Sales Manager

Subhajit Kumar

Present Location: Bangalore Mobile: 099********

Email: *************@*****.*** LinkedIn Profile: http://www.linkedin.com/in/subhajitkumar

https://eportfolio.greatlearning.in/subhajit-kumar

PROFESSIONAL SYNOPSIS

− A result-oriented professional, committed to success with ~ 12.5 years of experience in:

o Marketing Strategy

o Business Development for Products & Services

o Benchmarking of Product or Services

o People Management & Project Management

o Data Visualization using Tableau

o Business Intelligence & Analysis

o R / Python & Machine Learning

o Data Analytics & Modelling

o Market Size estimation & Market Segmentation for Products or Services & Forecasting

o Need Gap analysis of Products or Services

o Competitive & Industry Analysis

o Corporate Planning for Business Units and developing their GTM Strategy

− Experienced in working within a Globally Integrated organization and managing Stakeholders across the Globe to complete work within timelines with minimum supervision.

− Experienced in building a long-term relationship with C-Suite customers and engaging them in a business discussion.

− Experienced in negotiating significant issues across the organization and with external partners.

− Experienced in End to End Sales, Sales Enablement, Lead Generations, Collaterals, and Event Support.

− Lead strategic thinking, planning and execution project to develop business-relevant conclusions from studies and effectively communicate them to senior management to streamline operations and generate more revenues.

− Screened potential business deals by identifying client needs and goals and promoted company services accordingly.

− Scoped projects, timelines, and goals to deliver strategic projects for clients while leading a team of research executives.

− Evaluated deal requirements and ROI of the appropriate solutions and services mapping to the client's business goals.

− Authored research reports for domestic and international clients; out of which many got published in business magazines.

− Lead a team of 4 - 8 people or larger on project basis & prepared project road-maps for the team.

CAREER GRAPH

WeWork India Nov 2019 – June 2020

Growth Operations Sales

− Lead the Pan India sales intelligence for the Enterprise team which comprised of 4 Senior Directors, 320 Cr of business.

− Created account growth plan to maximize sales rep productivity using space requirement & feasibility parameters.

− Created growth strategy across regions with industry specifics acquisition principles to boost growth.

− Prepared roadmap for enterprise marketing strategies offline and online to maximize digital presence, increase Top of

mind recall across C – suites within key target accounts as well as physical events and conferences.

− Provided end to end support to materialize deals and help the Enterprise team achieve their revenue targets.

− Develop and motivate through goal setting, ongoing feedback, formal evaluation & effective delegation of decision making.

− Created models to forecast future performance and model the impact of new initiatives on revenue and service delivery.

− Developed, implemented & reviewed key performance metrics like sales productivity, conversion funnel, pipeline, deal mix, opportunity type, inventory mapping & tracking, new building operations for 30 – 35 people to boost productivity.

Cybermedia Research Ltd. (Previously IDC India Ltd.) Nov 2018 – Nov 2019

General Manager – New Initiatives Business Consulting

− Lead the tracker business of around 45 Lakhs within CMR India Ltd. and improved the run rate business.

− Managed a team of 7 people and interacted with the “C” level executives on an ongoing basis for client servicing and BD.

− Built new business relationships with 2 prominent IT companies for managing their business intelligence requests.

− Managed the end to end service request and boosted the sales performance for the largest mobile chipset company.

− Maintained and strengthened the existing and new client relationships.

− Applied ARIMA models to forecast mobile sales, tablets sales of different quarters & ML to improve our assumptions.

− Applied analytics to define strategic rationale for new product entries and market development activities.

− Helped in partnership in Saarthi as a new Initiatives which aimed to connects the SMB and large organizations to share learning contents from SME and Startups.

− Built partnership with few large IT companies and content providers to provide learning access and train the SME.

United Kingdom India Business Council (UKIBC) June 2015 – Aug 2018

Sector Manager – ICT Business Consulting

The UK India Business Council (UKIBC) is the premier membership-led organization supporting the UK Government in the promotion of trade, business and investment between UK and India.

− Lead the ICT Sector in India to promote trade between India and UK.

− Built the ICT sector from scratch and generated revenue of ~ GBP 120,000.

− Managed my sector’s business development and performance.

− Managed P&L for my projects and commercials aspects with vendors and set up a new revenue generating unit (BIS).

− Worked closely with Body of European Regulators for Electronic Communications (BEREC) and helped them to understand the Indian Telecom and IT market during their Indian visit.

− Partnered with UK's prominent business SME's to come and invest in India.

− Liaise with Government to promote trade between two economies and help SMB sector.

− Managed client’s success during the implementation and post implementation of the projects.

− Promoted the company’s services as per clients’ objectives.

Achievements: -

o Handhold around 25 UK organization’s to set and expand their footprints in India.

o Achieved Innovation and Quality award from UKIBC management.

o Received excellent feedback from BEREC and many other clients.

o Improved Marketing, Brand Awareness and Lead Generation Processes.

Panduit International Corporation Nov 2011 – June 2015 Market Intelligence & Strategy Manager Corporate Strategy

Panduit is a world-class manufacturer of Networking & Unified Physical Infrastructure products & services with sales over $1 billion and 5,000 employees, with manufacturing plants and sales subsidiaries in over 100 nations

− Prepared strategy projects for CFO, President and leadership team for some identified geographies to increase ROI by analyzing existing cost structure and operational procedures.

− Developed growth strategies by identifying M&A targets in the Data Centre and Industrial Automation sectors.

− Worked with Sales Team in developing strategies and roadmap for them and assisted in generating new businesses.

− Worked on projects related to pricing, the supply chain for developing strategies on increasing India’s revenue.

− Segmented the Total Addressable Market into various segments as per business requirements and developed strategies for each of the segments on how to target and position our products and have an edge over the competitors.

Achievements: -

o Improved the delivery lead time of certain goods like cabinets, copper components by highlighting the issues with the respective functional units by 40%.

o Won Bravo Award for successfully delivering projects of optimal quality along with key insights, consistently.

IDC India Ltd Apr 2010 - Nov 2011

Asst. Manager –Research and Consulting Market Intelligence and Advisory

− Worked for a Top IT organization to understand the feasibility and impact on revenue by Mobile Application Stores for Telco’s/Handset manufacturers.

− Worked for a Top IT Networking product manufacturer to understand the latest trends and upcoming technological requirements for Switches and Routers in India.

Achievements: -

o Handled multiple end to end industry analysis projects, including two for top IT majors in India.

Market Pulse (A division of Metrix Research & Analytics Pvt. Ltd.), Feb 2009 - March 2010 Project Manager Market Research

− Conducted market study of the India telecom sector by integrating retail and consumer data from syndicated research studies conducted by Market Pulse. Worked extensively on Mobile Internet Usage and VAS.

− Worked on brand share tracking projects to understand the brand health and effectiveness of advertisements for Telcos.

Achievements: -

o I joined as a Research Executive and got promoted as Project Manager.

Feedback Business Consulting Services Pvt. Ltd., Feb 2008 - Jan 2009 Executive Business Consulting

− Provided management consulting services for industrial products (B2B, Manufacturing, service industry) and services through qualitative & quantitative research.

− Found out untapped market regions and suggested new marketing plans for the same.

Achievements: -

o Worked on more than 7 end to end projects during my service.

o Generated leads and helped the organization to cross-sell their services to existing clients.

Experience after Graduation – B. Tech:

− Worked for M/s. P. Mukherjee & CO. as a Trainee Engineer from Jan 2006 till May 2006.

− Worked for Bengal Engineering & Science University as a Project Fellow from July 2005 till Dec 2005.

ACADEMIA

PGPBABI Great Lakes & McCombs School of Business (Executive) 2019 - 20

MBA (Marketing & IT) ICFAI Business School, Gurgaon (Full Time) 2006 - 08

B. TECH (Engineering) Jalpaiguri Government Engineering College, West Bengal 2001 – 05

References available on request

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