Manager Sales

GAYATRI KUBER

650-***-**** *******.*****@*****.*** Redmond, WA US Citizen

PROFILE

Customer-centric and results-driven business leader with expertise in marketing, consumer insights and building high-performance teams. Domain knowledge in technology, cloud, eCommerce, financial services and healthcare industry.

w Leadership and Influence: Trusted partner for Fortune 500 clients and internal strategic planning, products, competitive intelligence, category management, channel strategy, and marketing & sales teams. w Consumer Insights & Market Intelligence: Delivered insights for B2B and B2C market sizing, pricing, customer experience (NPS, CSAT, etc.), consumer segmentation, competitive positioning, brand equity, digital media measurement, and customer journey.

w Program Management: Managed global cross-functional teams, stakeholders and third-party vendors for focus groups, in-depth interviews, and telephone, mail, and online market research project administration. EXPERIENCE

Category Marketing Manager July 2019-Apr 2020

Microsoft Corp. (Contract via Course5 Intelligence) Bellevue WA w Led retail & shopper research plan and investment of $2M+ for Windows, Office and Surface categories within Consumer and Devices Sales (CDS) team. Evangelized insights with worldwide and subsidiary teams to influence sales plays for shopper conversion and device modernization. w Managed an off-shore team of analysts to land 100+ localized insights and analytics projects to inform worldwide category management and field teams across 20 markets in planning engagement with Retail, OEM, and Silicon partners and development of marketing campaigns.

w Established opportunity sizing methodology to identity incremental revenue and unit opportunities by driving the share of Windows 10 Modern PCs within the retail PC category sales across the globe. Senior Manager - Marketing Insights May 2017-Oct 2018 comScore, Inc. Seattle WA

w Led a consumer segmentation initiative for Sony Crackle to identify key target audience for their online video streaming service in Latin America. Leveraged cluster analysis to build consumer profiles, and consulted the client’s marketing and communications leadership on customer acquisition strategy. w Drove a research program for Google Ads sales excellence to gain deeper insights on consumer journey of smartphones and wireless plan purchasers. Led a cross-functional team, managed client engagement and derived insights that advertisers leverage to optimize their digital marketing campaigns. w Partnered with the product management team at PayPal to develop multiple initiatives that identified growth opportunities for their online financing solution and shopper conversion on mobile devices. Insights were key in developing marketing collateral for online merchants to offer PayPal as a payment option. Market Research Manager - Customer Insights Oct 2012-Oct 2016 Kaiser Permanente Oakland CA

w Consulted with the products team to learn how enterprise customers choose health plan offerings. Leveraged conjoint analysis to synthesize insights, and drove business outcome leading to new health plan features & benefit offerings that exceeded LRP growth estimates by 6%. w Partnered with the national products team to craft qualitative focus group discussions with channel sales partners to identify opportunities to grow sales for Kaiser’s Consumer Directed Health Plan products. Informed a GTM strategy that acquired 13% new enrollments in the SMB segment over a year. w Led a multi-year research initiative to determine pricing for commercial health insurance products. Consulted with strategy and market intelligence teams on market sizing, pricing, marketplace trends, and opportunities. w Drove voice of the customer through customer experience (CX) measurement programs to identify key drivers of satisfaction and measure performance on strategic initiatives and product portfolio. GAYATRI KUBER

650-***-**** *******.*****@*****.*** Redmond, WA US Citizen Senior Research Manager Aug 2011-Feb 2012

Ipsos San Francisco, CA

w Successfully managed client engagements for marketing insights and pricing projects that generated $1M+ revenue with major companies in financial services. w Led a brand research initiative for Visa across 11 countries in North America, APAC, EMEA and LATAM. Determined the acceptance of a new card design by cardholders & merchants, and its impact on Visa brand. w Spearheaded a tracking program for Wells Fargo to measure advertising effectiveness, brand awareness, and brand impression in newly expanded markets.

Senior Research Analyst Jan 2008-Aug 2011

Research Analyst Mar 2006-Jan 2008

Godbe Research San Mateo, CA

w Advanced to senior research role within 2 years, managing 16 projects per year valued at $2M; consistently delivered market research solutions on time and within budget, involving marketing & public policy. w Led complex quantitative research methodologies on consumer segmentation, market positioning, consumer satisfaction, pricing and feasibility assessment. Conducted hands on data analysis, including crosstabs, A/B testing, factor, segmentation, conjoint, and multivariate regression analyses using SPSS and SAS. w Successfully executed qualitative research projects involving website usability, mystery shopping, and testing of brand names and advertising copy.

EDUCATION

Master of Arts - Advertising 2005

Michigan State University

Thesis: “Responses to corporate cause-related marketing campaigns in India and USA” Paper presented at American Academy of Advertising Conference (2007), and published in Journal of Business Research (2012).

Master of Business Administration - Marketing Management 2002 University of Pune (India)

Bachelor of Commerce - Marketing & Accounting 2000 University of Pune (India)

ADDITIONAL SKILLS

Software & Statistical Tools: R, SPSS, SAS, SQL, Tableau, Power BI, Vovici, Vision Critical – Sparq, Qualtrics, Survey Monkey, Microsoft Office Suite -Word/Excel/PowerPoint/Access, SharePoint, Photoshop, and Illustrator. Language: Fluent in English, Hindi and French, and proficient in German.

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