Public Relations, Marketing, Corporate Communications

Katie Laurino

**** **** **** **** *****, AZ ***** 480-***-**** *****.*******@*****.***

professional experience

Founder, Marketing and Business Development Director Connective Consulting Phoenix 2014 - Present

Develop and oversee marketing and public relations plans and programs for clients, analyze data outcomes

Produce and edit original, meaningful content creating impactful and cohesive messaging across multiple platforms

Manage f0undation development functions and fundraising for clients (retired NFL athletes) through grant writing and reporting, event management, sponsorship procurement, donor stewardship

Form collaborative partnerships between clients’ foundations and organizations in the community Public Relations Manager

Child Crisis Arizona 2005 - 2014

Managed public relations plans and strategies, analyzed outcomes and tailored efforts to meet the changing needs of the target market

Developed collaborative partnerships and outreach initiatives

Assisted with grant writing and reporting

Worked cross functionally on fundraising events, corporate sponsorship programs, stewardship and other programs

Built and maintained relationships with media, the Board of Directors, corporate sponsors and the executive team

Managed advertising plans, negotiated advertising contracts, managed campaign budgets

Responsible for brand development initiatives, consistent messaging across media channels Marketing and Public Relations Director

JAMES Hotel Scottsdale 2003 - 2005

Managed all marketing, public relations and brand development functions

Created and managed marketing plans, tracked effectiveness of marketing initiatives, analyzed outcomes

Developed and managed sales kits, guest incentive and corporate loyalty programs

Built and maintained relationships with local, national and international media

Directed collaborative projects with the sales and executive management teams Marketing Specialist

Arizona Diamondbacks Baseball Club 2002 - 2003

Wrote and edited press releases and created content for fan newsletter, television promotions, ad campaigns, Diamondbacks Magazine

Worked collaboratively with marketing and sales team to develop in-game promotions, fan loyalty program initiatives and corporate sponsorship opportunities

Assisted with player appearances and community relations functions education

Arizona State University

B.A., Journalism and Mass Communication 2004

Pi Sigma Epsilon Professional Marketing Fraternity, VP of Corporate Partnerships

American Marketing Association, member

Public Relations Student Society of America, member

International Association of Business Communicators, member

Crew Team, member

skills

Exceptional written and verbal communication skills

Proven leader with strong cross-functional collaboration and team building skills

Strong command of AP Style, grammar, punctuation, and word flow

Innovative, efficient, reliable

Self-starter with excellent project management and creative problem-solving skills

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