Public Relations and Digital Marketing

T A T I A N A S I T A R O

860-***-**** *************@*****.***

E D U C A T I O N

Fordham University, New York, NY August 2016-December 2019

International Studies Major GPA: 3.7

Graduated Magna Cum Laude Senior Thesis: Fast Fashion and Sustainability

P R O F E S S I O N A L E X P E R I E N C E

Public Relations Intern September 2019- December 2019

BPCM New York, New York

oCollaborated with cross-functional teams on research and special projects including media pitching, influencer collaborations and press clippings

oResponsible for organizing and managing samples for celebrity dressing and editorial shoots

oCompleted weekly pitch projects including trends from SS20, feature story, launch party event, stylist shoot, and holiday gifting mailer

Social Media and Marketing Intern July 2019- August 2019

URBAN ADVENTURES New York, New York

oManaged and planned social media postings for Facebook and Twitter

oEngaged with local Urban Adventure partners and users in order to strengthen customer relations

oCreated and initiated social media strategy for Pinterest postings and engagement

Digital Media Intern September 2018- January 2019

SONIMA New York, New York

oConducted digital asset management including organizing files in order to increase efficiency, planned landing pages for events, and curated photos for website

oCreated, scheduled, and published multiple daily social media posts on various platforms such as Pinterest, Twitter, and Instagram

oImplemented marketing and promotion tactics to help increase sales

Customer Experience and Marketing Intern May 2018- August 2018

TRAVELERS INSURANCE Hartford, Connecticut

oManaged, planned, and executed a customer centric activation for the annual PGA Travelers Championship accommodating 290,000 attendees

oPrepared keynote speech for the CMO regarding transformation of the industry and modern marketing

oResearched capability of podcasts as a tool for employee education and initiated a three-

episode series around behavioral marketing and storytelling

Fashion Sales and Marketing Intern March 2017- May 2018

NOTANONYMOUS New York, New York

oManaged national retailer outreach for a NYC based wholesale showroom by promoting several accessory lifestyle brands through email marketing and direct retail store outreach

oAssisted at major fashion trade shows such as ‘Accessorie Circuit’ by leveraging organizational and people skills resulting in sales of product

V O L U N T E E R E X P E R I E N C E

Domestic Violence Volunteer October 2018-December 2018

NORTHERN MANHATTAN IMPROVEMENT CORPORATION New York, New York

oAssisted clients assimilate to the USA by assisting them in job hunting, and/or finding a place to live

oSupported clients with their immigration status and developed their English skills through filling out paperwork, calling government agencies on their behalf, and tutoring sessions

S K I L L S & L A N G U A G E S

Microsoft Word, Excel, PowerPoint, Google Suites, MAC & PC Systems, Meltwater, Proficiency in Portuguese and Spanish

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