Manager Social Media

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Brenda Zhao

** ********** *****, **********, ******, Ireland +353-********* **************@*****.*** Linkedin Profile: www.linkedin.com/in/kaiyuezhao

PROFILE

Account Manager for the China, HK and West Europe market at gsmExchange Dublin headquarter 6+ years of experience in Account Management (B2B) and Marketing (eComm/Retail) with strong knowledge in Digital Marketing, SaaS, CRM and online advertising WORK HISTORY

gsm Exchange Dublin, Ireland 2018 - present

gsmExchange, with membership base of 130,000+ representing 187+ countries, is the world's largest B2B mobile trading platform for mobile technology wholesalers and distributors. www.gsmexchange.com

Key Account Manager

Role Description: Key account management for major accounts in Asia, West Europe and Israel, which are considered high value companies in global telecommunication industry

Retained and grew membership accounts base through education, strategic consultancy and support. Grown 2X at an Existing Customer retention rate of 92% VS. Dec 2017

Grew revenue, educated and led strategic conversations with large, complex clients by offering multiple services based on market knowledge and industry trend from online subscription to advertising to trade events(CEBIT in Hannover, CTIA in LA,GITEX in Dubai)

Managed multiple relationships with key decision makers of top tier clients within the global telecommunication sector. Skilled in negotiation with C – level

Consistently overachieved revenue goals by identifying trends and developing solutions to optimize my workflow in the last 32 months

GOELIA Guangzhou, China 2013 - 2016

GOELIA(GLORIA), the Top 4 ladies' fashion brand in China, operates in 500 shops with over 20,000 employees, covering more than 200 cities and 20 countries worldwide. www.goelia.com.cn

Marketing Manager - O2O (Online to Offline Marketing) Department Role Description: Manage the entire O2O Department across multiple platforms (Wechat, Taobao, Weibo) Integrated Marketing

Worked closely with retail to create coherent plans that bring media and creative strategies to sales. Doubled GOELIA's social fan base (200K -400K) in H1 2015

Led 360 marketing campaigns combining TV, print and digital together with in-store expositions, salesman competitions, product testing and PR. e.g. VIP festival, Kids Day and New Year campaign

Marketing Innovation

Brand building GOELIA in the new media landscape with focus on Marketing Innovation and its formats and measurement

Developed new payment channel for GOELIA on Wechat

Co-led the launch of WeChat-Sales app and Taobao-Sales app, increased in new leads by 250% in 2015

Launched the first GOELIA 's personalized ‘Scheduling A Try-on’ concept on WeChat Page 2

Project Manager - O2O Cross-functional team 2014 - 2016 Role Description: Manage O2O Cross-functional task-force (10 people) across 6 departments to improve GOELIA online market revenue and experience to implement in the future Project Aim: In order to merge traditional Marketing and Retail to take advantage of the new media landscape, and identify practical execution strategies for GOELIA

Collaborated with 2015 IBM Omni-Channel project and achieved product localization

Inspired by my first-hand Retail experience as a digital marketer, initiated the first O2O project in Suzhou with profits of 29,000

Regional Shop Manager - Guangzhou Flagship Store 2013 - 2014 Role Description: Manage the Guangzhou Retail sales team towards revenue targets, recruiting, team development, and sales strategy

Grew monthly recurring revenue, 2200% YoY Rev. Growth delivered (H1 2014 vs. H1 2013)

Implemented an immersive sales training program

Developed automation solutions to optimise team workflows and improve efficiency. Eg.

“National Salesman Operation Guide” and “WeChat Marketing Tools”,which is widely applied among 230 shops in China

EDUCATION

Masters in Marketing, Consumption & Society University of Limerick 2016 - 2017 Dissertation: Social Media Influencers – Exploring Similarities & Differences with Western Culture Projects:

Conducted industry-led research with Adidas Long Term Business Department

Google Online Marketing Challenge (GOMC 2017) Group Leader and Participant

Created official website for an Irish band and utilized Google Adwords campaign which directly resulted in a sales contract worth €3250 www.amazingapplesband.com Bachelor in Marketing Business School, Hubei University of Technology 2008 - 2012 Activity: Vice Chairman of Associations' Union(Students’ Union)

Awarded “Excellent Association President”

Mainly organized the College Student Art Festival in 2011 SKILLS & ABILITIES

The fastest promoted Sales Management Trainee (China Goelia,2013-2016)

Awarded “Gold Medal Shop Manager” (China Goelia,2014)

Fluent in Mandarin & English, Cambridge Business English Certification (BEC)

Full Driving License

8 times presided over Fashion Show, VIP festival

Travelled around 47 cities in 18 countries

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