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Art Director

Toronto, ON, Canada
September 24, 2020

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Johnnathan Gerard

(***) ******* Toronto, Canada

A Digital Art Director and Graphic Designer with over 12 years of experience working on client and agency side

• Social Media Marketing & Advertising • IT (Information Technology) - UI UX

• Gaming • Print (Digital & Offset) and Television Media Portfolio - LinkedIn - Core Skills

• Art Direction • Visualizing & Conceptualizing

• Branding and Rebranding • Social Media Marketing & Advertising

• People Management • Effective Mentoring and Coaching Skills

• SOP - Standard Operating Procedure • Wireframes & Storyboards

• Augmented Reality & Virtual Reality apps • UI UX Designing

• Digital & Offset Printing • Wireframes & Storyboards

• iOS, Android & Windows platforms • Basic knowledge of CSS and HTML

• Adobe Creative Suite, Balsamiq, Corel draw, Microsoft Office, Maya, Unity 3D, FL studio and Sound Forge Awards & Achievements

• Comics Head app - NASSCOM EMERGE AppFame Award,Intel AppUp Developer Grand Prize Award and Nokia’s 2010 Calling All Innovators Award

• Bowling Wizards app - FICCI Best Animated Frames (BAF) Awards 2013

• Cricket Buddies apps - over 10 million downloads

• Appreciation for Improvising SOP (Standard Operating Procedures) at HnS Technologies

• Worked on ‘Sales Pitches’ upto three per week and won numerous clients with appreciation; at KRDS Work Experience

Art Director Brand Society October 2019 – Present

• Worked with brands - Mitshubshi, Mazda, Jaguar, Land Rover, Flexity, Hudson Bay and Elite Window fashion.

• Carried out production work - Point Of Sale Materials & Signage, Product Brochures, Retail & Trade Show Displays, Collateral, Product Launches, Product Presentation, Microsites, Consumer & Corporate Events and Social media campaigns.

• Toronto Auto Show 2020 : Vehicle wrap, Roll-up banner, Danglers and other collaterals for Mitsubishi

• Product Photography and designing Price List and Binders for Elite Window fashion.

• Budweiser Stage summer concerts : Creatives (including booth design) for Hudson's Bay - Stripe. Studio Manager, Art Director VFMG (ViewFin Canada) April 2019 – October 2019

• Responsible for Digital Marketing solutions for

Blockchain and Fintech companies (Metaverse, Tron, Binance, Tezos Capital, etc)

• Leading (Guiding & Training) a team of 10-15 members

• Responsible for Budgeting, Business Development, Creative Production, Digital Marketing, IT System Administration, HR and Finance.

• Organising weekly sessions / activities to educate employees about Blockchain Technology

• Worked (designing & animation) on Social Media posts and Branding

• Handling production work for Events (Print and Video Production) such as Futurist Conference Hong Kong, Finwise Canada, DNA Conference Toronto, etc.

Freelancing June 2018 - May 2019

• Principal Consultant for AF12 project - Dr. M.G.R. University

(AF12 empower school students to make informed career decisions)

• Branding and Social Media Marketing & Advertising for AFRIC Auto Spare Parts (Africa) Art Director KRDS (A French Social Media Agency) April 2017 – June 2018

• Worked with 20+ brands - Toyota, Ford, Volkswagen, L’Oréal, The Body Shop, Yves Rocher, HP, Sennheiser, TOTAL, Cigna, Air France, Schroders; across North America, Europe, Asia and Middle East.

• Leading (Guiding & Training) the Studio Team of 15 members, in carrying out production activities like Community Posts, Ad Campaigns and Pitches

• Coordinating with traffic managers, community managers and project managers across KRDS - Paris, Shanghai, India, Hong-Kong, Dubai and Singapore; on a daily basis for design works

• QC (Quality Check) and Validating all creatives done by the Studio Team (Infographics, Motion Graphics, GIF, MP4 Videos (360), Cinemagraph, Micro Sites, Websites, Mailers, Apps and Games)

• Taking key decisions to ensure Organizational Profitability

• Conducting Weekly Meetings - discussing design trends, team goals and achievements Head of Design Hard n Soft Technologies Pvt Ltd. August 2013 - April 2017 Managing four Design Teams - UI UX, Flash (Animation), Graphics and Post Production Initial validation and approval of all UI UX and print designs done by the company

• UI UX design:

E-learning Modules for Ford, Michelin, Toyota, i-steel, L&T and Qmax Sales and Service applications for Toyota and Ford KIOSK application for Mahindra and Ford

Business Analytical tool for Deloitte

Guide application for Audi Q7 launch that includes Augmented Reality feature

• Photorealistic image manipulation for collateral design; for Mahindra, Toyota, Ford, Audi and Lexus

• Designing Responsive Websites

• Presentation Videos (Motion Graphics)for Mahindra and Toyota

• Sales Manual and Product Information Guide for Toyota, Mahindra and Lexus

• Conceptualized and designed Product application for Mahindra Mojo and Royal Enfield Senior - Visualizer & UI UX Designer Nextwave Multimedia Pvt Ltd. January 2012 - July 2013

• Comics Head - An endless story telling application

- Conceptualized and designed the interface (for website, mobile and tab application), Print designs, Merchandise, Video tutorials

• Cricket Buddies application (using Unity 3D game engine) with Over 10 million downloads!

- Conceptualized and designed the game interface (for Website, Mobile and Tab) and Print designs. Texturing for the 3d players & stadium

• Bowling Wizards - Bowling Game application (using Unity 3D game engine)

- Designed the game interface (Mobile and Tab) and Print designs

• Racing Aces - 360 degree Virtual Dirt Biking application (OCULUS RIFT using Unity 3D game engine)

- Interface Design and Texturing

Freelancing March 2010 - January 2012

• Digital & Offset Print Designing • UI UX (website) Designing

• 2D & 3D Modeling and Animation • Flash based Games

• Photography - Ritz & India Today Magazines • Video Editing

• Softwares - Video Editor, Flash Banner Creator and customized Tombstone Senior Graphics Designer & Animator Nextwave Multimedia Pvt Ltd. March 2008 - March 2010

• UI UX Design for over Fifty Flash Games • Branding for Club Mahindra

• Website Designing • Library of over Thousand Illustrations

• Fifty 2-3 minutes animated Music Videos • Corporate Videos and E-learning Modules

• Virtual World - Lourbo, Tweebow and Iconcity using Flash (Animation and Design) Graphics Designer Vaagai Advertising Agency July 2006 - August 2008

• Brand and Corporate Identity Manual

• Designing and Printing ‘Annual Magazines’ for 10 Educational Institutions

• Photography (Jewelry, Portfolio and Products)

• Branding for 'Thiruvasakam in Symphony' (for music maestro Ilayaraja)

• Worked on Television Commercial (TVC)- Genesis Tally Academy Production Assistant Star Vijay Television June 2005 - July 2006

• Work for a number of Reality Shows like :

Azhagi, Ungalil Yaar Adutha Prabhudeva, Mathi Yosi, Airtel Supersingers and Lollu Sabha

- Assisted in Production, Art Direction, Music and Editing

• Performed for a couple of TV Reality Shows

Educational qualification

10th Grade (1999-2000) INDIAN SCHOOL FUJAIRAH, UAE 12th Grade (2001-2002) SPARTAN Matriculation Higher Secondary School, India Degree (2002-2005) BSc. Visual Communication, LOYOLA College, India (No certificate) Advance Diploma (ADIMA)Advance Diploma in Multimedia (2D&3D) at Arena Multimedia Training course Communicative skill (English) and self enhancement Training in ISO 9001 : 2015 (QMS)


• Conducted Graphic Design classes for underprivileged & specially abled students

• Children’s Music Video about ‘Giving’ on Christmas Day; with the kids in the Orphanage

• A unique Dance Video about the struggles (War) faced by the Sri Lankan community

• Flash Animated Video - to bring awareness about Transgender kids

• Short film about the Struggles faced by the Transgender community in India

• Choreographed and Performed Dance for a number of NGOs

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