Social Media Digital Marketing

Olamide Kamson

* ***** ******, ******* ****** Surulere, Lagos. M: 070******** E: ************@*****.*** Professional Profile

Corporate Communications, Public Relations, Customer Service, Digital Marketing, Brand Management Education: Project Management Certification, University of California 2017 Digital Marketing Certification, University of Illinois 2016 Social Media Marketing Certification, Northwestern University, 2016 Bachelor of Science Mass Communication, Ajayi Crowther University, 2009 Key Responsibilities

Content Creation – Writing press releases, articles, newsletters, communications materials, and material for all media Social Media Marketing – Creating, managing and growing clients online presence through blogs, Twitter, FaceBook, Events and event planning – Organizing various events ranging from CSR projects, Media Parleys, Roundtables and internal events (Trainings, Team bonding, Media trainings) Product Marketing – Creating positioning statements, developing channel information, analyze sales data, develop market strategy from inception to product roll out Reputation Management – Constantly monitoring media and strategically shaping the perception of clients and clients businesses/activities.

Communications/Marketing strategy – Creating strategies that improve both internal and external communications within client’s organizations

Analytics – Employing analytic tools and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Stakeholder relations – Modulating communication among all stakeholders within an organization Employment History

August 2019 – Present:

Head, Digital & Data

Chain Reactions Nigeria

Responsibilities

Strategy:

• Creating executable online strategies with timelines for clients such as The Jack Ma Foundation, Cellulant Nigeria, 9Mobile Nigeria and the Lagos State Government, which included leveraging opportunities for CSR events, spearheading product launches via extensive social media campaigns.

• Lead the Digital team that put together a media leveraging plan for The Lagos State Government’s Fixing Lagos Roads, Solving Lagos Traffic campaigns

Content Generation

• Responsible for creating a wide range of publishable content across digital and traditional media ( Video, Articles, Photo Stories) for clients, Nigerian Bottling Company, HP Nigeria, Cellulant Nigeria Online Reputation Management

• Created a proactive social listening strategy for HP Nigeria, 9Mobile, Nigerian Bottling Company and LASG

• Round the clock media monitoring of clients brands and products as well as various competition(9Mobile, Nigerian Bottling Company, HP Nigeria)

Data Analysis

• Collation and analysis of data gathered across digital platforms across client brands and associating competing brands

• Insights generation from client and competing brands data analyzed January 2017 – July 2019:

Head of Digital Strategy

XLR8 Communications

Responsibilities

Strategy:

• Created executable online strategies with timelines for clients such as Stanbic IBTC which included leveraging opportunities for CSR events, spearheading the Bank’s financial inclusion drive via extensive social media interactions with a target audience along the bank’s products such as the USSD platform,

• Lead the Digital strategy team that put together a media leveraging plan for both the Castle-lite unlocks concert and the Trophy at 40 concerts

Content Generation

• Responsible for creating a wide range of publishable content across media ( Video, Articles, Photo Stories) for clients, Stanbic IBTC, AbInBev (International Breweries) Samsung, Guinness Nigeria

• Responsible for proof reading, editing all communications on behalf of clients before they are sent out for publishing Online Reputation Management

• Created a proactive content strategy for stakeholders online for clients like BAT Nigeria

• Round the clock media monitoring of clients brands and products (Stanbic IBTC, BAT Nigeria, AbInBev) Community Management

• Modulated conversations across selected social media platforms for clients such as BAT Nigeria Foundation

• Involved in media buying for Stanbic IBTC Pensions; selected various platforms which optimized reach August 2015 – December 2016

Digital Strategy Lead

Media Craft Nigeria

Responsibilities

Strategy:

• Created an executable online strategies with timelines for clients such as MasterCard Nigeria and Western Union Nigeria which included leveraging opportunities for CSR events, promos and raffle draws Content Generation

• Responsible for creating a wide range of publishable content across media ( Video, Articles, Photo Stories) for clients, Kirusa, MasterCard

• Responsible for proof reading, editing all communications on behalf of clients before they are sent out for publishing Online Reputation Management

• Created a proactive content strategy for stakeholders online for clients like Kirusa Nigeria

• Round the clock media monitoring of clients brands and products Data Analysis

• Monitored and measured insights regarding clients and the competition (MasterCard & Western Union) Community Management

• Modulated conversations across selected social media platforms for clients such as BAT Nigeria Foundation

• Involved in media buying for Stanbic IBTC Pensions; selected various platforms which optimized reach November 2013 – June 2015

Service Advisor, E-Banking.

Guaranty Trust Bank

• Obtained feedback from customers as regards the quality of products offered by the bank, via Telephone or Mails

• Verified customers card and online transactions to prevent fraud

• Informed customers of the bank’s standard operating procedures via answering questions; providing information on the bank’s E channels.

• Providing one time resolution to customer queries either by phone or mail Referees

Available on request

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