Digital Marketing Manager

JON MARC FRANCISCO

LOS ANGELES, CA ***-***-*** *******.*********@******.***

SUMMARY

Accomplished and mission-driven direct-to-consumer specialist with over 8 years of proven success in growing consumer sales channels, leading operational and project teams and developing a digital presence that connects through experience and storytelling. EXPERIENCE

GENERAL MANAGER OF DTC AND DIGITAL MARKETING, 02/15 - 03/20 JASON MARKK INC – Los Angeles, CA

• Responsible for consumer channels: retail, B2C and B2B Ecommerce, digital ads, email marketing, customer service and fulfillment.

• Established operational efficiencies and a winning culture at the Los Angeles flagship to create the blueprint to expand to London and pop-ups worldwide.

• Devised and deployed high impact and revenue generating marketing campaigns to meet KPI and deliver a monthly 200% ROI.

• Managed entire digital presence and grew E-commerce sales through consumer driven strategies, improving SEO, and expanding offerings into Amazon, Google, and social platforms.

• Grew email subscribers by 50% and curate weekly mailers that accounted for 15% of total online revenue.

• Developed and maintained partnerships with local retailers, community, and world-class brands through retail activations and digital promotions.

• Experienced in mentoring and building the talents of teams worldwide in achieving objectives, stakeholder needs and key results. RETAIL MANAGER AND MARKETING, 08/2009 to 03/2015

BOYLE HEIGHTS MEDICAL PHARMACY – Los Angeles, CA

• Planned marketing initiatives and leveraged referral network to promote business development that increased new accounts by 40%.

• Led pharmacy team and oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.

• Increased account retention through routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings.

ACHIEVEMENTS

• Surpassed annual sales goals

in retail the past 3 years and

2019 for E-commerce.

• Oversee the development and

market launch for numerous

best selling products.

• Co-Create and launch

SneakerCare101; Educational

and informative videos and

tutorials on sneaker care.

• Popularized retail stores that

received features in; The LA

Times, The NY Times,

BuzzFeed and LA Magazine’s

The Best Places in DTLA.

SKILLS

• Strategic Planning

• Business Development

• Project Management

• Talent Development

• Google Ads Certified

• Facebook Ads

• Analytics and SEO

• Keyword Optimization

• Shopify

• Web Development

• MailChimp

• EDM/Email Marketing

• Microsoft Office and CRM

EDUCATION

BACHELOR IN BUSINESS

ADMINISTRATION AND

MANAGEMENT, 2009

UNIVERSITY OF CALIFORNIA,

RIVERSIDE, USA

• Graduated Magna Cum

Laude

• 3.86 GPA

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