Social Media Sales

Heather Young

Woodstock, Alabama *****

***********@*****.*** 240-***-****

linkedin.com/in/heather-young-64386433/

Marketing Specialist

Progressive marketing strategist, with demonstrated success in designing and implementing effective marketing programs that positively reinforce company branding and image and maximize revenue.

I possess a keen grasp of market trends, and the knowledge of both the traditional and trending marketing approaches that promote consumer buy-in. Manage and optimize promotional campaigns, guiding product launches, and generating new leads. Practiced in digital and direct marketing techniques, from website management to social media, coupons, print advertising, special events, and surveys.

Areas of expertise include…

Strategic Marketing Initiatives

Market Segmentation & Analysis; Forecasting

Account Management

B2B Marketing / Branding

E-Commerce / Social Media

Human Resource Management

Leadership & Team Building

SEO, Google Analytics, Kronos

Professional Experience

FRAVERT, Birmingham, Alabama Oct. 2018 to Feb. 2020

Marketing Director

Implemented and developed all marketing initiatives from concept development to full execution. Developed brand initiatives along with all digital strategies.

Created and implemented all marketing initiatives. Launched all social media channels from concept development to implementation. Collaborated with multiple departments for the execution of collateral pieces for presentations and sales presentations. Teamed up with the sales management team to identify prospective clients and develop a new marketing strategy. Utilized partnerships with vendors to develop networking events and new prospect opportunities.

Effective growth of social media channels year over year exceeding 80%.

Lead director for brand management and development of brand standards and brand manual.

A key developer of all sales presentations and sales development strategies.

SODEXO, Florida State University (FSU) Account, Tallahassee, Florida Aug. 2017 to Aug. 2018

Marketing Director

Directed the marketing initiatives, public relations outreach, and sales of the $41MM FSU campus dining account with foodservice giant Sodexo.

Lead marketing plan development and implementation; evaluate marketing strategy and provide market analysis, for the FSU account. Endeavor to raise sales volume at all dining locations on campus, interfacing with consumers through an increased website and social media presence, using trending apps and platforms such as Instagram, Twitter, and Facebook. Evaluate unit marketing growth, customer satisfaction, and retention strategies, with an eye to cost and profitability. Hire, train and direct a staff of fifty, coordinating marketing activities, and promoting products and services based on company objectives.

Key lead on a recent social media flash sale, utilizing anticipation marketing by posting daily messages in a countdown to an incentive purchase and culminating in 12,000 sales in one day.

Conduct negotiations and supply key vendor support to multiple national brand partners including Starbucks, Einstein's Bagels, Subway, Panda Express, Chick-fil-A, Wendy's, and Pizza Hut.

Support the local community, liaising with area vendors to increase the local presence on campus.

ARAMARK, University of Alabama (UA) Account, Tuscaloosa, Alabama March 2015 to Aug. 2017

Marketing Manager

Managed the branding, marketing, and sales for Aramark’s $37MM Bama Dining Account.

Supported the Director of Marketing in the creation and deployment of innovative dining solutions for the UA Bama Account. Collaborated with multiple departments and cross-functional teams to develop all aspects of a compelling campus dining experience. Liaised with the legal department to minimize and resolve problems, such as royalty sharing, with outside distributors. Utilized sales forecasting and strategic planning to ensure product sales and dining services met with corporate goals.

Conducted economic and commercial surveys through Salesforce, Constant Contact, Madella and one-on-one campus contact, to evaluate the current dining program and identify potential expansion products and services. Analyzed data and liaised with client management to create and implement a resulting action plan that improved customer services and satisfaction.

CAMPUS SPECIAL/acquired by CHEGG, Santa Clara, CA Nov. 2013 to Jan. 2015

Regional Sales Manager

Managed eight Event Marketing teams, with a combined workforce of 94 members, overseeing the distribution of print, mobile, and online marketing solutions for local businesses targeting college students.

Delivered direction and oversight to sales managers/staff, including recruitment, training, and performance evaluations, to a client group of twelve universities across the US. Interviewed and hired forty college account executives for the summer internship program, and more than 500 college interns to staff Campus Special’s distribution events. Collaborated with multiple department heads to plan advertising services, research equipment, and confirm customer specifications. Provided strong customer support and service, resolving complaints, and effecting solutions promptly and tactfully.

Increased revenue by $20,000, directing a team of thirty Account Executives in ten different markets, and collectively generating nearly $164,000 in revenue over thirteen weeks.

Recruited a sales team of 950 Account Executives, collaborating with 100 corporate trainers during the follow-up training period.

Additional Experience as Marketing Coordinator, Tank Pro, Inc., Tuscaloosa, Alabama, 2013

Education & Affiliations

Bachelor of Arts in Human Environmental Sciences

The University of Alabama, Tuscaloosa, Alabama, May 2012, Cum Laude

Young Professionals of Tuscaloosa, 2016 to Present

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