Concept Designer

CONCEPT DESIGNER

Highly motivated and detail-oriented creative professional with extensive experience in fashion, trend forecasting, and concept development. Team leader who successfully collaborates with design teams to design and develop new ideas to meet the needs of the consumer. Involved in all design aspects from research, reporting, development, and presentation with a desired focus on implementing sustainability initiatives and corporate responsibility strategies. Skills include:

• Trend Patterning & Analysis

• Fashion Direction & Styling

• Concept Development & Ideation

• Production

• Creative Direction & Storytelling

• Efficiency & Sense of Urgency

• Problem Solving & Action-Oriented

• Adobe Creative Suite

EXPERIENCE:

Victoria’s Secret PINK - New York, NY October 2010-August 2020

Senior Designer, Concept August 2017-August 2020

Designer, Concept March 2015-August 2017

Associate Designer, Concept August 2013-March 2015

Assistant Designer, Concept October 2010-August 2013

Created the development of seasonal concepts including theme, print, color, surface, graphics, and silhouettes throughout all brand categories: apparel, intimates, swim, and accessories. Collaborated with design team to align on each season’s macro trends and silhouette launches. Created and presented big idea concept trends through sample build-outs post shopping trips and 3D seasonal concept presentations. Produced, art directed, developed, and styled on-set for internal concept photo shoots on model and product stills. Managed, organized, and attended shopping trips throughout Japan, South Korea, Australia, South America, Europe, and the U.S. to mine for big business drivers. Managed, mentored, and trained designer level associates, art directors, and interns.

• Sourced key bra silhouettes driving a multi-million-dollar bra business with launches for the Loungin’ bra (drove $250k/week) and Cool and Comfy (drove $325k/week) collections.

• Sourced and identified key apparel silhouettes, such as the Collegiate Pant, whose launch drove millions for the apparel category.

• Ideate and art directed seasonal concept books in its entirety from creative for photo shoots to layout and book design.

• Ownership of creating and presenting street reports and runway reports for in-house distribution while maintaining customer intimacy by attending customer-related events and music festivals.

• Directly inspired creative and marketing teams through translatable concept trends for digital storytelling on web, social media, and catalog.

• Implemented fashion direction and styling for campus reps in first ever PINK ‘real girl’ editorial photo and video shoots and VS Fashion Show marketing social media.

• Mocked up and participated in creating video inspiration for landing page and PDP content.

• Successfully mined for new model talent for concept and editorial needs, carrying over into creative and the VS Fashion Show: Georgia Fowler, Rachel Hilbert, Sasha Kichigina, Abby Champion.

• Successfully pushed for brand relevant sustainable product opportunities to launch in 2020.

• Chosen to mentor designers and art directors across enterprise to teach presentation skills and how to mine for big picture concepts.

Forever 21, Inc - Los Angeles, CA January 2010-August 2010

Assistant Designer

Hand sketched knit tops, woven tops and skirts and created tech packs for development. Sourced, designed, and mocked-up full scale garment trims and

embellishments in Illustrator to send to vendors.

• Collaborated with production and tech design team on sample development and execute sample fit per tech packs.

• Sourced seasonal fabrications as applicable to designs and new fabric trends.

• Assisted in extensive trend research and forecasting via trend sites and online retail research.

• Collaborated with design team on holistic collection view and concepts to keep trend consistency.

• Ownership of creating key graphic concepts for graphic tees category in collaboration with graphic design team.

Wild Mango Clothing - Van Nuys, CA February 2008-January 2010 Technical Designer

Assisted art director with creative direction by implementing ideas for both children’s and sleep apparel lines. Managed all pre-production, including garment specs, tech pack creation, and manufacturer correspondence.

• Provided all technical information for production, including specs, in detail-oriented tech packs.

• Maintained close relationships with suppliers and clients, including attendance of client pitch meetings and email communication.

• Executed post-production quality control and implemented product adjustments as necessary.

• Designed and developed new branding, silhouettes, and prints for new women’s sleepwear line.

EDUCATION:

Fashion Institute of Technology (FIT) - New York, NY Certificate Program, Sustainable Design Entrepreneur July 2019-Present

The Fashion Institute of Design & Merchandising (FIDM) - San Francisco, CA Associate of Arts, Fashion Design June 2004-December 2007

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