MICHAEL HERNANDEZ VIRAY, JR.

PROFESSIONAL EXPERIENCE

NEZUS PHILS CORP Mar 2017 – Nov 2019

National Sales Manager

• Coordinating with the various representatives of Principals Lallemand Animal Nutrition; Novus International; Kaesler Nutrition; Natural Remedies and Norkem

• Responsible in the preparation and management of sales and marketing budget of PHP5.50M

• Formulation and implementation of sales and marketing plans with a goal of PHP200M and achievement of 109% VS budget

• Hiring and managing the sales team of 7 people under my management

• Responsible in keeping the good relation of the company with the local distributors, customers San Miguel; Bounty; Charoen Pokphand; UNAHCO; Vitarich; Universal Robina; Cargill; Pilmico and others

• Establish Regional Distribution Network of 7 distributors nationwide ENOVET INC, ORTIGAS, PASIG CITY Nov 2015 –Feb 2017 National Sales Manager

• Coordinating with the Area Manager for Philippines, Malaysia and Indonesia of the Principal NUTRIAD

• Formulate and implement of strategic sales and marketing plans with a goal of PHP75M and achievement of 115% VS budget

• Managed sales team composed of 5 direct reports

• Responsible in keeping the good relation of the company with the customers like San Miguel, Vitarich, Pilmico, Cargill, Robina and other government agencies

• Responsible in keeping the business smoothly running RNT ENTERPRISES INC Mar to Oct 2015

Sales and Marketing Manager

• Reporting Directly to the President of the company

• Responsible in the implementation of sales and marketing plans

• Responsible in keeping the team work harmoniously with 9 direct reports

• Responsible in keeping the good relation of the company with the Principals DSM; Trouw Nutrition; PhiBro; customers San Miguel, Bounty, Robina and others; and other government agencies

Block 8 Lot 25 #111 Magnolia St., San Jose

Village II, Phase V, Brgy Binang, Binan, Laguna

phone +639*********

email adgb1j@r.postjobfree.com

LOHMANN ANIMAL HEALTH PHILS CORP May 2009 – Oct 2014 Vice President & General Manager Sept 2010 –Oct 2014

• Achieved the company registration with the Securities and Exchange Commission

• Management of the overall business of the company

• Hiring and appointment of the Management Team – Sales Manager; Technical Manager and Finance and Admin Manager

• Responsible in keeping the good relation of the company with the local distributors, customers San Miguel; Bounty; Robina; Purina

• Initiated registration of feed additive products and established business presence in Philippines

• Establish Regional Distribution Network of 5 Distributors Nationwide Regional Technical Consultant May 2009 –Sept 2010

• Reporting Directly to the Regional Director in Thailand

• Survey and analyze market potential of the Philippine Animal Industry

• Assist the National Distributor in the sales and marketing of Lohmann vaccines

• Conduct farm seminars

• Responsible in the product registration of Lohmann vaccines with the Bureau of Animal Industry

• Responsible in keeping the business smoothly running

• Responsible in the smooth transition of the company from being a local Filipino company to a wholly subsidiary company of Lohmann GmBH VIRBAC PHILIPPINES INC. PASIG CITY Jan 2000 – May 2009 Business Development Executive

AQUA/OTC June 2008 –May 2009

• In charge in the business and product development of new products for Virbac Phils. Inc.

• Set-up distribution channel for AQUA and OTC products

• Create and conceptualize promotional and selling tools for this new business unit

• Formulate strategic and marketing plans for AQUA and OTC market segment

• Implement action plans for AQUA and OTC market segment

• Assist distributors in achieving their sales targets

• Organize round-table-discussion and farmers’ seminars

• Setting of sales forecast and budget expenses for this business unit District Sales Manager (Key Accounts, S. Luzon 1, S. Luzon 2, Visayas, Mindanao) Jan 2006 – May 2008

• In charge of managing the Area Managers and Business Partners of the South District

• Setting of sales forecast and budget expenses of the district

• Formulate strategies and action plans for the South District

• Leads the sales team towards achieving the targets

• Sees to it that the direct reports meet collection targets

• Sees to it that the marketing plans are executed effectively

• Serves as training course coordinator

• Motivates the sales team to achieve the target

• Suggests training needs of direct reports and distributors sales personnel

• Achieved 113% sales performance and 46% growth in 2007 for South District

• Achieved the award of outstanding District Manager of the Year(2007) District Sales Manager (Key Accounts, S. Luzon1, S. Luzon2) Jul 2003 – Dec 2005

• Responsible in managing the Key Accounts of the company

• In charge of managing the Area Managers and Business Partners Of South Luzon District

• Setting of sales forecast and budget expenses of the South District o Formulate strategies and action plans for the South District o Leads the sales team towards achieving the targets o Sees to it that the direct reports meet collection targets o Sees to it that the marketing plans are executed effectively o Serves as training course coordinator

o Motivates the sales team to achieve the target

o Suggests training needs of direct reports and distributors sales personnel Area Manager (Key Accounts) Jan 2000 –Jun 2003

• Responsible in the sales and collection of the Key Accounts of the company

• Prepare forecasts and budget expense of the area

• Responsible in the promotion and sales of products to Key Accounts

• Suggest to Sales Managers sales activities and promotional plans for the area

• Coordinate and assist the Technical Manager during technical and product presentations

• Achieved three consecutive Best in Poultry Award (2000, 2001 & 2002) SUN JIN PHILS CORP. Jan 1998 – Dec 1999

Area Manager (Bulacan) 1999

• Increase monthly sales performance from P1.6 million to P3.6 million

• Recruited and implemented training course for the sales team – Speeding Profitability

• Manages sales coordinators and merchandisers of distributors

• Initiated sales transactions with commercial farms Technical Sales Advisor (Bulacan) 1998

• Set-up feed distribution network in Bulacan

• Created market demand for the product

• Contributed an average sales of P1.6 million

THE CATHAY DRUG CO. INC Mar 1995 –Dec 1997

Area Manager (Poultry Integrator) 1996 - 1997

• Handled and maintained corporate accounts that contributed to bulk of the company’s sales

• Organized company-sponsored seminars for clients Area Manager (Batangas, Laguna, Quezon) 1995

• Increased area sales performance by 30%

• Decrease sales collectibles by 60%

• Organized training programs for farm owners

• Achieved the award of Rookie of the Year (1995)

• Received a product award (1995)

PURE FOODS CORPORATION July 1991 – Feb 1995

Production Supervisor

• Supervised 18 production personnel

• Achieved at least 85% of company’s goal and production targets

• Participated in company’s goal setting and planning MARSSON INDUSTRIAL CORPORATION Jan 1990 – Jun 1991 Product Specialist

• Created product awareness through farmers’ seminars

• Set-up and conducted farm trials around Luzon

NATIONAL SWINE PERFORMANCE TESTING 1989

Project Assistant

• Supervised laborers for the project

• Conducted actual farm trial for breeders

• Assisted in the boar auction of performance-tested breeders EDUCATION

B.S. in Agriculture (Animal Science)

University of the Philippines at Los Baños, Philippines, 1985 – 1989 OTHER SKILLS & ABILITIES

• Produce PowerPoint presentations

• Excellent presentation skills

• Computer literate

o Word Processing/Database –MS Word, Excel

o Internet

TRAININGS

• Proactive Sales Leadership - Guthrie Jensen held on September 12 & 13, 2019 in Makati City

• 2nd Lohmann Excellence Academy held on March 18 to 22, 2012 in Krabi,Thailand

• Basic and Advance German Language held in December 2011 to February 2012 in Makati City

• Subsidiary Management Training during Lohmann Annual Sales Meeting held in May 2011 in Sicily, Italy

• 1st Lohmann Excellence Academy held on December 2010 in Chaing Mai, Thailand

• Subsidiary Management Training during Lohman Annual Sales Meeting held in June 2010 in Edinburg, Scotland

• Product Training Lohmann Animal Health, Thailand held in May 2009 in Pasig City

• Distributors’’ Management Training Best Options Management Consultants, Inc. held on March to October 2007 in Bulacan and Batangas,

• Principles of Distributor Management - Best Options Management Consultants, Inc. held on July 13, 2006, Tagaytay City

• Lead Your Time Virbac Asia Training School held on June 23, 2005, Makati City

• Sales Management Guthrie-Jensen Consultants held on November 9 – 11,2004, Makati City

• Strategic Selling Seminar Guthrie-Jensen Consultants held on January 16– 17, 2003

• Gearing-Up the Team Guthrie-Jensen Consultants held on August 9 & 10,2002, Antipolo City

• Swine Breeding Management International Training Center on Pig Husbandry held on January 10, 2002, Lipa City

• New Breed of Salesmen in the 21st Century Mind-Broker held on July 12 –14, 2001

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