Marketing Operations

Hanna Marcus

***.*****@*****.*** · 510-***-****

EDUCATION May 2021

School of Communication, Chapman University - Orange, CA GPA: 3.9/4.0 Bachelor of Arts, Strategic and Corporate Communication, double minor in Entrepreneurship and Leadership

● Merit Scholarship Recipient

● For my study abroad experience, I participated in an intensive professional development course at the University for Peace in Costa Rica. There I engaged in dynamic workshops, seminars, and training courses to enhance my understanding for global communication within organizations and the workplace. PROFESSIONAL EXPERIENCE

Chapman University Student Engagement - Orange, CA September 2017 - Present Lead Civic Engagement Director

● Prepare content and copy for the department’s blog, website, newsletter, and social media

● Collaborate with the marketing team to create digital signage, flyers, banners, website edits, social media content, and custom promotional material to advertise upcoming events

● Create and maintain partnerships with 15+ non-profits for university volunteer events; tripled volunteer attendance

● In efforts to increase voter registration numbers on Chapman’s campus, worked with the administration and the City of Orange to bring a Vote Center to campus; increased voter registration on campus by 42%

● Manage 5 staff members who assist in daily tasks and projects through softwares Humanity and Basecamp; lead one team meeting a week and hold 1:1 meetings with individual staff members monthly Ruby Press Public Relations - Oakland, CA January 2019 - July 2019 Public Relations Intern

● As the first remote intern for the agency, I strengthened digital communication skills and assisted in the development of the remote internship program; interned in-office for the last 3 months of the internship

● Experience writing press releases and using tools such as Cision and Photoshop

● Completed research reports for current and potential clients to be used for agency outreach

● Assembled, distributed, and tracked placements from mailing samples to influencers and editors Chapman University Office of Admission - Orange, CA May 2019 - Present Campus Tour Guide & Admission Fellow

● As a Tour Guide, I deliver tours to prospective students, families, and trustees offering them my detailed knowledge of the campus, admission information, and personal experiences

● As an Admission Fellow, I conduct interviews with prospective students that act as a supplement to their application which is a factor in deciding the student's admissions decision ADDITIONAL RELEVANT EXPERIENCE

Gamma Phi Beta International Sorority November 2019 - Present President

● Oversee all chapter operations in an organization of 220+ members and manage a budget of $180,000

● Lead chapter executive officers and various committees to ensure goals are met and track progress of strategic chapter planning

● Previously held the position of Philanthropy Chairwoman; set record high fundraising and attendance numbers Southwest Airlines - Dallas, TX Summer 2020

Select Student for Southwest Summer Learning Sessions

● Participated in summer learning sessions available exclusively to select students (students who lost their internship due to COVID). Sessions included: Building a LinkedIn Profile and Personal Brand, Recruiter Panel: Interviewing in the New World, Early Career Advice: Talent Acquisition Leadership Panel, Adaptability in the Workplace, and Recruiter Resume Chat

Chapman University School of Communication - Orange, CA September 2019 - January 2020 Research Assistant

● Spearheaded the implementation of the campaign “CU Prepared” to improve safety on campus; responsible for creating strategic messages to be used on flyers, give-aways, and stickers

● Collected data for on-campus safety technologies among undergraduate Chapman students; utilized SPSS to analyze data and found an overall increase in awareness for on-campus safety technologies once our campaign had concluded

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