Marketing Director

Jennifer Weaver

********@***.*** • www.linkedin.com/in/jenlweaver

Breinigsville, PA 18031 • 610-***-****

Marketing Director

Results-oriented and market-driven leader with extensive experience in planning marketing campaigns and executing inclusive branding strategies, vital for multi-million dollar businesses and global brands to capture revenue generating market segments and strengthen brand position in the target market.

Demonstrated success in developing a distinctive brand philosophy strictly centered on customers, to ensure reliable business development and consistent customer acquisition. Instrumental in visualizing business opportunities and identifying customer trends to implement value-added rebranding initiatives and manage comprehensive product portfolios. Expertise in evaluating sales metrics and competitor positioning to revamp operational roadmap, drive account growth, and align efforts with strategic objectives. Influential communicator; proficient in building robust relationships with business prospects and training marketing teams to maximize the potential of marketing programs and achieve objectives.

Areas of Expertise

•360 Degree Branding

•Content Development

•Team Leadership & Training

•B2B Marketing & Sales Initiatives

•Risk Analysis & Market Research

•Digital Marketing

•Campaign Management

•Budget Development

•Relationship Management

Career Experience

Director of Marketing, Equinox Benefits Consulting, Emmaus, PA 2019 – 2020

Devised marketing strategies to leverage all traditional/non-traditional marketing channels and support business development. Established a high impact marketing department to effectively execute marketing strategies and uplift brand presence in a continually evolving landscape. Developed marketing collateral to assist sales teams and address clients’ expectations. Developed professional communication guidelines to deliver best-in-class customer service and improve bottom line. Utilized several CRMs, including HR360; Zywave; and Infusionsoft to collect comprehensive data and analyze trends.

●Launched a new CRM with marketing automation from zero contacts to over 5K.

●Delivered 59 email campaigns in 2019 with an average open rate of 22%.

●Led complete re-branding campaign from The Equinox Agency to Equinox Benefits Consulting.

●Marketing efforts resulted in business awards including LVB Reader Rankings Top Benefits Consulting Firm, Who’s Who in the Lehigh Valley, LVB Fastest Growing Business, and 2019 Business of the Year Finalist.

Marketing Manager, Cedarville Engineering Group, LLC, Pottstown, PA 2017 – 2019

Conducted thorough research to evaluate variable market trends, plan PR campaigns, and align all marketing efforts with company’s long-term strategic goals. Analyzed performance metrics to manage marketing teams and weigh the effectiveness of branding initiatives, imperative for improving brand integrity. Oversaw the designing of marketing materials, including website; social media; and printed materials to promote services and generate leads. Performed a pivotal role in building sustainable relationships with prime contractors in order to secure opportunities and ensure consistent business development.

●Secured 80 new business development appointments with prime engineering contractors and federal agencies in 2018 by launching Federal Division marketing program.

●Created and delivered a full line of innovative marketing materials, including 16 sales slicks, 2 brochures, PowerPoint/proposal templates, which allowed the business development team to reduce time spent on preparing for appointments.

Adjunct Professor - Marketing, Cedar Crest College, Allentown, PA 2014 – 2019

Delivered comprehensive lessons in 200 and 300 level courses to traditional, adult, and ESL students. Traditional, hybrid, and online. Designed and developed all courses, including choosing textbooks, syllabus, course projects, and exams to meet set institution and course objectives.

●Courses include: Principles of Marketing, Branding, Service Marketing, Consumer Behavior, Retail Management, and Sales Management.

Marketing Manager, eSOZO Computer & Network Services, Flemington, NJ 2016 – 2017

Directed a newly established marketing department and delivered marketing campaigns to drive growth and strengthen company’s position in a competitive market. Consolidated vendors to develop company’s website and meet business requirements. Created social media accounts to engage with diverse clientele and increase customer base. Managed CRM database of over 8k accounts to execute database marketing processes and ensure accessibility.

●Sourced vendors for search engine optimization that increased web traffic by 200%.

●Executed communication strategies and uplifted total connections and followers from zero to 3k.

●Landed on various media platforms, including TAP Flemington; Courier News; The Patch; and the TOP Disaster Recovery list due to intelligent branding efforts.

Additional experience as Administrator – Retail Sales and Service Strategy at National Penn Bank (BB&T), Team Lead – Inside Sales and Online Marketing at Computer Aid, Inc., and Regional Manager – Wedding Solutions at David's Bridal

Education

Masters of Business Administration, Marketing

DeSales University, Center Valley, PA

Bachelor of Arts in Advertising

Penn State University, University Park, PA

Affiliations

Itty Bitty Kitty, Inc., Board of Directors and Shelter Manager, 2007-Present

Huff’s Union Church, Web Master, 2016-Present

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