Marketing and Sales Support

Brian T. Reeves, MBA

Marketing/Communications, Customer Service and Business Development Professional

*************@******.*** / 281-***-****

Executive Summary

I am a trusted business leader and consensus builder for colleagues and senior leadership. My extensive domestic and international marketing experience spans all areas of strategic planning, business development and marketing: analysis, strategy, customer communications, advertising and sales support. I am a strong communicator with a desire to lead in a collaborative environment.

Areas of Business Experience and Leadership Strengths I Bring to the Management Team:

Broad Marketing / Business Development / Sales Experience in Energy, Telecom and Maritime

Domestic and International Business Planning, Including Asset Acquisition / Divestiture

Business Development, Contract Negotiation, Sales Support, Presentation Skills

Development and Management of Superior Customer Relations and Customer Service

B2B Marketing & Advertising, Brochure Design, SEO / SEA / SEM, Social Media

Sponsorship Negotiation and Management, Trade Show Management, Customer Receptions and Events

Business Experience

TOTAL Petroleum – August 2016 - September 2020 (position eliminated in corporate restructuring as a result of COVID-19 impacts)

Marketing, Communications and Sales Support (USA Subsidiary)

Oversaw all aspects of Marketing and internal / external / stakeholder communications; managed marketing budget

Create vision for marketing and communications strategies, and develop action plans to meet business goals and objectives

Develop the Advertising & Communication Plan and manage innovative day-to-day MarCom activities

Highly proficient in digital marketing platforms and tactics (GSN, GDN, Social media, programmatic ads, retargeting, etc.)

Oversee creation and maintenance of all sales collateral, product data sheets and product marketing pieces

Redesigned Company’s channel incentive program designed to stimulate sales growth in target markets via channel partner sales

Led Company’s launch of Amazon platform for eCommerce promotion and sales of oil products online

Leverage CRM to ensure sales pipeline is full and actionable; assist Sales with “pre-sale” and inside sales activities

Responsible for event management: trade shows, conferences, distributor meetings, sales challenges, incentive trips, etc.

Responsible for website and social media strategy and day-to-day management to support brand awareness and business growth

Negotiation and relationship management of sponsorships (primarily IndyCar and IMSA Racing and regional race teams)

CITGO Lubricants – June 2011 - August 2016

Marketing and Channel Program Development

Responsible for designing and managing the execution of domestic marketing initiatives; oversaw marketing budget

External B2B, B2C and internal communications to ensure focus on shared growth goals

Well versed in tools to enable digitalization of processes and drive efficiencies

Brand management and communications - including print / web advertising, public relations, online and social

Launched social media presence; grew fan base from “0” to over 550,000 in 3 years by leveraging sponsorship strategy

Responsible for managing numerous national and regional sponsorships (athletes, personalities and regional NASCAR track)

Managed sponsorship marketing initiatives and associated media and PR activities for positive ROI and sales growth goals

Responsible for business development co-op funds, consumer rebate programs and in-field sales growth promotions

Designed and managed channel salesperson incentives (“Go for the Green”) and promotions

Port Houston (Port of Houston Authority) – November 2005 - June 2011

International Marketing and Sales Support

Successfully led B2B marketing and sales support for the business development division of the largest USA foreign tonnage port

Sales collateral development (brochures, flyers, etc.) and domestic and international maritime cargo marketing

Liaison to U.S. Government agencies and officials interested in business assessment of Port Houston and facilities

Consular Corps and Diplomatic liaison for the Port, responsible for building and effectively leveraging commercial relationships

Participated in City of Houston meetings and functions, and served as executive host for foreign countries' visits to Port Houston

Planned and executed major customer and consular events, including 3,500-guest reception at Minute Maid Park

Directed trade show activities at more than 20 events each year in US, Europe, Asia and South America

Subject matter expert on maritime and international trade; presented at public venues: USA, Belgium, Netherlands and Singapore

S&P Global / Platts – December 2003 - November 2005

Regional Sales & Marketing

Senior sales position for the natural gas and power sectors of the energy industry: utilities and pipelines within each energy sector

Cold calls / prospecting and landing new business accounts, "farming" existing business for up-sale and cross-sale opportunities

Successfully and simultaneously managed multiple complex negotiations with varying sales cycle times

Regional P&L responsibility with YOY profit growth of 3-8% annually

Managed all USA government accounts, several financial institutions and numerous energy companies and utilities

Successfully completed rigorous consultative sales training and grew my territory gross revenue by over 20% in 18 months

Adept at building rapport and trust with my customers; creative and superior customer support, service and loyalty

RealTex Management Partners – October 2002 - November 2003

Sales, Communications and Operations

One-year transitional position (by design to facilitate Tulsa-to-Houston relo) following corporate restructuring of Williams

P&L responsibility of 17 luxury rental properties within the long-term and resort rental markets for privately-held REIT

Responsible for margin optimization and occupancy maximization

Managed all aspects of marketing and customer service; initiated return-renter loyalty program

Launched web portal with inbound marketing elements and managed website

Led development of all print / online advertising and direct mail marketing campaigns of the REIT

Oversaw divestiture and acquisition activities of the REIT

Managed three oil and gas royalty properties (Division Orders) in Louisiana and Texas

Williams Energy / Williams Communications – June 1997 - October 2002

Various Marketing and Sales positions of increasing scope and responsibility

Global Marketing and Strategic Planning [for telecom and energy subsidiaries]

Responsible for all aspects of B2B strategic marketing and communications for US-based telecom subsidiary (global operations)

Responsible for communications and marketing activities from ideation through execution; primary liaison with ad agency

Oversaw staff responsible for research, analysis; often interviewed by media and press publications as telecom SME

Led global B2B marketing, domestic sales support, strategic planning for market entry/exit/growth and asset footprint expansion

Part of strategic M&A teams for two international and one domestic expansion project

Expanded customer service outreach to "proactive" approach and instituted mentality of "inside sales" to CS professional staff

Energy team member of Corporate Awareness program responsible for sales awareness calls to customers and prospects

Formal Education

Successful completion of various executive courses in management, marketing, sales, negotiation, and strategic planning

Currently completing Digital Marketing Certification program

30-hrs instructor-led coursework with American Marketing Association and Digital Marketing Institute

Houston Baptist University

MBA – Finance, Business Management

*Selected for program by employer: 2-year lock-step degree. 100% paid by employer

University of St. Thomas

BBA – Marketing and Economics

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