Ancillary and vendor development

Project management

Strategy implementation

Merger and acquisition

Team Work and deadline driven

Manager & Global Head in Marcom and Business Development ROTO PUMPS LTD, NOIDA, UP Sept’17 – Present

Responsible for Global Marcom activities i.e. 360 Marketing and Branding Activities, Marketing Collaterals Development, Technical Communication, Corporate Communication, Product Marketing Seminars and Exhibitions Management, PR, Print Media, ATL, BTL, Digital Marketing, Website Development and Management, SEO, SMO, Lead generation, Communication with customers.

Responsible for NPD, Product Launch & BD activities i.e. Test marketing of new products, Finalization and implementation of business plan for new products i.e. Gear Pumps, Diaphragm Pumps, Lobe Pumps, Macerator, Biomass Pump, Triple Screw Pump, Identification of new customers for these products, lead generation, finalization of first orders with few customers in each region, technical support and training to sales team for converting more orders.

Responsible for Application Engineering activities i.e. New Application Development and Broadbasing of existing application, technical support and training to sales team.

Responsible for Market Research and Competitor Analysis activities i.e. identification of new customers for new products and existing products, continuous study of competitor’s products and features for updating our products, Product Management activities.

Revamped marketing communication strategy of a 50+ Year old organization for creating more contemporary image.

PROFESSIONAL SUMMARY

PROFESSIONAL

SKILLS

+91-787******* **************@*****.***

Work closely with product development team, understand product positioning and value proposition for developing product related communication.

Responsible for mergers and acquisitions for enhancing product basket.

Revamped marketing collaterals for strengthening customer-centric culture i.e. successfully designed and implemented Customer first drive, lead generation portal, new website, new pump manuals, brochures, warning & service tags, troubleshooting chart.

Coordinating with domestic and overseas sales team for driving and executing global marketing

& BD activities.

Promoting, placing and penetrating new product in new and existing market and existing products in new markets.

Manager & Head in Marketing & Business Development HAVELLS INDIA LTD, NEEMRANA, RAJ. Sept’16 - Sept’17

Responsible for product development and management, product marketing, market/competitive intelligence.

Responsible for Ancillary & vendor development, Assessment and Evaluations, Process Establishment & Improvement.

Responsible for development of all types of pumps at in-house and at ancillary.

Responsible for designing and developing new product specific marketing collaterals, product technical declarations, packaging design.

Identified new distributors and dealers for pump business and connected with sales team.

Product validation, commercialization and new product launch activities.

Cultivated new clients, built a successful pipeline and created new sales opportunities.

Initiated value engineering / value analysis for cost reduction in existing products through tear down analysis.

Identified and investigated root cause in major customer complaints in submersible pumps. Generated in-depth root cause analysis report and successfully implemented CAPA in product and process for reducing customer complaints.

Analyzed and improved product performance through product benchmarking and successfully redesigned the products.

Manager & Head in Marketing & Business Development SHAKTI PUMPS INDIA LTD, INDORE, MP Jan’16 – Sept’16

Developed and executed strategies to improve brand image and product image in the market.

Revamped positioning of our key product line & launched new customer acquisition programs.

Responsible for lead generation, application engineering activities, new product launch and market communication.

Responsible for branding, product positioning, pricing and promotional strategies.

Organized events, exhibitions, trade shows and conferences.

Headed technical services, product development and management, Application Engineering, Explored and tapped new applications.

Technical Marketing of Industrial Products, Technical Presentation to OEMs.

In short time successfully cultivated new clients, built a pipeline and created new sales opportunities. Visited 120 new customers and generated business with 30 of them. Associate Manager & Head in Product Development & Management KIRLOSKAR BROTHERS LTD, DEWAS, MP July’07 – Jan’16

Leaded design and development of submersible range (borewell and openwell), sewage range of pumps. Played vital role in product establishment in dedicated submersible plant.

Hands on experience in comprehensive market research.

Design, development, launch and commercialization of new products at specified regions.

Organize channel partner meet for new product launch and product promotion.

Evaluate technical and engineering requirements of inland and export Tenders and enquiries.

Responsible for implementing PTC Wind-chill software (product database management system) in small pump division, KBL.

Responsible for publishing leaflets, catalogs & market literatures, monthly reports.

Hands on experience of certification process for ISI Marking, BEE marking, and CE Marking. ACHIEVEMENTS

Awarded by Roto’s CMD as the Best Emerging Marketing Manager of the Year in 2019.

Roto’s stand in Mining Exhibition awarded as the Best Product Presentation under my leadership in 2020, awarded by Director, Coal India Ltd.

Appreciated by Roto’s CMD for generating 1 Cr. Revenue from new products in FY 19.

Appreciated by KBL’s Director for active contribution and scoring well in the assessment carried out for CII EXIM BUSINESS EXCELLENCE AWARD & TCM, Small Pump division in 2015.

Appreciated for Speedy development of KOSN-134 in record 22 days in 2015.

Received recognition and reward for active contribution in Annual Growth of Small Pump Division in 2014.

Director appreciated and recognized efforts as Core team member of Green Co certification assessment of Small Pump Division in 2014.

Appreciated for contributing in Innovation journey in 2014.

Appreciated for timely implementation of SMDS (Synchronized manufacturing and distribution system) as a core team member from PDM Team in Small Pump Division in 2013.

Appreciated for obtaining BIS certification for openwell submersible & NPD in 2011.

Appreciated for faster prototype building of borewell and vertical openwell series in 2010. CERTIFICATIONS

Certified ISO Auditor by Bureau Veritas in 2014.

Certified in centrifugal pump design in 2010.

Certified in pro-e wildfire 2.0 in 2008.

Participated in 33rd National and 3rd International conference on fluid mechanics and fluid power held at IIT Bombay in 2006.

Certified in CAD /CAM using AutoCAD / Master Cam by Advanced training institute in Chennai in 2006.

ACADEMIA

PGDBM in Marketing & Operations from Symbiosis Center for Distance Learning (SCDL), Pune, 2012.

B. Tech - Mechanical Engineering (Hons.) from Bundelkhand University, Jhansi, UP, 2007. COMPUTER PROFICIENCY

Software : Pro-E CREO 5.0, AutoCAD 2013, SAP R/3 (MM)

Operating System : Windows 8/10, Linux

Office Suite : MS Office Suite (2013)

Contact this candidate