Technical SEO Specialist

GERMAN YESID RONDON OBREGÓN

The Bronx, NY P: +1-646-***-**** ***********@*****.*** linkedin.com/in/german-yesid-rondon-obregon EXPERIENCE

FREELANCE – The Bronx, NY

Senior SEO Analyst Jan 2020 – PRESENT

• Developing 3 independent projects testing SEO experiments and improving writing and content skills.

• Remodeling the performance and structure of websites with AMP teaching the benefits to stakeholders.

• Implementing SEO, SEM, and Social Media campaigns for almost 10 websites.

• Consulting +10 technical SEO specialist for SEO executives, solving complex problems. SEGUROSBOLIVAR.COM – Bogotá, Colombia

Senior SEO Analyst Oct 2019 – Jan 2020

• Increased the organic traffic from 18.000 visits to more than 135.000 and the DA from 25 to 35.

• Lifted of SEO penalties imposed by Google from the 6th page of SERPs to 1st page of SERPs.

• Improved the WPO and structure for the website from 8Mb to 2.37 Mb.

• Monitored and audited the website against the competitors presented at least 4 informs per month. DOCTORAKI.COM – Bogotá, Colombia

Senior SEO Analyst Jun 2019 – Jan 2020

• Executed blog and link building SEO strategy for a medical website achieved 1st position from 0 to more than 50 keywords.

• Established the SEO guidelines for the digital product taking into account the Medical Update by Google.

• Trained and advised about SEO best practices for a team of 6 content writers.

• Teamed with cross-functionally with TI, UX & UI, product, SEM, and project management groups to communicated plans and implements of SEO updates.

CIENCUADRAS.COM – Bogotá, Colombia

Senior SEO Analyst Oct 2018 – Jan 2020

• Guided the execution of SEO migrations for more than 600.000 URLs from PHP to Angular.

• Led keyword research, site structure, and meetings for new SEO implementations twice per week.

• Incorporated data analysis from website logs to boost search rates and identified crawlers.

• Initiated and proposed at least 8 solutions to create artificial intelligence models for the digital product. FREELANCE – Bucaramanga, Colombia

Web Developer and Marketing consultant Jan 2015 – Jun 2018

• Created more than 50 websites in HTML, CSS, Javascript, and CMS like WordPress and Joomla.

• Elicited software requirements and budgeted to develop web apps, landing pages, email marketing, e- commerce, and SEO audit.

• Built reports and audited +10 websites against competitors for B2B and B2C clients.

• Authored presentations and reader-friendly reports for +25 non-technical nor-marketing clients. EDUCATION

UNIR – La Rioja, Spain Jan 2019 – Currently studying MS. in Artificial intelligence, Computer Science.

UNICIENCIA – Bucaramanga, Colombia Dec 2013

Bachelor of Engineering, Computer Science.

ADDITIONAL

Hard Skills: Keyword research, competitors research, link building, data analysis, strategic planning. Technical: SQL, PHP, JavaScript, HTML, CSS, Python. Software SEO Tools: SEMRush, Ahref, Mangools, ScreamingFrog, GSC, Google Analytics, GTMetrix. Languages: Fluent in English; Spanish native speaker. Certifications & Training: IT & Digital Marketing Diploma by CUN.

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