Sales Representative

BRANDON K. HARDISON

*** **** ***** ****: 770-***-****

Covington, GA 30014 E-mail: *******.********@*****.***

AUTOMOTIVE EXECUTIVE MANAGEMENT & TRAINING LEADER

More than 25 years success in automobile industry building teams to drive revenue, growth, and profits at nationwide level. Consistently delivers tangible results, leading sales/service and marketing initiatives. Dynamic leadership qualities with experience in building compelling cultures that seek continuous improvement in staff development and sales/service effectiveness. Manufacturer process awareness with focus on customer experience to ensure consistent favorable CSI at the dealership,

AREAS OF EXPERTISE

Training & Development –Customer Experience Specialist – Strategic & Tactical Sales/Service Process Expert - Coaching & Marketing Innovator - Community Awareness Branding - Recruitment - Education - Coaching & Mentoring- Public/Motivational Speaking

CAREER PROGRESSION

2016 – CURRENT JIM ELLIS AUTOMOTIVE GROUP – DIRECTOR OF SALES TRAINING

Ford Motor Company, South East Market Area (Atlanta Region) – Certified Pre Owned Program Coach

2012 – Present took region from #18 to #9 in sales and Inventory Increase % CPO to total UC Inventory.

2014 – Headed Select Dealer Region for all 257 dealers in the SEMA moved from #5 to #1

2012 – 2014 SEMA finished #1 every month and every year in sales, Inventory and Ford Financial Credit Penetration

2015 – National SDR Pilot Web Ex coving all Ford Select Dealers in the nation, I covered East and SEMA.

Asbury Automotive Group, Corporate Recruiting and Training Director

Successfully worked with 82 dealerships and their employees to achieve better customer experiences

Designed certification curriculum content and launched eLearning tool to reinforce subject matter skill sets.

Decreased new hire sales consultant turnover by 33%. Decreased new hire service advisor turnover by 27%

Developed and implemented secondary delivery process for identified dealers where new vehicle technology by manufacturer was impacting CSI

Developed, monitored and supported the Sales and Service Certification processes

Designed and implemented a leadership and coaching training program for sales managers

Conducted dealership compliance reviews for American Honda, Toyota Motor Sales, Volvo, Nissan and Mercedes Benz

Developed and implemented curriculum for sales consultants resulting in a decrease of sales consultant turnover by 33%. Developed and implemented curriculum for service advisors resulting in a decrease of service advisors by 27%

Designed and managed “National Walk-Around Competition” for sales consultants and service advisors to assess best practices and customer-centered processes for 82 dealerships

Created and distributed weekly newsletter for middle and senior management to be used as a training tool during sales/service meetings and/or one-on-one coaching sessions

AdvantaStar Automotive Research, Vice President of Sales – Northeast Region

Secured national contract with Subaru of America, Inc. that encompassed 525 dealerships

Secured contract and worked with 10 regions of Toyota Motor Sales of America that contained 953 dealerships

Developed sales process for the organization’s business to business sales

Expanded and increased business by establishing a relationship with the General Motors Minority Dealers Association

Piloted product transition from hardcopy to web-based product sales

Increased sales penetration in first year of tenure by 55%

Developed train-the-trainer curriculum for sales representatives

Represented the organization at national and international conventions and 20 group meetings

Developed sales training curriculum for retail dealerships that incorporated AdvantaStar into the dealership’s sales processes

DCH Automotive Group, Corporate Trainer and Sales Coach

Successfully worked with 54 dealerships and their employees

Decreased sales consultant attrition rates by 29%

Designed and implemented a training program for sales managers

Designed and led F&I training seminars

Conducted dealership compliance reviews for American Honda’s Excel Program, Subaru’s Stellar Performance Program and Toyota’s Signature Program

EARLY CAREER PROGRESSION

State of New Jersey Board of Education

Social Studies Secondary Educator

Trenton Thunder,

Professional Sports Announcer

University Motors

Sales Operations Director

Coleman Oldsmobile

Sales Representative

National Automotive Sales Training Consultants

National Sales Training Manager

Chrysler Motor Corporation

District Sales Manager

EDUCATION

Milton College of Education, University of Wisconsin, Madison, WI – Bachelor of Arts, Secondary Education

Marquette University, Milwaukee, WI – Masters of Communication – Radio and Television Broadcasting

Jersey City State University, Jersey City, NJ – Masters of Education – Secondary Education Administration

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