Assistant Data

Bhargavi Kashyap

*****************@*****.*** 872-***-**** linkedin.com/in/bhargavikashyap

Award-winning business strategist with over six years of experience in consulting, campaign development, project management for companies including global technology brands such as Microsoft, Symantec, and AMD. Skilled in research and analytics and passionate about data science & data-driven decision making and consumer insights Education

Master of Science in Marketing Analysis January 2019 - Present DePaul University, Chicago, USA (GPA: 3.93/4.0)

• Relevant Coursework - Data Analysis & Regression, Advanced Data Analytics, Time Series Analysis & Forecasting, Data Visualization, Precision Marketing, Predicting Choice Behavior, Analytical Tools in Marketing, Python Programming

• Expected Graduation – Fall 2020

Master of Science in Communication June 2011 – May 2013 Christ University, Bengaluru, India (GPA: 3.80/4.0)

• Relevant Coursework – Statistics and SPSS, Market Research Bachelor of Science in Biotechnology June 2007 – June 2011 Apex Institute of Management and Science, University of Rajasthan, India (GPA: 3.94/4.0) Academic Experience

• Walmart Sales Prediction - Analyzed sales data to forecast and predict future sales at Walmart using ARMA, ARIMA and SARIMA

• Trends Prevalent with Airbnb in New York - Identified trends affecting pricing and popularity using data visualization tools

• Line Extension for Aldi - Devised extension plan to gain market share in Chicago using Conjoint Analysis and Perceptual Mapping

• News Shareability - An Analysis of Factors Driving Content Creation in Web 2.0 with cluster analysis

• Knocking Attendance Out of the Park - An Analysis at Major League Baseball Game with advanced linear regression Experience

User Research and Marketing Intern, Kamp Consulting June 2020 – Present

• Data collection and analysis of data to contribute towards product development

• Developed customer insights dashboard and market research to identify strategic opportunities Graduate Assistant – Department of Marketing, DePaul University September 2019 – Present

• Data aggregation and analysis to identify strategic political marketing opportunities Data and Research Manager, Women in Entrepreneurship Institute April 2019 – Present

• Developed process for curriculum performance tracking and analysis of data

• Established digital communication platforms and stakeholder engagement cadence Research Assistant, DePaul University August 2020 – September 2020

• Develop research design to evaluate entrepreneurship education and successes among students with disabilities

• Create content for a curriculum in entrepreneurship targeted for Chicago high school students Assistant Manager – Corporate Communication, ReNew Power March 2017 – October 2017

• Led multi-market reputation survey and oversaw data collection, analysis and insights to improve corporate strategy

• Led digital communication for the company and CEO and increased digital footprint three times in 6 months Senior Account Executive, Edelman May 2014 – February 2017

• Analyst relations lead for Microsoft in India and developed messaging and data-driven storylines

• Agency lead for Symantec to launch Norton Cybersecurity Insights report & overall annual metric-driven campaigns

• Agency lead for AMD in India, developed campaigns with focus on timely delivery and budget control

• Led the messaging development, content and media strategy to re-introduce Veritas and data-driven storylines for corporate positioning of CBRE in India

Management Associate, IPAN H+K Strategies August 2013 - May 2014

• Planned and executed multi-market data-led campaign for Microsoft (Enterprise); Windows XP End of Support campaign reduced the PC install base (PCIB) by 68% within a year

• Successfully announced the nexGTv’s association with Indian Premier League (IPL), exceeding media footprint by 20% Technical Skills

• Languages and Analytical Tools – R, Python, SAS, SPSS, SAS Enterprise Miner, SQL, Tableau, Microsoft Excel

• Certification: Google Analytics, Advanced Google Analytics, SAS - Statistical Business Analyst (in progress) Awards and Achievements

• Think Chicago At-Home 2020 participant - Chosen as one of the 250 students from top tier universities in the US

• Second place in Kellstadt Marketing Group (KMG) annual case study competition with Cisco among 50+ participants

• SABRE Certificate of Excellence (2016) and The Diamond SABRE (2014) Extracurricular Activity

• Vice President – PR & Communications – Kellstadt Marketing Group, DePaul University September 2019 – June 2020

• Treasurer – DePaul India Student Association, DePaul University September 2019 – June 2020

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